the future of digital publishing in a mobile world by kait neese (beijing international book fair...
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The future of digital publishing in a mobile world. These are the slides from a recent seminar held during the Beijing International Book Fair 2014 in Beijing, China. The seminar covered Print on Demand (POD), eBook and Mobile publishing technologies in the US and Chinese book markets.TRANSCRIPT
- 1. PODeBookThe Future of Publishingin a Mobile WorldBeijing International Book Fair 2014MobileKait Neese [email protected] Beijing International Book Fair 2014 8/29/14
2. Self-Publishing- 600K to 1MM titles published annually- $1.5MM = amount independent author Amanda Hockingmade self-publishing. Print on Demand (POD)- Eliminates Inventory + Shipping Costs eBooks- 1,010,370 = Number of e-books sold by self-published authorJohn Locke. Amazon ( Retailer or Publisher?)- Future undecided.USA Book MarketKait Neese [email protected] Beijing International Book Fair 2014 8/29/14 3. Mobile Consumption38% ofAmericansunder the ageof 2 haveused a mobiledevice. (Common SenseMedia, late 2013)Kait Neese [email protected] Beijing International Book Fair 2014 8/29/14 4. Mobile ConsumptionKait Neese [email protected] Beijing International Book Fair 2014 8/29/14 5. Fundamentals Behind Mobile:1.) Every experience is unique, literally.2.) The more time you can get someone to use your appthe more your AI learns and thus evolves. You must ask yourself: How do I separate my contentfrom the rest in both the app store and the bookstore.Mobile ConsumptionKait Neese [email protected] Beijing International Book Fair 2014 8/29/14 6. USA: Digital + Open Market + eCommerce China: Physical + Regulated + Brick & MortarUS + China DistributionKait Neese [email protected] Beijing International Book Fair 2014 8/29/14 7. Mixed Reality Reading (apps + eBooks that engage) Reading + Gaming = $80 Billion Dollar Industry by 2016(estimated) Applications = Core Revolutionize the experience for the reader in whateverformat or combination of print versus digital they prefer.POD + ePub + .MobiKait Neese [email protected] Beijing International Book Fair 2014 8/29/14