Download - Tourism Full Present
PROJECT BRIEFon review of Structure Plan of Malacca
(draft)
TOURISM AND HERITAGE
• Tourism is travel for recreational, leisure or business purposes. Heritage relates to the elements of the past, which possibly should be treasured and handed over to the next generations in good condition.
• Melaka is divided into the new and old sections. The older part of the city is fairly compact and has many historical and cultural attractions.
Goal• The main goals of the study is to identify the tourism heritage place in the study
area and to make sure that the image of Malacca as World Historic City will be maintained and sustained through the conservation of the heritage.
Source: www.wikipedia.com
TOURISM AND HERITAGE Introduction
• To analyze the potential, issue and other recent matters related with tourism in Malacca district
• To improve the activity and existing tourism product through suggestion and development in an area that has the potential to be developed
• Evaluating the level of tourism support facilities such as the infrastructure facilities, connectivity, and the hotel.
• Creating the tourism image , ‘market positioning’ and ‘market segmentation’ while the Malacca district still in local and international contexts
Source: www.wikipedia.com
TOURISM AND HERITAGE Objective
• To study back the relation and implication of the basis in development and related tourism program in national level, Malacca state and the local especially from the point of tourism image and the location of Malacca district
• Studying the level of existing tourism facilities such as accommodation, food facilities, souvenirs and operation or tourism operator,’homestay’ and others
• Evaluating the level of tourism infrastructure development such as public facilities, parking lot, sewer system, discharge system, electrical system, water system, telecommunication, signage system and others
• To study about the conservation of the built environment including heritage cities and buildings and the local cultures.
• To understand about the category of conservation such as building conservation, area conservation and cultural conservation.
TOURISM AND HERITAGE Scope of Study
TOURISM AND HERITAGEStudy Approach
Project brief
Formulation of goal and objective
Scope of study
Survey
Analysis and technique
Output
• Project brief• Formulation of goal and objective.• Scope of study
– Tourist profile– Sector that influence tourism data
• Provision of infrastructure
• Survey – Primary
• Photo, sketches, survey– Secondary
• Map, booklet, report, policy and guideline.– Supporting data from other sector
• Infrastructure, transportation, pub. facilities
• Analysis and technique – Achievement matrix– SWOT analysis
• Output– table., graph, map
TOURISM AND HERITAGEStudy Approach
TOURISM AND HERITAGE Techniques for analysis
a) Matrix
a) Find the current condition of tourism activities in Malacca
b) Analyse the potential of expanding tourism and heritage product of Malacca
c) Evaluate the level of public facilities and infrastructure provision
b) SWOT Analysis
d) To figure out the issues and problems, the strength and weakness of tourism sector
e) To conclude the most important information for developing Malacca as a world heritage region
TOURISM AND HERITAGE TOR Summary
Scope Techniques for analysis Data Required Source Output
1. Tourism profile
Analysis profile of tourists coming to Malacca and future tourism trend
Profile of domestic/international within 2000-2010 and future tourism trend
Melaka State Development Corporation
MBMB
Schedule of tourists coming to Malacca
Schedule of tourism development trend
Scope Techniques for analysis Data Required Source Output
2. Supporting facilities and infrastructure
Analysis of supporting facilities and infrastructure that affect the tourism sector
Location and occupancy rate for: hotel, chalets,
guesthouses and homestay
information centre tourism agency public facilities food court transportation and
communication facilities
location of utilities
Malacca State Government
JPBD (Melaka) Melaka State
Development Corporation
MBMB Unit
Pembangunan Ekonomi Negeri Melaka (UPEN)
Location plan of supporting facilities and other infrastructure
Tourism route plan
TOURISM AND HERITAGE TOR Summary
TOURISM AND HERITAGE TOR Summary
Scope Techniques for analysis Data Required Source Output
3. Category of existing tourism product activity
Evaluating the potential of tourism cultural and manmade which has potential to be developed as tourism product
Location existing tourism place and product to be develop
Malaysia Tourism Office
Tourism promotion Division
Proposed program for promoting products and activities
TOURISM AND HERITAGE TOR Summary
Scope Techniques for analysis Data Required Source Output
4. Current policies and guideline
Review the relevance and implications of development policies and programs relating to tourism at the national, state and local
Collecting data from articles: Malacca
structure Plan RMK-10 National
Physical Plan
JPBD UPEN
Proposed tourism development