Download - Tourism Investment Forum Peru BINDER
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Sustainable Cultural Tourismfor Central Per
Creating authentic experiencesfor the new tourist
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overview
The New Tourist to Per as the target market Higher per head spend
Lighter footprint
Repeat visitation
Pers Tourism Ministrys mission
Reach new significantly larger and expanding markets
Dramatically AND sustainably increase tourism growth
Expand the tourism base beyond Machu Picchu
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shifting perception
From a single monument (Machu Picchu) to broadercultural heritage Per is more than a world wonder
country
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Per authentic and largely undiscovered
Mystery is missing inthe dailiness ofexistence
People want enriching
journeys of self-discovery
People want to engage
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Per is in the right place
to take advantage of the explosive growth ofthe New Tourist Market
to use its existing cultural resources as a
foundation for exciting, engaging, sustainableexperiences
to increase social and economic benefits oftourism
to better disseminate those benefits
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at the right time
technology allows us to bring sites to life technology allows us to mitigate visitor impact technology allows us to tell stories as we write
them technology allows cultural heritage to become
accessible and inclusive Per could be a leader in sustainable cultural
tourism
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why timeframes in Per
Per has some of the oldest, richest, unspoiled and undeveloped culturalheritage on the planet
Per is unearthing new discoveries daily In the age of the internet, cultural heritage travelers want to ask
questions, to be involved, to follow their own path
timeframes interactive technology will transform the cultural andarchaeological resources of Per into a monumental and very mysteriousjourney of adventure, culture and personal discovery
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the new tourist from North America
92.5% of all tourists participated in at leastone culture activity while on a trip
US tourists are progressively more likely to bemarried, better educated and to have higherhousehold incomes
The level of activity on trips (for adventureand culture activities) increases as theaffluence of the traveler increases.
They seek vacation experiences that areintellectually stimulating and offer
opportunities to learn Participate in a greater number of culture
activities (10.0 culture activities on average)
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the new tourist from Europe
the next generation The single largest age group is in the 20-29 age range, and almost
40% of travelers are under 30
Generally longer dwell times enabling multi destination in-country
travel
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who is the new tourist on the doorstep
Mexico leading LatinAmerica
High yield per traveler
Flexible visit duration Highest GNI in Latin
America
Growing economy
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who is the new tourist - on the doorstep
Argentina economic recovery domestic market saturation seeking cultural activitiesBrazil High GDP increasing domestic and
international travel
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what do the new tourists want
They wish to dig deeper in the cultural experiences and grandeurof Per, create memories that will last a life time
can become a repeat visitor by digging deeply into themonumental culture of Per, drawing them back to explore further
seek depth and connection to a place; become part of the culture
will pay a premium for a high quality authentic experience thatthey can customize to excite their imaginations
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What do the new tourists want
Tailor made travel Before the visit learn more
During the visit experience more
After the visit remember more
Our timeframes technology can achieve these
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what is timeframes
timeframes is a non-intrusive innovative data basedriven, multimedia technology
create exciting, highly interactive and stunning visualexperiences
bring to life the history, people, events and culturaltreasures of Per for: On-site visitors
Internet education and marketing campaigns
Manage cultural heritage assets
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timeframes is a tool
technology cant lead
to succeed, to thrivesustainably-
technology must follow the needs of the sites
the stories we want to tell
the goals of the
stakeholders
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ename, east flanders, belgium
regional government wanted to be world leader in interpretivetechnology
national government wanted to increase tourism in Flanders
community wanted economic and social benefits generated bytourism
archaeologists wanted to share their findings
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the ename museum
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ename site interpretation
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timeframes met the challenge
self-contained andsecure
off-the-shelfhardware
uses existinginformation
3D renderings
Digital imaging and
photogrammetry Computer models
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timeframes met the challenge
interpretive narration describes:
the evolution of the site to its present condition
how we know what we know and what we dont know
our collective responsibility of stewardship
what each of us can do
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ename is now a leader
achieved the goals of the nation, the region andthe community
recognized for excellence in interpretation
considered on a world stage as an innovativeleader using archaeological resources forsustainable benefit
The Ename Charter
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the opportunity for Per
timeframes will bring Pers many cultural heritage treasures tothe worlds attention domestically, internationally and on-line
timeframes technology is cost effective now and can lead the wayfor how all Pers cultural sites may be managed in the future
timeframes will make Per the South American leader ininterpretation and sustainable tourism development
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the case for Caral
the origins ofcivilization
Opportunities forengagement and
Inclusion existing infrastructure
existing tourism trends
a long term sustainable
effort
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using existing resources: historic districts
attract investment when aplace invests in itself, othersfollow
attract visitors when a placetakes pride in its history andcommunity culture, othersfollow
raise the perception of valueand of quality to residents andvisitors
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sustainable return: empowerment
Creating social benefit
Engendering pride of place
Improving lives of host
communities Empowering with knowledge
Sensitizing visitors
Increasing visitation while
decreasing impact Enhancing experience
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sustainable return: education
Empowering local peoplewith knowledge
Linking Sites and Data
Multi-cultural
understanding Living history
Value of academic research
Relevance of history and
cultural heritage
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sustainable return: conservation
Integrity and Credibility
Climatic Issues
Maintenance
Site Fragility Unconsolidated remains
Preservation planning
Updating programs
Secure and Unsecuredsites
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sustainable return: financial
Long term sustainableeconomic opportunity byencouraging sensitive,informed tourism
Income generation throughderivative products andservices
Attracting private investment
Enhancing per-head spend
Helping sites be self-sustaining
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sustainable return: political
Justification for site
expenditures
Support for archaeology andheritage management
Creating public benefit toconstituents
Increasing awareness ofsignificance of archaeologyand heritage sites
Increasing exposure of area
and its significance Allowing for a-politicalinterpretation
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Sustainable return on investment
Raising Awareness Engaging
Educating
Empowering
Protecting the resource Revealing
Conserving
Sustaining
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Thank You,
the binder group, llc