The

SOCIAL MEDIA age

Samantha Colley

Social Media

the web with constant interactions

flooding

has taken over the internet,

We now create as much information every

48 hours as we did form the dawn of man

through 2003

of mobile time

is spent on social media apps

30%

Today,

79% of companies are using or

are planning to utilize social media

What about the remaining 21% Why should they make this change ?

Social media helps: deliver better customer service

drive brand building &

differentiation

manage your reputation

increase trust in your

business

obtain customer insights

keep customers

engaged

drive website traffic

If companies engage, consumers are

2-3x more likely to convert to their brand

The use of social media

also significantly increases

customer reach

In the absence of

fall organizations

engagement,

to a reach of

3 - 5%

Some of the most successful businesses

are small start-ups that have used technology to gain an edge

A million dollar

Super Bowl ad

VS free generated buzz

via viral content and

encourages shares

and likes

Which would you prefer?

It’s not only important utilize social media, to

companies must understand to use the

websites as well

how

40% of time spent on Facebook is on the newsfeed

combines three variables: EDGERANK Affinity, Weight, and Time Decay. These take into consideration interactions with other users, post types, reactions, and negative feedback

Constant advertisement posts will not be consistently viewed because they will not generate many likes and shares

It’s important to

incorporate

posts that will

gain popularity

to your page

personal

entertaining

AND

This will enable

to appear on newsfeeds that normally

advertisements

interaction levels to rise AND

would not

has become one of the

world’s most popular apps

TWITTER

complaints, reviews, and comments

Many customers post

about brands and companies on the website,

allowing businesses to gain valuable insight

and provide exceptional customer service

and other apps allow companies to extend their physical locations into the social media world, creating a stronger presence in the minds of consumers

INSTAGRAM

People of

all ages

have begun to use social media

It’s to remember that in today’s day and age, vital if you fail to engage,

you will fail to exist

References Ennes, Meghan. (2012). Social Media: What Most Companies Don’t Know. Retrieved from http://hbr.org/web/slideshows/social-media-what-most-companies- dont-know/1-slide

Casserly, Meghan. (2013, April 17). Why Small Businesses are Losing on Social Media. Retrieved from http://hbr.org/web/slideshows/social-media-what-most- companies-dont-know/1-slide

Hendricks, Drew. (2014, February 25). 3 Ways Social Media is Driving a Business Revolution. Retrieved from http://www.forbes.com/sites/drewhendricks /2014/02/25/3-ways-social-media-is-driving-a-business-revolution/

Robshaw-Bryan, Shell. (2014, February 13). 8 Compelling Reasons Why You Should be Using Social Media. Retrieved from http://socialmediatoday.com/ubersocial media/2164966/8-compelling-reaons-why-you-should-be-using-social-media

Bearse, Neil. (2014, March 3). Digital Storytelling for Business. Retrieved from the Queen’s School of Business Commerce Portal: COMM 105 Class 16, Professor Coultor

All photos were taken from FLICKR, under the Creative Commons License

Photo Credit: Hobvias Sudoneighm marek.sotak Jason Howie Mkhmarketing Rosaura Ochoa Link Humans Jenny Downing Marite Toledo

Magenta Rose Cheryl Chan Johan Hansson Thos Ballantyne Mark, Pearl Bead Mendez Enrique Moyan Brenn Montecruz Foto

Thank You