Download - Top Membership Tips
TOP TIPS FOR MEMBERSHIP RECRUITMENT, ENGAGEMENT AND RETENTION
Agenda:•General Tips•Membership Prospecting•Membership Engagement•Membership Retention
GENERAL TIPS
GENERAL TIPS
Mix it up—use multi-media.
GENERAL TIPS
Target and segment.
GENERAL TIPS
Increase/create urgency.
GENERAL TIPS
Frequency counts.
GENERAL TIPS
Present the right offer.
GENERAL TIPS
Learn from past efforts.
GENERAL TIPS
GENERAL TIPS
Don’t give it away for free.
Find the right voice(s) and speak their language.
GENERAL TIPS
Personalize the message.
GENERAL TIPS
MEMBERSHIP PROSPECTING
MEMBERSHIP PROSPECTING
Prospect within your own backyard.
MEMBERSHIP PROSPECTING
Remember A/B testing and segmenting and track, track, track.
MEMBERSHIP PROSPECTING
Create membership ambassadors.
MEMBERSHIP PROSPECTING
Create a preview page—show them what you got.
MEMBERSHIP PROSPECTING
They want to know, “why join now?”…. Answer them.
MEMBERSHIP PROSPECTING
Develop a strong Unique Selling Proposition (USP).
MEMBERSHIP ENGAGEMENT
MEMBERSHIP ENGAGEMENT
Set clear goals.
MEMBERSHIP ENGAGEMENT
Determine delivery method.
MEMBERSHIP ENGAGEMENT
Be consistent with your activities.
MEMBERSHIP ENGAGEMENT
Determine resources needed(staffing, financial, technical)
MEMBERSHIP ENGAGEMENT
Use what you already do.
MEMBERSHIP ENGAGEMENT
Remember to “pay” members for their time through recognition.
MEMBERSHIP ENGAGEMENT
Create volunteer opportunities for members at all stages.
MEMBERSHIP ENGAGEMENT
Start a conversation.
MEMBERSHIP RETENTION
MEMBERSHIP RETENTION
Spend time promoting your long term members.
MEMBERSHIP RETENTION
Use your data to your advantage.
MEMBERSHIP RETENTION
Understand why members join and welcome them properly.
MEMBERSHIP RETENTION
Almost always, first year members are least likely to renew.
Never forget your past—reach out to lapsed members.
MEMBERSHIP RETENTION
It’s never too early to start.
MEMBERSHIP RETENTION
What did I miss?What would you add?
Questions?
Contact information:Scott OserScott Oser Associates(301)[email protected]@scottoser