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The Year that was...
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• Remarketing
• Enhanced Campaigns
• & gmail sponsored promotions
Even though all these affect us... the life changing ones are:
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REMARKETING
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Remarketing . Enhanced CAmpaigns . GSP
• what
• WHY
• HOw
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Remarketing . Enhanced CAmpaigns . GSP
•TYPES
•RLSA
•Display Remarketing
•Remarketing through GA
•Dynamic Display Remarketing
Google Display Network
Search Network
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Remarketing . Enhanced CAmpaigns . GSP
Best practices:
Split your campaign into segmentsRemember frequency capping
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Remarketing . Enhanced CAmpaigns . GSP
Strategies:
Renew your ad messaging for non converted users over timeCross selling
Up sellingOffer special incentives for repeat purchasers
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ENHANCED CAMPAIGNS
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Remarketing . Enhanced CAmpaigns . GSP
• what
• WHY
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Remarketing . Enhanced CAmpaigns . GSPFeatures:
- Powerful advertising tools for the multi-device world- Smarter ads optimized for varying user contexts- Advanced reports to measure new conversion types
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GSP
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Remarketing . Enhanced Campaigns . GSP
• where
• WHY
• HOw GDN Placement
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Remarketing . Enhanced Campaigns . GSP
Ad Placements in a Users Gmail account
Clickable
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We can direct users to the website/ landing page
Remarketing . Enhanced CAmpaigns . GSP
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Remarketing . Enhanced CAmpaigns . GSP
Can forward to friends
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Remarketing . Enhanced CAmpaigns . GSP
Can forward to friends
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Remarketing . Enhanced CAmpaigns . GSP
Domain
Mailing Lists
Job Title
Purchases
Keyword
Interest
Emails from a particular domain
Content in the emails Someone who has made a
purchase recently
Upper management,
professionals etc. List of email addresses to
target
Travel buffs, Luxury travelers
Targeting
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Remarketing . Enhanced Campaigns . GSP
The Challenge:To increase the overall lead flow for our account
Text
256mail.google.com
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impressions - gmail(GDN) vs GSP
4,75,011
1,95,48,032
0
2,00,00,000
4,00,00,000
6,00,00,000
8,00,00,000
10,00,00,000
12,00,00,000
14,00,00,000
16,00,00,000
Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14
Impressions - GSP
Impressions - GDN
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34,271 22,387 13,626 15,246
30,452 39,314 26,210
15,753 20,613 13,871 9,675
12,708
10,979
5,81,135
0
1,00,000
2,00,000
3,00,000
4,00,000
5,00,000
6,00,000
7,00,000
Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14
Clicks - GDN
Clicks - GSP
clicks - gmail(GDN) vs GSP
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GSP - Targeting
Kerala Resorts
kerala resorts
holiday in kerala
resorts in kerala
India Resorts
holiday in india
family holiday india
india vacation package
Terrain Related
adventure holidays
romantic holidays
wild life tour
Foreign Holiday Destination
holiday in austria
resorts in pattaya
vacation resort in bangkok
Other Resorts
sikkim holiday packages
rajasthan hotels
hotels shimla
Keywords
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KeywordsDomains
GSP - Targeting
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KeywordsDomainsJob Titles
GSP - Targeting
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combination targeting
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impact
256gmail
4332gmail+GSP
30%drop in CPL
Conversions
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TEAM updates
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bigger
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Interest% 50% to 75%
34% Reduction in CPC
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busier
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Ad Writing Championship
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Congress Hain Apke Sathnayahainwah.com/rahul-‐ko-‐vote-‐doJab Ayga Congress ka Shashun. SastaHojayga Petrol, Pani aur RaCon!
Congress Hain Apke Sathnayahainwah.com/rahul-‐a-‐revoluCon Khushiyo Se Bhara Hoga Har Din.SasC Kar Denge Beer, Whisky & Gin!
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Arun went to Delhi
Vipan shifted to Analytics
Paid Social TeamPPC
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Rising Star
Shweta Sampat
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All in all....
#TheMostAwesomeTeam
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