the surge of_storge_ben woo

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The Surge of Storage: A Market Overview and Trends Benjamin S. Woo Program Vice President, IDC’s World Wide Storage Systems Research

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Page 1: The surge of_storge_ben woo

The  Surge  of  Storage:    A  Market  Overview  and  Trends  

Benjamin  S.  Woo  Program  Vice  President,  IDC’s  World  Wide  Storage  Systems  Research  

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2  

Did  you  know  …  §  Over  the  last  several  years,  there  has  been  a  surge  in  the  amount  of  data  being  created  and  stored  

Source:/Notes:  

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DAS  Forecast  

External  

Internal  

$0  $2,000  $4,000  $6,000  $8,000  $10,000  $12,000  

2011   2012   2013   2014   2015   2016  

3  

Source:  IDC,  2012  

External  

Internal  

0  

10,000  

20,000  

30,000  

40,000  

2011  2012  2013  2014  2015  2016  

PB  

Source:  IDC,  2012  

§  While  revenue  is  slowing,  demand  for  DAS  storage  is  rising  

§  Particularly  in  internal  storage,  where  scale-­‐out  paradigms  (for  use  cases  such  as  Big  Data)  will  accelerate  growth    

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DAS  &  Switched  SAS  

High-­‐end  Midrange  Entry  0  

20,000  

40,000  

2011   2012   2013   2014   2015   2016  

PB  

High-­‐end   Midrange   Entry  

§  The  opportunity  continues  to  be  in  entry-­‐level  storage  (PB1-­‐3)  §  A  combination  of  low  cost  and  high  performance  (per  compute  node)  will  result  in  optimal  price:performance  

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Consumption  Model  

 -­‐          20,000    

 40,000    

 60,000    

 80,000    

 100,000    

 120,000    

 140,000    

 160,000    

 180,000    

2010   2011   2012   2013   2014   2015  

PB  

Content  Depots  (Direct  HDD  purchase)  

Content  Depots  (DSS)  

Traditional  Replicated  

Tradiitonal  Unstructured  

Traditional  Structured  Data  

Source:  IDC,  2012  

§ Most  likely  to  be  SAS  and  SATA  

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Big  Data  Forecast  -­‐  Capacity  

0  

5000  

10000  

15000  

20000  

25000  

2010   2011   2012   2013   2014   2015  

PB  

Internal     External     HDD  Direct  

Source:  IDC,  2012  

§ Most  likely  to  be  SAS  and  SATA  

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Essential  Guidance  §  Expect  that  SAS  infrastructure  will  be  a  key  enabler  for  major  hardware  architectural  shifts  in  servers  and  storage  

§  Since  SAS  architecture  is  pervasive,  it  makes  possible  economies  of  scale  with  infrastructure  components  in  servers  and  storage,  thus  lower  total  costs  

§  Plan  for  relatively  slow  HDD  areal  density  growth  through  2016,  thus  the  need  for  a  growing  number  of  SAS  interface  slots  to  deliver  the  storage  capacity  needed