10.A/B TestingMultiple versions of a web page are randomly shown to users, comparedagainst a control page (generally the current website), and then analyzed for effect.This way marketers can understand how even the tiniest changes can have apositive impact.

9.Maximize PerformanceGoogle calculates your site speed based on load time of all users put together. Remember… it’s all about delivering exceptional user experience.

8.Optimize ImagesUsing alt tags or long description tags and actually naming your image files will greatly increase the chance that your images show up higher in results.

File size matters more than you think. If you decide to trade image quality for file size, you might be losing to other sites because their site loads faster with smaller size images.

7.Optimize for Voice SearchWith smart speakers becoming increasingly popular, users are gradually drifting to voice search.

Voice search tends to be conversational, so you need content that answers all what, why, when and where questions.

6.Transcribe VideosSearch engines can't crawl videos yet - but they can crawl text. Transcribing your videos will go a long way towards helping you rank higher.

Google will crawl and rank a properly formatted, readable blog post that you’re promoting on social more than just a video with an unedited transcript.

5.Optimize Title TagsIf your title tag isn’t appealing and people don't want to click on it, you aren’tgoing to rank well.

How do you make your title tag appealing?Think like a human, people love Googling for “what is…” so conversational tags do best.

4. Featured SnippetsYou want to make sure you’re using your H1 header tags properly, followed by a short snippet that describes what you’re writing about.

Ranking #0 in the SERPs can increase your click-through rates anywhere from 33-100%.

3.Cross-Link to Your Own PagesIf you link to your most popular pages using keywords that you want to get ranked for, you start climbing the rankings.

2.Write More Quality ContentSerpIQ did a study showing that webpages that rank in the top 10 results haveat least 2,000 words.

More in-depth content in your blog post = more things Google can end up ranking you for.

1.Think Mobile First60% of internet search is performed from a mobile device. You want to cater tothis user group by making sure your content is accessible and readable on all devices.

Top 10 SEO Techniques in 2020Before we begin, it’s best to start with an SEO audit. An SEO audit helps identify any foundational problems affecting your SEO ranks.

Following an SEO Audit, we recommend applying a set of priorities tailored to yourbusiness objectives that are measured using accurate KPIs.

These are examples of the most impactful SEO techniques according to our research...