Media Company Of The Future

Welcome To The Revolution

Presented By:Tony L. Uphoff, CEO

ABM Regional Event, May 2010

BIT OF HISTORY …

The BIG BANG Event: August 1995

Source: http://smithsonian.yahoo.com/timeline.html

Nearly $1 trillion dollars in value destruction in general media since that date.15 years later, the revolution is still taking place.

IPO: Netscape Goes Public

The Lost Decade For B2B Media

Center Of Gravity Shift

From Print To Digital … From Push To Pull

BIT OF HISTORY …

Seminal Shift: From Media Platforms To Platforms Of Engagement

Media Transformation: Three Rapid Eras

Search Era Application EraReach Era

So How About ThatMedia Company Of The

Future ?

14 Core Attributes

Core Attribute #1:: Content Will Still Be KING (Again), But Applications Will Be

The Power Behind The Throne

Core Attribute #2::

UI/UEX Will Matter. A Lot.

Core Attribute #3::

Live Media Plays A Central Role.

Core Attribute #4::

All Access. All The Time. One Subscription.

All Devices. All Environments.

Core Attribute #5::

Search Will Matter Less Than Content And UI/UEX

Core Attribute #6::

Integrated Media Is The Standard

Core Attribute #7::

Media Is Technology. The Moment Of ‘Singularity’ Has Happened.

Core Attribute #8::

Curation Is Editing. Editing Is Curation.

Core Attribute #9::

Media Platforms To Revenue Platforms.

Core Attribute #10::

Everybody Sells Everyday. Everybody Writes Everyday.

Core Attribute #11::

Paid. That’s Right, Paid.

Core Attribute #12::

Regionally Focused. Globally Connected.

Core Attribute #13::

No Debt. Or VERY Manageable Debt.

Core Attribute #14::

Less Is More.

Core Attribute #15::

One More. Same As The Past. Great Media Company = Great Team Of People.