the death of second screen
TRANSCRIPT
The death of SECOND SCREEN
Chapter 1 WINTER IS COMING
this is GUUST
60 % of people aged 18 - 34
non-linear GUUST
Linear TV
and linear SECOND SCREEN
are almost DEAD
TimingLimited INTERACTION
Remember GUUST
The RIGHT Solution?
Linear TV
and linear SECOND SCREEN
the state of linear TV: ALMOST DEATH
are almost DEAD
Chapter 2 SUMMER IS COMING
1. SAME SCREEN
ADVERTISEMENTS: 9 times higher COMPLETION RATES
2. BOTHWAYS
Phase 1 SOCIAL TV
Phase 2 SOCIAL TV
Phase 3 SOCIAL TV
and HOLOGRAMS!
Let’s sUMMMMarize
All things LINEAR will die
The Future is BRIGHT
Holograms ARE COMING