Public Relations In Japan

Satoshi SugitaPresident & CEO

PRAP Japan, Inc. October 9, 2014

©PRAP Japan, Inc. 2014

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Over 1,000 companies in mass media business Media concentration in Tokyo Just need 2 media markets to reach half the population Fourth Estate — Power and Prestige

Japan Media Landscape

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World’s 10 Largest Newspapers

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1. Finland

2. Netherlands

3. Norway

18. Canada

33. U.K.

46. USA

50. Taiwan

57. South Korea

59. Japan

61. Hong Kong

111. Brazil

132. Indonesia

140. India

145. Myanmar

148. Russia

150. Singapore

174. Vietnam

175. China

179. North Korea

(Reporters Without Borders 2014)

World Press Freedom Index

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Public Relations Firms

Market size — $820 million (\90.1 billion) for 2013

Estimated growth 2012-13 — 16%

Male/female ratio — 45:55

Number of consultancies —191 employing 3,643 staff

Four listed companies

Two companies employ more than 200 people

(Research by the Public Relations Society of Japan)

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Growth business Social media Communications consulting Crisis management

Key drivers Social media explosion Increase of public apologies Need for spokesperson training

Public Relations Firms

Japan’s Apology CultureApologies are considered a sign of sincerityMedia often report how long the execs kept bowing — and at what angle

Crisis Management