Download - The Colorado CAtholic Herald
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The Official Newspaper, Diocese of Colorado Springs.
69,000 Adult Readers
“Most Trusted” Publication
Home Delivered via U.S. Postal Service
Who Are We?
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Our Reputation
Loyal – Herald readers are loyal and involved with their newspaper.
Respectful - Our readers respect the Herald for its insightful coverage. They know that the Herald provides information they cannot find elsewhere.
Trusting – Research shows that our readers place the Herald first among newspapers for advertising that they “trust”.
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Research Reflects
Our readers rank far above the national average in all of the
preferred/upper demographic and buying behavioral groups.
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The Big Two
Index
Household Income:
Over $75,000 132
Over $100,000 148
Over $150,000 167
Education:
Some College 142
4 Year degree or more 188
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Property Owners
87% of Herald Readers Own Residences
Index
Own Homes 133
Timeshare Agreements 250
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Ready Buying Power
Herald Readers Have It
Index
Own/Use:
American Express Cards 133
Visa Credit Cards 139
Mastercard Credit Cards 143
Discover Credit Cards 165
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On the Go
Herald Readers Travel
Index
Own Valid Passports 232
Foreign Trips 159
Domestic Trips 119
Go on Sea Cruises 338
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Financial Activists
Insured, Invested, Secured Index
Checking Accounts 123 Savings Accounts 148 401(k) or 403(b) Plans 200
Mutual Funds 176 Money Market Funds 418 Homeowners Insurance 141 Auto Insurance 114
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Health Conscious
Aware, Prepared, Able
Index
Life Insurance 120 Medical/Hospital Insurance 128 Dental Insurance 247
Vision Care Insurance 266 Disability Insurance 137 Convalescent Care Insurance 423
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Hi Tech Users
Active, Involved, In-Touch
Index
Personal Computer/Laptop 110
Computer at Work 113
Banking Online 278
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And More!
Herald Readers Are:- Twice as likely to dine out regularly
- More apt to be in top management
- More likely to be married
- More apt to have large families
- More likely to live in larger homes
- More apt to own second homes
Our Readers Buy More of Everything!
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Cost-Return Ratio
Highest Quality, Lowest Price
Compare Our CPM To Any Other
We Are Your Best Buy!
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Cost-per-Thousand
Size Times CPM
¼ page 1 $7.17
24 $3.59
Full page 1 $19.56
24 $9.78
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What We Do
All We Do:
Communicate Your Message, Your Proposition
Deliver Prosperous and Active Audience
Fill the Need for Your Very Best ROI
Highest Quality, Lowest Price!
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Too3
69,000 Adult Readers
Home Delivered, Every Issue
Simply:
Too Big
Too Good
Too Important
to Ignore!
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