1/18/2013
1
Catherine Sanders ReachDirector, LPMTChicago Bar Association
1/18/2013
2
• Should I participate?• Networking or Marketing?
• Personal or Professional?
• Can you/should you keep them separate?
• What are your goals?• i.e. be seen as an expert, search engine results, target a specific
audience
• Quality not Quantity• You can ignore/refuse/turn down requests for connection
1/18/2013
3
1. Exchange of valuable information
2. Expands your professional network
3. Humanize your firm/practice
4. Attract potential clients
• The results should lead to:• Profession-related discussions and commentary on other social media
sites
• Blog, webpage or social media profile
• The results should not lead to:• No hits
• Rants, vitriol or unprofessional behavior
• Pictures and videos that would be embarrasing
1/18/2013
4
1/18/2013
5
• 175 million + members in over 200 countries (August 2012)
• 4.2 billion searches in 2011
• Available in 19 languages
1/18/2013
6
• Create a detailed profile• Goal is 100% complete
• Profile is indexed by Google
• Linking In• Don’t send an invitation to everyone in your contacts
• Send personal one-on-one invitations when possible
• Join groups
• Anatomy of a Profile
• http://www.linkedin.com/in/catherinereach
1/18/2013
7
1/18/2013
8
1/18/2013
9
1/18/2013
10
1/18/2013
11
1/18/2013
12
• Another place to create a highly visible profile
• Spice up your tweets with pics/video• Try the free TwitPic or Twittvid
• Do you follow everyone who follows you?
• Tweet your blog post and time your tweets• Hootsuite; Tweetdeck; SocialOomph
1/18/2013
13
• 140 character limit
• Use active voice, strong verbs, links, and attribution
• Self-filter: Think before you tweet
1/18/2013
14
1/18/2013
15
• Twitter hashtags provide community before, during, and after an event or topic
• Examples:• #abatechshow
• #chicago
1/18/2013
16
1/18/2013
17
1/18/2013
18
• Launched June 2011
• Launched business pages November 2011
• Helps with Google search exposure
• Over 100 million active users• Mostly male, tech/science oriented
• Blog substitution?
• Add rich media to posts, including animated gifs
1/18/2013
19
1/18/2013
20
1/18/2013
21
1/18/2013
22
1/18/2013
23
• Apps: Zite, Flipboard
• RSS Readers: Google Reader, NetVibes
• Regurgitation
Thanks!
Catherine Sanders Reach, DirectorChicago Bar Association Law Practice Management
& Technology
Phone: [email protected]
www.chicagobar.org/lpmtFollow me @catherinereach
www.linkedin.com/in/catherinereach•