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Dae Bogan Adjunct Professor Entertainment Marketing & Cross Promotions Emerson College – Los Angeles Center Spring 2015
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LYRICS
COMPOSITION (SONG)
MELODY
ARRANGEMENT
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POP RECORDING ARTIST RECORDING
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FESTIVALS CONCERTS
GIGS GORRILA
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Music Mobile Apps, Game Consoles, Connected Toys
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AIR GUITAR KARAOKE
SINGING IN PRIVATE
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Album sales have declined every year since Napster and iTunes
Digital sales have increased, but doesn’t make up for the loss in album sales
The rise of streaming suggests a drop iin interest in “owning” music.
Marketers must look at other ways to capture consumers
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The Roadmap to Taylor Swift's Record-Breaking Week in 6 (Not So Easy) Steps
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Name / Image / Likeness Persona
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Vocal Coaches / Producers / Software Dance Class / Choreographers
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Identify early target listeners Most record labels want to break young artists
who appeal to teens.
Create music with identifiable themes May be genre-typical
Position artists where teens are Social media Malls Events TV shows
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Single: 1 to 3 Songs 5 to 15 minutes
Extend Play EP: 4 to 7 Songs 15 to 25 minutes
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Long Play (LP): 8 or more Songs 25 to 80 minutes
Deluxe LP: Album Plus Bonus Features
13 tracks 17 tracks & 3 Voice Memos
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Compilations Soundtracks
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Concerts Tours Festivals
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Free (Ad Supported) $99 download $4.99 / $9.99 TIDAL: $19.99 Hi-Fi
$5.99 Eps $10.99-$15.99 Albums $10.99+ Vinyl
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Print Ads TV Commercials Radio Spots Billboards / Posters Music Videos
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Digital Ads Social Media Campaigns Smartphone Apps Viral Videos
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Interviews Appearances Editorial Media Coverage
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Apparel Perfumes Toys Any & Everything
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Dr. Pepper One Of A Kind Studio Session
Converse Rubber Tracks Studio
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Budweiser Made In America
Pepsi Smash Vans Warped Tour
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Multi-City Talent Search
Celebrity Judges Activation At Mall Radio Station
Support (Radio Personality Host)
Giveaways Microsite
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