Download - The Rise of Asian PR - Japan
Public Relations In Japan
Satoshi SugitaPresident & CEO
PRAP Japan, Inc. October 9, 2014
©PRAP Japan, Inc. 2014
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Over 1,000 companies in mass media business Media concentration in Tokyo Just need 2 media markets to reach half the population Fourth Estate — Power and Prestige
Japan Media Landscape
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World’s 10 Largest Newspapers
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1. Finland
2. Netherlands
3. Norway
18. Canada
33. U.K.
46. USA
50. Taiwan
57. South Korea
59. Japan
61. Hong Kong
111. Brazil
132. Indonesia
140. India
145. Myanmar
148. Russia
150. Singapore
174. Vietnam
175. China
179. North Korea
(Reporters Without Borders 2014)
World Press Freedom Index
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Public Relations Firms
Market size — $820 million (\90.1 billion) for 2013
Estimated growth 2012-13 — 16%
Male/female ratio — 45:55
Number of consultancies —191 employing 3,643 staff
Four listed companies
Two companies employ more than 200 people
(Research by the Public Relations Society of Japan)
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Growth business Social media Communications consulting Crisis management
Key drivers Social media explosion Increase of public apologies Need for spokesperson training
Public Relations Firms
Japan’s Apology CultureApologies are considered a sign of sincerityMedia often report how long the execs kept bowing — and at what angle
Crisis Management