Download - The Social Media Age
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The
SOCIAL MEDIA age
Samantha Colley
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Social Media
the web with constant interactions
flooding
has taken over the internet,
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We now create as much information every
48 hours as we did form the dawn of man
through 2003
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of mobile time
is spent on social media apps
30%
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Today,
79% of companies are using or
are planning to utilize social media
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What about the remaining 21% Why should they make this change ?
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Social media helps: deliver better customer service
drive brand building &
differentiation
manage your reputation
increase trust in your
business
obtain customer insights
keep customers
engaged
drive website traffic
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If companies engage, consumers are
2-3x more likely to convert to their brand
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The use of social media
also significantly increases
customer reach
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In the absence of
fall organizations
engagement,
to a reach of
3 - 5%
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Some of the most successful businesses
are small start-ups that have used technology to gain an edge
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A million dollar
Super Bowl ad
VS free generated buzz
via viral content and
encourages shares
and likes
Which would you prefer?
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It’s not only important utilize social media, to
companies must understand to use the
websites as well
how
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40% of time spent on Facebook is on the newsfeed
combines three variables: EDGERANK Affinity, Weight, and Time Decay. These take into consideration interactions with other users, post types, reactions, and negative feedback
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Constant advertisement posts will not be consistently viewed because they will not generate many likes and shares
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It’s important to
incorporate
posts that will
gain popularity
to your page
personal
entertaining
AND
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This will enable
to appear on newsfeeds that normally
advertisements
interaction levels to rise AND
would not
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has become one of the
world’s most popular apps
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complaints, reviews, and comments
Many customers post
about brands and companies on the website,
allowing businesses to gain valuable insight
and provide exceptional customer service
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and other apps allow companies to extend their physical locations into the social media world, creating a stronger presence in the minds of consumers
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People of
all ages
have begun to use social media
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It’s to remember that in today’s day and age, vital if you fail to engage,
you will fail to exist
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References Ennes, Meghan. (2012). Social Media: What Most Companies Don’t Know. Retrieved from http://hbr.org/web/slideshows/social-media-what-most-companies- dont-know/1-slide
Casserly, Meghan. (2013, April 17). Why Small Businesses are Losing on Social Media. Retrieved from http://hbr.org/web/slideshows/social-media-what-most- companies-dont-know/1-slide
Hendricks, Drew. (2014, February 25). 3 Ways Social Media is Driving a Business Revolution. Retrieved from http://www.forbes.com/sites/drewhendricks /2014/02/25/3-ways-social-media-is-driving-a-business-revolution/
Robshaw-Bryan, Shell. (2014, February 13). 8 Compelling Reasons Why You Should be Using Social Media. Retrieved from http://socialmediatoday.com/ubersocial media/2164966/8-compelling-reaons-why-you-should-be-using-social-media
Bearse, Neil. (2014, March 3). Digital Storytelling for Business. Retrieved from the Queen’s School of Business Commerce Portal: COMM 105 Class 16, Professor Coultor
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All photos were taken from FLICKR, under the Creative Commons License
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