tourism investment forum peru binder

8/14/2019 Tourism Investment Forum Peru BINDER

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Sustainable Cultural Tourismfor Central Per

Creating authentic experiencesfor the new tourist


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overview

The New Tourist to Per as the target market Higher per head spend

Lighter footprint

Repeat visitation

Pers Tourism Ministrys mission

Reach new significantly larger and expanding markets

Dramatically AND sustainably increase tourism growth

Expand the tourism base beyond Machu Picchu


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shifting perception

From a single monument (Machu Picchu) to broadercultural heritage Per is more than a world wonder

country


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Per authentic and largely undiscovered

Mystery is missing inthe dailiness ofexistence

People want enriching

journeys of self-discovery

People want to engage


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Per is in the right place

to take advantage of the explosive growth ofthe New Tourist Market

to use its existing cultural resources as a

foundation for exciting, engaging, sustainableexperiences

to increase social and economic benefits oftourism

to better disseminate those benefits


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at the right time

technology allows us to bring sites to life technology allows us to mitigate visitor impact technology allows us to tell stories as we write

them technology allows cultural heritage to become

accessible and inclusive Per could be a leader in sustainable cultural

tourism


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why timeframes in Per

Per has some of the oldest, richest, unspoiled and undeveloped culturalheritage on the planet

Per is unearthing new discoveries daily In the age of the internet, cultural heritage travelers want to ask

questions, to be involved, to follow their own path

timeframes interactive technology will transform the cultural andarchaeological resources of Per into a monumental and very mysteriousjourney of adventure, culture and personal discovery


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the new tourist from North America

92.5% of all tourists participated in at leastone culture activity while on a trip

US tourists are progressively more likely to bemarried, better educated and to have higherhousehold incomes

The level of activity on trips (for adventureand culture activities) increases as theaffluence of the traveler increases.

They seek vacation experiences that areintellectually stimulating and offer

opportunities to learn Participate in a greater number of culture

activities (10.0 culture activities on average)


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the new tourist from Europe

the next generation The single largest age group is in the 20-29 age range, and almost

40% of travelers are under 30

Generally longer dwell times enabling multi destination in-country

travel


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who is the new tourist on the doorstep

Mexico leading LatinAmerica

High yield per traveler

Flexible visit duration Highest GNI in Latin

America

Growing economy


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who is the new tourist - on the doorstep

Argentina economic recovery domestic market saturation seeking cultural activitiesBrazil High GDP increasing domestic and

international travel


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what do the new tourists want

They wish to dig deeper in the cultural experiences and grandeurof Per, create memories that will last a life time

can become a repeat visitor by digging deeply into themonumental culture of Per, drawing them back to explore further

seek depth and connection to a place; become part of the culture

will pay a premium for a high quality authentic experience thatthey can customize to excite their imaginations


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What do the new tourists want

Tailor made travel Before the visit learn more

During the visit experience more

After the visit remember more

Our timeframes technology can achieve these


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what is timeframes

timeframes is a non-intrusive innovative data basedriven, multimedia technology

create exciting, highly interactive and stunning visualexperiences

bring to life the history, people, events and culturaltreasures of Per for: On-site visitors

Internet education and marketing campaigns

Manage cultural heritage assets


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timeframes is a tool

technology cant lead

to succeed, to thrivesustainably-

technology must follow the needs of the sites

the stories we want to tell

the goals of the

stakeholders


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ename, east flanders, belgium

regional government wanted to be world leader in interpretivetechnology

national government wanted to increase tourism in Flanders

community wanted economic and social benefits generated bytourism

archaeologists wanted to share their findings


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the ename museum


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ename site interpretation


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timeframes met the challenge

self-contained andsecure

off-the-shelfhardware

uses existinginformation

3D renderings

Digital imaging and

photogrammetry Computer models


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timeframes met the challenge

interpretive narration describes:

the evolution of the site to its present condition

how we know what we know and what we dont know

our collective responsibility of stewardship

what each of us can do


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ename is now a leader

achieved the goals of the nation, the region andthe community

recognized for excellence in interpretation

considered on a world stage as an innovativeleader using archaeological resources forsustainable benefit

The Ename Charter


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the opportunity for Per

timeframes will bring Pers many cultural heritage treasures tothe worlds attention domestically, internationally and on-line

timeframes technology is cost effective now and can lead the wayfor how all Pers cultural sites may be managed in the future

timeframes will make Per the South American leader ininterpretation and sustainable tourism development


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the case for Caral

the origins ofcivilization

Opportunities forengagement and

Inclusion existing infrastructure

existing tourism trends

a long term sustainable

effort


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using existing resources: historic districts

attract investment when aplace invests in itself, othersfollow

attract visitors when a placetakes pride in its history andcommunity culture, othersfollow

raise the perception of valueand of quality to residents andvisitors
http://www.flickr.com/photos/mannover/2782065062/http://www.flickr.com/photos/marcosg/2901526744/


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sustainable return: empowerment

Creating social benefit

Engendering pride of place

Improving lives of host

communities Empowering with knowledge

Sensitizing visitors

Increasing visitation while

decreasing impact Enhancing experience


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sustainable return: education

Empowering local peoplewith knowledge

Linking Sites and Data

Multi-cultural

understanding Living history

Value of academic research

Relevance of history and

cultural heritage


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sustainable return: conservation

Integrity and Credibility

Climatic Issues

Maintenance

Site Fragility Unconsolidated remains

Preservation planning

Updating programs

Secure and Unsecuredsites


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sustainable return: financial

Long term sustainableeconomic opportunity byencouraging sensitive,informed tourism

Income generation throughderivative products andservices

Attracting private investment

Enhancing per-head spend

Helping sites be self-sustaining


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sustainable return: political

Justification for site

expenditures

Support for archaeology andheritage management

Creating public benefit toconstituents

Increasing awareness ofsignificance of archaeologyand heritage sites

Increasing exposure of area

and its significance Allowing for a-politicalinterpretation


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Sustainable return on investment

Raising Awareness Engaging

Educating

Empowering

Protecting the resource Revealing

Conserving

Sustaining


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Thank You,

the binder group, llc

tourism investment forum peru binder

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