the future is mobile

72
The future is mobile… Paul de Gregorio Head of Mobile @pauldegregorio

Upload: pdgopen

Post on 12-Jul-2015

280 views

Category:

Marketing


0 download

TRANSCRIPT

Page 1: The future is mobile

The future is mobile… Paul de Gregorio Head of Mobile @pauldegregorio

Page 2: The future is mobile
Page 3: The future is mobile
Page 4: The future is mobile
Page 5: The future is mobile
Page 6: The future is mobile
Page 7: The future is mobile
Page 8: The future is mobile

Basically, we’ve all got one

96%

96%

96%

96%

97%

95%

96%

95%

97%

95%

96%

97%

97%

Total

Male

Female

AB C1

C2

DE

16-­‐24

25-­‐34

35-­‐44

45-­‐54

55-­‐64

65+

Page 9: The future is mobile
Page 10: The future is mobile
Page 11: The future is mobile

SO WHAT?

Page 12: The future is mobile
Page 13: The future is mobile

We’re seeing explosive growth in mobile…

Page 14: The future is mobile

£32 million in text donations 2011

Page 15: The future is mobile

£66 million in text donations 2012

Page 16: The future is mobile

£150 million in text donations 2015

Page 17: The future is mobile

Why are we seeing this growth?

Page 18: The future is mobile

Mobile…

•  They are always on

•  We’ve all got one

•  We keep them close

•  All phones can send SMS

•  SMS can be sent in seconds

•  Response is frictionless…

Page 19: The future is mobile
Page 20: The future is mobile

9 Seconds

Page 21: The future is mobile

= + DATA

Page 22: The future is mobile

So if you have the right permissions you make further contact….

Page 23: The future is mobile

And now we’ve got regular giving by SMS…

Page 24: The future is mobile

9 seconds to regular giving

Page 25: The future is mobile

(P)SMS is currently the only game in town

Page 26: The future is mobile

And we’re taking full advantage of the

opportunity…

Page 27: The future is mobile
Page 28: The future is mobile
Page 29: The future is mobile
Page 30: The future is mobile
Page 31: The future is mobile
Page 32: The future is mobile
Page 33: The future is mobile
Page 34: The future is mobile

SMS is breathing life into old channels and creating new ones

Page 35: The future is mobile
Page 36: The future is mobile
Page 37: The future is mobile
Page 38: The future is mobile
Page 39: The future is mobile
Page 40: The future is mobile
Page 41: The future is mobile

Television & text drives mass response…

Page 42: The future is mobile
Page 43: The future is mobile
Page 44: The future is mobile

But something new is happening… Something

we can’t control…

Page 45: The future is mobile

#nomakeupselfie

KLAXON

Page 46: The future is mobile
Page 47: The future is mobile
Page 48: The future is mobile

We’re barely scratching the surface with mobile…

Page 49: The future is mobile
Page 50: The future is mobile
Page 51: The future is mobile
Page 52: The future is mobile
Page 53: The future is mobile
Page 54: The future is mobile

Not everyone wants to take to the streets…

Page 55: The future is mobile
Page 56: The future is mobile

SLACTIVISTS!?!

Page 57: The future is mobile
Page 58: The future is mobile
Page 59: The future is mobile
Page 60: The future is mobile
Page 61: The future is mobile

Mobile is rapidly shrinking the world

Page 62: The future is mobile
Page 63: The future is mobile
Page 64: The future is mobile
Page 65: The future is mobile

•  CONNECT

•  STORIES IN REAL TIME

•  CONVERSATION

•  ACTION

Page 66: The future is mobile

Mobile will internationalise fundraising…

Page 67: The future is mobile

#nomakeupselfie

Page 68: The future is mobile

Mobile presents all sorts of challenges for us…

Page 69: The future is mobile

And now we have mobile pledge

Page 70: The future is mobile

Five things…

1.  If you’ve not started, get started.

2.  Think beyond the traditional.

3.  Take the broad perspective.

4.  Make everything work on a mobile.

5.  Develop the insights…

Page 71: The future is mobile

THANK YOU!

Page 72: The future is mobile

Paul de Gregorio

Head of Mobile

@pauldegregorio