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The Surge of Storage: A Market Overview and Trends
Benjamin S. Woo Program Vice President, IDC’s World Wide Storage Systems Research
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Did you know … § Over the last several years, there has been a surge in the amount of data being created and stored
Source:/Notes:
DAS Forecast
External
Internal
$0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000
2011 2012 2013 2014 2015 2016
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Source: IDC, 2012
External
Internal
0
10,000
20,000
30,000
40,000
2011 2012 2013 2014 2015 2016
PB
Source: IDC, 2012
§ While revenue is slowing, demand for DAS storage is rising
§ Particularly in internal storage, where scale-‐out paradigms (for use cases such as Big Data) will accelerate growth
DAS & Switched SAS
High-‐end Midrange Entry 0
20,000
40,000
2011 2012 2013 2014 2015 2016
PB
High-‐end Midrange Entry
§ The opportunity continues to be in entry-‐level storage (PB1-‐3) § A combination of low cost and high performance (per compute node) will result in optimal price:performance
Consumption Model
-‐ 20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
2010 2011 2012 2013 2014 2015
PB
Content Depots (Direct HDD purchase)
Content Depots (DSS)
Traditional Replicated
Tradiitonal Unstructured
Traditional Structured Data
Source: IDC, 2012
§ Most likely to be SAS and SATA
Big Data Forecast -‐ Capacity
0
5000
10000
15000
20000
25000
2010 2011 2012 2013 2014 2015
PB
Internal External HDD Direct
Source: IDC, 2012
§ Most likely to be SAS and SATA
Essential Guidance § Expect that SAS infrastructure will be a key enabler for major hardware architectural shifts in servers and storage
§ Since SAS architecture is pervasive, it makes possible economies of scale with infrastructure components in servers and storage, thus lower total costs
§ Plan for relatively slow HDD areal density growth through 2016, thus the need for a growing number of SAS interface slots to deliver the storage capacity needed