- 1. PODeBookThe Future of Publishingin a Mobile WorldBeijing International Book Fair 2014MobileKait Neese [email protected] Beijing International Book Fair 2014 8/29/14
2. Self-Publishing- 600K to 1MM titles published annually- $1.5MM = amount independent author Amanda Hockingmade self-publishing. Print on Demand (POD)- Eliminates Inventory + Shipping Costs eBooks- 1,010,370 = Number of e-books sold by self-published authorJohn Locke. Amazon ( Retailer or Publisher?)- Future undecided.USA Book MarketKait Neese [email protected] Beijing International Book Fair 2014 8/29/14 3. Mobile Consumption38% ofAmericansunder the ageof 2 haveused a mobiledevice. (Common SenseMedia, late 2013)Kait Neese [email protected] Beijing International Book Fair 2014 8/29/14 4. Mobile ConsumptionKait Neese [email protected] Beijing International Book Fair 2014 8/29/14 5. Fundamentals Behind Mobile:1.) Every experience is unique, literally.2.) The more time you can get someone to use your appthe more your AI learns and thus evolves. You must ask yourself: How do I separate my contentfrom the rest in both the app store and the bookstore.Mobile ConsumptionKait Neese [email protected] Beijing International Book Fair 2014 8/29/14 6. USA: Digital + Open Market + eCommerce China: Physical + Regulated + Brick & MortarUS + China DistributionKait Neese [email protected] Beijing International Book Fair 2014 8/29/14 7. Mixed Reality Reading (apps + eBooks that engage) Reading + Gaming = $80 Billion Dollar Industry by 2016(estimated) Applications = Core Revolutionize the experience for the reader in whateverformat or combination of print versus digital they prefer.POD + ePub + .MobiKait Neese [email protected] Beijing International Book Fair 2014 8/29/14
