Download - The future is mobile
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The future is mobile… Paul de Gregorio Head of Mobile @pauldegregorio
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Basically, we’ve all got one
96%
96%
96%
96%
97%
95%
96%
95%
97%
95%
96%
97%
97%
Total
Male
Female
AB C1
C2
DE
16-‐24
25-‐34
35-‐44
45-‐54
55-‐64
65+
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SO WHAT?
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We’re seeing explosive growth in mobile…
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£32 million in text donations 2011
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£66 million in text donations 2012
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£150 million in text donations 2015
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Why are we seeing this growth?
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Mobile…
• They are always on
• We’ve all got one
• We keep them close
• All phones can send SMS
• SMS can be sent in seconds
• Response is frictionless…
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9 Seconds
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= + DATA
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So if you have the right permissions you make further contact….
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And now we’ve got regular giving by SMS…
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9 seconds to regular giving
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(P)SMS is currently the only game in town
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And we’re taking full advantage of the
opportunity…
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SMS is breathing life into old channels and creating new ones
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Television & text drives mass response…
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But something new is happening… Something
we can’t control…
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#nomakeupselfie
KLAXON
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We’re barely scratching the surface with mobile…
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Not everyone wants to take to the streets…
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SLACTIVISTS!?!
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Mobile is rapidly shrinking the world
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• CONNECT
• STORIES IN REAL TIME
• CONVERSATION
• ACTION
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Mobile will internationalise fundraising…
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#nomakeupselfie
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Mobile presents all sorts of challenges for us…
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And now we have mobile pledge
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Five things…
1. If you’ve not started, get started.
2. Think beyond the traditional.
3. Take the broad perspective.
4. Make everything work on a mobile.
5. Develop the insights…
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THANK YOU!
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Paul de Gregorio
Head of Mobile
@pauldegregorio