the future is mobile
DESCRIPTION
The mobile web at 24.comTRANSCRIPT
24.Com Roadshow SEPTEMBER 2008
The future is mobileThe future is mobileMATTHEW BUCKLANDGM: PUBLISHING
These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web.
mobithinking.com
They’re wrong.
It’s much, much
bigger than that.
mobithinking.com
1,5-billion television viewers
1,4-billion paid newspapers readers
1,1-billion desktop internet usage users
Source: Reuters
3,3bnmobile users
(or half the world’s population)
Source: Reuters
In South Africa…
mobithinking.com
Jumped to 6th place in the top 10 list of countries, displacing China and the United States respectively.
(Opera mini stats: Aug 2008)
mobithinking.com
Top 10 sites in South Africa
1.facebook.com2.google.com3.wikipedia.org (back on the list)4.gamejump.com (down from 3)5.yahoo.com (down from 4)6.mxit.co.za7.peperonity.com (up from 8)8.capetown.gumtree.co.za (up from 10)9.amazon.com (new)10.twilightwap.com (new)
mobithinking.com
mobithinking.com
New online audienceBroader, bigger audienceNew LSMs, age groupsA “mobile” audienceWeekend, after-hour useage
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