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Using Google+ To Build Your Online Community
Andrea Nelson De La Cerdawww.thecloveragency.com
+Guy Kawasaki’s- 5 P’s of Social Media
People Perceptions Passions Pictures Pimping
+A Little Background
There are more active users on G+ than twitter 540 million active users
Allows a space for content in “communities”
Statistics show an impact on SEO Personalization- follows,
+1’s and contacts Social Search Hummingbird algorithm
http://www.vlogg.com/12370/googleplus-statistics-as-of-october-2013/
54%
24%
7%
15%
Number of Users
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Google+ Impact
+What Makes Google+ Different?
Google+ is a focus on the person, not the brand
A visually appealing, content-rich medium
Builds communities around your passions
+1’s = #1 impact to search above backlinks and likes
Today...it’s cheaper!
http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits
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Tools and Trends(A few must-haves)
+Tools to Know/Implement
Google Authorship
Timing+
Google+ Local
Google Hangouts
Google HOA
YouTube Subscriber List
Curated Content Aggregates (Alltop or StumbleUpon)
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Tips to Use Google+
+Getting Started
Set up a complete profile- Include a keyword-rich description, complete contact information, links to your website and favorite blogs
Profile Pictures matter- Use a friendly picture of your face (not your dog or last night’s dinner). Pictures slightly off-center are slightly more interesting
Keep it personal- Google+ is about people & their passions...not brand identities. So even if you choose to use Google+ for business, don’t lose sight of your personal identity and share your passion on your page.
+Create New Habits
Implement Authorship plus.google.com/authorship
Use “What’s Hot”- leverage conversations already taking place
Photos, Video, Photos, Video
Here are a few things you should do right away:
+Photos v. Links Tip!
Adding photos to your posts gives you significantly more space in the newsfeed than a simple link does. Be sure you’re adding photos in virtually every G+ post to maximize your exposure.
+Engage
Ask questions and engage with your network of followers
Respond and acknowledge +1’s whenever possible
Use #hashtags (but keep to 2-3 for each post)
Join Communities
+Use Google+ Communities
+Growing a Community
Pick a broad topic
Attach Communities to Your Page
Feature member contributions within the community
Follow members of your community with Google+
Segment your list
Follow members of other communities Statistically, 20-30% will follow you back
+But...It starts with your passion!
So... get creating!
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Connect With Me!@AndreaNDLC@AndreaNDLC@Andrea De La Cerda
About the Author:
Andrea De La Cerda
