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HISPANIC INTERNET MARKETING
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AGENDA
• Opportunities
• How to market to the Hispanic
Online Market
• Recommendations
• Q & A
HISPANIC INTERNET MARKETING
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HISPANIC MARKET
0
20
40
60
80
100
120
19701980
19902000
2010*2020*
2030*2040*
2050*
Census
Projections
HISPANIC POPULATION IN THE UNITED STATES: 1970 TO 2050
Source: U.S. Census Bureau, 2006 American Community Survey
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HISPANIC ONLINE MARKETHISPANIC INTERNET USERS 2007-2012
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The Power of the Hispanic Consumer Online / A complimentary report from Scarborough Research
http://www.scarborough.com Release Year: 2008
HISPANIC ONLINE MARKETA SOUGHT-AFTER DEMOGRAPHIC PROFILE
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Under 35 Household Income $50k+
Employed 4 Year College Degree or +
Home Ownership
Total Hispanics (18+)
Hispanic Internet Users (18+)
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WHAT EXPERTS ARE SAYING
HISPANIC ONLINE MARKET
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OPPORTUNITIESHISPANIC FACT PACK 2009 : MEDIA USAGE
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OPPORTUNITIESHISPANIC FACT PACK 2009: US HISPANIC ADVERTISING SPENDING
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HISPANIC ONLINE MARKETUSEFUL RESOURCES
• U.S. Hispanic Population: 2006 www.census.gov
• Social and Economic Characteristics of the Hispanic
Population: 2007www.census.gov
• Hispanic Media Usage www.emarketer.com
• Hispanic Fact Pack 2009www.adage.com
• The Power of the Hispanic Consumer Onlinewww.scarborough.com
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OPPORTUNITIESSPANISH KEYWORDS TRENDS JAN 2007 – SEP 2008
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OPPORTUNITIESCPC DIFFERENCE BETWEEN ENGLISH AND SPANISH
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How to reach the
Hispanic Online
Market?
MARKET TO HISPANICS ONLINE
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• First, Second, Third Generation
• Acculturated, Assimilated, Isolated
• Language of preference
• Nationalities
MARKET TO HISPANICS ONLINE UNDERSTAND THE COMPLEXITIES OF THE MARKET
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CULTURAL COMPETENCY IS KEY
MARKET TO HISPANICS ONLINE
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HISPANIC INTERNET MARKETINGINLANET PROCESS
Strategic Hispanic
Marketing
HispanicMarket
Research
KeywordResearch
CompetitionResearch
Web site Audit
Digital Marketing
Mix
Search EngineMarketing
Social Media Marketing
Email Marketing
Analytics & Conversion
VisitorAnalysis
CustomerBehavior
ReputationManagement
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MARKET RESEARCH, COMPETITIVE INTELLIGENCE
HISPANIC INTERNET MARKETING
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HISPANIC FACT PACK 2009
HISPANIC INTERNET MARKETING
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MARKET RESEARCH / COMPETITIVE INTELLIGENCE
HISPANIC INTERNET MARKETING
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SEARCH ENGINE MARKETING
HISPANIC INTERNET MARKETING
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SEARCH ENGINE MARKETING TOOLS
HISPANIC INTERNET MARKETING
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SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING
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SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING
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SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING
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SEARCH ENGINE MARKETING: WHAT TO AVOID
HISPANIC INTERNET MARKETING
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• You can't manage what you can't measure.
MEASURE THE IMPACT OF YOUR ONLINE STRATEGIES
HISPANIC INTERNET MARKETING
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Test, Test and Test
Research First
Start Targeting the Hispanic Market
RECOMMENDATIONS
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INLANET DIGITAL MARKETINGBASED IN NEW YORK, NY
Hispanic Internet Marketing
Agency
that assists companies in connecting with
U.S. Hispanic & Latin American
Online Markets
http://www.inlanet.com
Marcelo R. Rodriguez
(877) 762-632 ext 803