Download - thinkLA Gaming breakfast 2012 - Dave Madden
#thinkGaming
Gaming Breakfast2012
#thinkGaming
Dave MaddenSVP, Global Media Solutions
Electronic Arts
thinkLA Gaming Breakfast
TOYOTA & EABringing Brands To Life Through Games
of U.S. households playing games … and climbing
increase in average time playing games over last two years
PLAYING MORE GAMES
72% 15%
Entertainment and Software Association, 2008 & 2011; NPD, 2011, EA Internal
225 MILLIONCURRENT-GEN
GAMING CONSOLES
365 MILLIONiOS DEVICES
1.1 BILLIONDESKTOP AND NOTEBOOK PCS
300 MILLIONCONNECTED TVS
1 BILLIONFACEBOOK USERS
400 MILLION
ANDROID DEVICES
ON MORE DEVICES
THE GAMING TRANSITIONBox products Digital services
Pay upfront Pay over time
Channel distribution Direct distribution
Play alone Play with friends
PLAY ANWHERE ANYTIME
MORE
DEMANDMORE
CONTENTMORE
VALUE
MARKETER
VALUE EXCHANGE
PUBLISHER
TOYOTA: WHY GAMING?
Gaming partnerships have resulted in strong performance, high engagement and increased ad effectiveness measurements
Overarching Themes:
1. ADD VALUE
2. Innovate
3. Extend Across Platforms
Customer EngagementBrand FavorabilityConsideration
TOYOTA & EA
• 4 Prius Models For Download • 2 DLC Packs With Prius v and Prius c
Brand Related Items• Supporting Media
• Toyota Dealership• Prius Vehicle In Game• 6 DLC Items• Supporting Media
• Prius v Quest• Prius c Gifting & Quest• Prius Plug-in Quest• Prius Traffic Driver
TAKEAWAYS• More people playing games than ever• Consumers are more connected, on more devices• Understand where your target is playing• Leverage game mechanics to see results• When players receive value, brands win
#thinkGaming
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thinkLA Gaming Breakfast