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Media Company Of The Future
Welcome To The Revolution
Presented By:Tony L. Uphoff, CEO
ABM Regional Event, May 2010
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BIT OF HISTORY …
The BIG BANG Event: August 1995
Source: http://smithsonian.yahoo.com/timeline.html
Nearly $1 trillion dollars in value destruction in general media since that date.15 years later, the revolution is still taking place.
IPO: Netscape Goes Public
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The Lost Decade For B2B Media
Center Of Gravity Shift
From Print To Digital … From Push To Pull
BIT OF HISTORY …
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Seminal Shift: From Media Platforms To Platforms Of Engagement
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Media Transformation: Three Rapid Eras
Search Era Application EraReach Era
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So How About ThatMedia Company Of The
Future ?
14 Core Attributes
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Core Attribute #1:: Content Will Still Be KING (Again), But Applications Will Be
The Power Behind The Throne
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Core Attribute #2::
UI/UEX Will Matter. A Lot.
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Core Attribute #3::
Live Media Plays A Central Role.
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Core Attribute #4::
All Access. All The Time. One Subscription.
All Devices. All Environments.
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Core Attribute #5::
Search Will Matter Less Than Content And UI/UEX
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Core Attribute #6::
Integrated Media Is The Standard
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Core Attribute #7::
Media Is Technology. The Moment Of ‘Singularity’ Has Happened.
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Core Attribute #8::
Curation Is Editing. Editing Is Curation.
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Core Attribute #9::
Media Platforms To Revenue Platforms.
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Core Attribute #10::
Everybody Sells Everyday. Everybody Writes Everyday.
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Core Attribute #11::
Paid. That’s Right, Paid.
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Core Attribute #12::
Regionally Focused. Globally Connected.
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Core Attribute #13::
No Debt. Or VERY Manageable Debt.
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Core Attribute #14::
Less Is More.
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Core Attribute #15::
One More. Same As The Past. Great Media Company = Great Team Of People.