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Using Google+ To Build Your Online Community

Andrea Nelson De La Cerdawww.thecloveragency.com

+Guy Kawasaki’s- 5 P’s of Social Media

People Perceptions Passions Pictures Pimping

+A Little Background

There are more active users on G+ than twitter 540 million active users

Allows a space for content in “communities”

Statistics show an impact on SEO Personalization- follows,

+1’s and contacts Social Search Hummingbird algorithm

http://www.vlogg.com/12370/googleplus-statistics-as-of-october-2013/

54%

24%

7%

15%

Number of Users

Google

Twitter

Pinterest

Instagram

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Google+ Impact

+What Makes Google+ Different?

Google+ is a focus on the person, not the brand

A visually appealing, content-rich medium

Builds communities around your passions

+1’s = #1 impact to search above backlinks and likes

Today...it’s cheaper!

http://socialmediatoday.com/pamdyer/1726866/google-plus-seo-business-benefits

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Tools and Trends(A few must-haves)

+Tools to Know/Implement

Google Authorship

Timing+

Google+ Local

Google Hangouts

Google HOA

YouTube Subscriber List

Curated Content Aggregates (Alltop or StumbleUpon)

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Tips to Use Google+

+Getting Started

Set up a complete profile- Include a keyword-rich description, complete contact information, links to your website and favorite blogs

Profile Pictures matter- Use a friendly picture of your face (not your dog or last night’s dinner). Pictures slightly off-center are slightly more interesting

Keep it personal- Google+ is about people & their passions...not brand identities. So even if you choose to use Google+ for business, don’t lose sight of your personal identity and share your passion on your page.

+Create New Habits

Implement Authorship plus.google.com/authorship

Use “What’s Hot”- leverage conversations already taking place

Photos, Video, Photos, Video

Here are a few things you should do right away:

+Photos v. Links Tip!

Adding photos to your posts gives you significantly more space in the newsfeed than a simple link does. Be sure you’re adding photos in virtually every G+ post to maximize your exposure.

+Engage

Ask questions and engage with your network of followers

Respond and acknowledge +1’s whenever possible

Use #hashtags (but keep to 2-3 for each post)

Join Communities

+Use Google+ Communities

+Growing a Community

Pick a broad topic

Attach Communities to Your Page

Feature member contributions within the community

Follow members of your community with Google+

Segment your list

Follow members of other communities Statistically, 20-30% will follow you back

+But...It starts with your passion!

So... get creating!

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Connect With Me!@AndreaNDLC@AndreaNDLC@Andrea De La Cerda

About the Author:

Andrea De La Cerda