second screen experiences
DESCRIPTION
A look at the different approaches to Second Screen marketingTRANSCRIPT
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Second Screen Experiences
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Who’s using second screens?
• According to Nielsen, 88% of tablet users are on their tablet while watching television
• 86% of smartphone users are on their smartphone while watching television
Most common tasks done with a second screen:1. Checking email2. Exploring content related to a show3. Checking out deals related to a show’s ad
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Classic: Second screen for one user
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Evolved: Second screen with a friend
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Emergent: Second (third and fourth) screen with friends
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Second Screen Genres
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Social networking aka Social TV
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Sporting events
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Gaming
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Interactive viewing
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Supplemental information
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Complementary searching
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The playersDevices• Xbox SmartGlass• AirPlay• Chromecast• Wii U Tablet
Apps• Zeebox• Shazam• Miso• Get Glue • Yahoo Connected TV
Brands in Second Screen Space • Disney Second Screen• HSN Remote• Sky Go Extra• BBC iPlayer• Xfinity Remote
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Not just with the TV
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Other second screen dynamics
Smartphone > LaptopSmartphone > TabletTablet > LaptopSmartphone > Thermostat screenSmartphone > Futuristic To-Do BoardsSmartphone > Car dashboard
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User Experience Considerations
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User-Centric Design Considerations