How can you sell anything offline anymore?
Or bank offline?
Or steal a phone offline?
Or farm offline?
The new generation:
Two big bets
Digital ads become actions
More of the world becomes searchable
Goggles and text
Digital ads become actions: Declaring your location
Marlboro Vs Oldspice
Digital ads become actions: Declaring your location
Digital ads become actions: Big-ticket research
Digital ads become actions: Apps as Ads
VetMed
Digital ads become actions: Games
Digital ads become actions: Context and choice
Digital ads become actions: Entertainment
Digital ads become actions: Videos
Fastest rising Google searches for advertising campaigns
Digital ads become actions: Rihanna perfume video
The value of display becomes measurable: People
What does all this amount to?
Display is transformed by action
New measures of impact
Let the user define the ad’s value
Mobile: more of the world becomes searchable