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Catherine Sanders ReachDirector, LPMTChicago Bar Association

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• Should I participate?• Networking or Marketing?

• Personal or Professional?

• Can you/should you keep them separate?

• What are your goals?• i.e. be seen as an expert, search engine results, target a specific

audience

• Quality not Quantity• You can ignore/refuse/turn down requests for connection

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1. Exchange of valuable information

2. Expands your professional network

3. Humanize your firm/practice

4. Attract potential clients

• The results should lead to:• Profession-related discussions and commentary on other social media

sites

• Blog, webpage or social media profile

• The results should not lead to:• No hits

• Rants, vitriol or unprofessional behavior

• Pictures and videos that would be embarrasing

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• 175 million + members in over 200 countries (August 2012)

• 4.2 billion searches in 2011

• Available in 19 languages

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• Create a detailed profile• Goal is 100% complete

• Profile is indexed by Google

• Linking In• Don’t send an invitation to everyone in your contacts

• Send personal one-on-one invitations when possible

• Join groups

• Anatomy of a Profile

• http://www.linkedin.com/in/catherinereach

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• Another place to create a highly visible profile

• Spice up your tweets with pics/video• Try the free TwitPic or Twittvid

• Do you follow everyone who follows you?

• Tweet your blog post and time your tweets• Hootsuite; Tweetdeck; SocialOomph

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• 140 character limit

• Use active voice, strong verbs, links, and attribution

• Self-filter: Think before you tweet

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• Twitter hashtags provide community before, during, and after an event or topic

• Examples:• #abatechshow

• #chicago

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• Launched June 2011

• Launched business pages November 2011

• Helps with Google search exposure

• Over 100 million active users• Mostly male, tech/science oriented

• Blog substitution?

• Add rich media to posts, including animated gifs

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• Apps: Zite, Flipboard

• RSS Readers: Google Reader, NetVibes

• Regurgitation

Thanks!

Catherine Sanders Reach, DirectorChicago Bar Association Law Practice Management

& Technology

Phone: 312-554-2070Csandersreach@chicagobar.org

www.chicagobar.org/lpmtFollow me @catherinereach

www.linkedin.com/in/catherinereach•