Download - The death of Second Screen
Transcript
![Page 1: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/1.jpg)
The death of SECOND SCREEN
![Page 3: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/3.jpg)
Chapter 1 WINTER IS COMING
![Page 4: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/4.jpg)
this is GUUST
![Page 5: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/5.jpg)
![Page 6: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/6.jpg)
![Page 7: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/7.jpg)
![Page 8: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/8.jpg)
60 % of people aged 18 - 34
![Page 9: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/9.jpg)
![Page 10: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/10.jpg)
non-linear GUUST
![Page 11: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/11.jpg)
Linear TV
![Page 12: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/12.jpg)
and linear SECOND SCREEN
![Page 13: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/13.jpg)
are almost DEAD
![Page 14: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/14.jpg)
TimingLimited INTERACTION
![Page 15: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/15.jpg)
![Page 16: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/16.jpg)
![Page 17: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/17.jpg)
![Page 18: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/18.jpg)
![Page 19: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/19.jpg)
![Page 20: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/20.jpg)
![Page 21: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/21.jpg)
Remember GUUST
![Page 22: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/22.jpg)
The RIGHT Solution?
![Page 23: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/23.jpg)
![Page 24: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/24.jpg)
Linear TV
![Page 25: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/25.jpg)
and linear SECOND SCREEN
![Page 26: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/26.jpg)
the state of linear TV: ALMOST DEATH
![Page 27: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/27.jpg)
are almost DEAD
![Page 28: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/28.jpg)
![Page 29: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/29.jpg)
Chapter 2 SUMMER IS COMING
![Page 30: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/30.jpg)
1. SAME SCREEN
![Page 31: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/31.jpg)
![Page 32: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/32.jpg)
![Page 33: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/33.jpg)
![Page 34: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/34.jpg)
![Page 35: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/35.jpg)
![Page 36: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/36.jpg)
![Page 37: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/37.jpg)
![Page 38: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/38.jpg)
![Page 39: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/39.jpg)
ADVERTISEMENTS: 9 times higher COMPLETION RATES
![Page 40: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/40.jpg)
2. BOTHWAYS
![Page 41: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/41.jpg)
Phase 1 SOCIAL TV
![Page 42: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/42.jpg)
Phase 2 SOCIAL TV
![Page 43: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/43.jpg)
Phase 3 SOCIAL TV
![Page 44: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/44.jpg)
![Page 45: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/45.jpg)
![Page 46: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/46.jpg)
and HOLOGRAMS!
![Page 47: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/47.jpg)
![Page 48: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/48.jpg)
![Page 49: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/49.jpg)
Let’s sUMMMMarize
![Page 50: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/50.jpg)
All things LINEAR will die
![Page 51: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/51.jpg)
The Future is BRIGHT
![Page 52: The death of Second Screen](https://reader031.vdocument.in/reader031/viewer/2022013003/55b6e058bb61eb53268b45b4/html5/thumbnails/52.jpg)
Holograms ARE COMING