Tourist Development CouncilCounty Services Building
September 20, 2018
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Table of Contents Agenda……………………………………………………………………………………………………………………………………………..……3
July 2018 Minutes… ............................................................................................................................. .4
Financial Report
Budget Dashboard Update……………………..…………………………………………………………………………………...11
FY 2017/18 Tourism Development Tax Collections – July 2018 …….……….………….…………………………12
Staff Reports Tourism Update……………………………………………………………………………………………………………...13
Sports Tourism Bi-Monthly Update………………………………………………………………………………………………17
CFSC TDC Funded Events Update…………………………………………………………………………………………………22
CFSC Report ………………………………………………………………………………………………………………………………..24
Grant Reports
Central Florida Zoo & Botanical Gardens Reports ............................................................................ 29
Contract Reports
Paradise Summary Report ............................................................................................................... 35
Evok Summary Report…………………………………………………………………………………………………………………48
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* These items need formal action by the TDC.
PERSONS WITH DISABILITIES NEEDING ASSISTANCE TO PARTICIPATE IN ANY OF THESE PROCEEDINGS SHOULD CONTACT THE HUMAN RESOURCES DEPARTMENT, ADA COORDINATOR 48 HOURS IN ADVANCE OF THE MEETING AT 407-665-7941. PURSUANT TO FLORIDA LAW, THE PUBLIC HAS THE RIGHT TO BE HEARD ON ALL PROPOSITIONS. PUBLIC COMMENT TIME ON PROPOSITIONS SHALL BE THREE (3) MINUTES FOR INDIVIDUALS AND SIX (6) MINUTES FOR GROUP REPRESENTATIVES. PROPER DECORUM WILL BE OBSERVED.
Tourist Development Council
Meeting Agenda September 20, 2018
Seminole County Board of County Commissioners, Room 3024
I. Call to Order, Pledge of Allegiance Chairman Bruce Skwarlo
II. Welcome and Introductions
III. Approval of July, 2018 Minutes*
IV. Central Florida Zoo Update Dino Ferri
V. Sports Tourism Update Danny Trosset
1. Central Florida Sports Commission 2017/18 Recap Jason Siegel
VI. Orlando North Tourism Updates Tricia Johnson
1. Annual Tourism Luncheon
2. FY2018/19 budget final approval at 9/25 Public Hearing
3. Zoo 2019 grant request October BCC meeting
4. Tourism Position Update
5. TDC Seats 2019
6. Leisure Update
VII. Marketing and Advertising Updates
1. Paradise – Marketing & PR
2. Evok – Social Media
VIII. Old Business Bruce Skwarlo
IX. New Business
X. Adjourn
SAVE THE DATE:
Annual Tourism Luncheon
11:30AM – 1:30PM
Wednesday, December 12, 2018
The Westin, Lake Mary
NEXT MEETING:
Thursday November 15, 2018
3pm, County Services Building Room 3024
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Tourist Development Council Meeting July 19, 2018 CSB, Room 3024 Meeting called to order by Chairman Skwarlo at 3:02 pm IN ATTENDANCE: Bruce Skwarlo, George Speake, Frank Cirrincione, Brenda Urias, Mary Sue Weinaug, Gary Brender NOT PRESENT: Mayor Triplett, Commissioner Henley, Don Dougherty A quorum was present Invocation Pledge of Allegiance Introductions APPROVAL OF MAY, 2018 MINUTES - With Revisions Revisions as follows:
• Page 5 of booklet, within discussion of Zoo grant-typo in paragraph 3: should be above not about • Page 6 of booklet-paragraph 3: Commissioner Brender Believes funding should NOT come down
to heads-in-beds • Page 6 of booklet-paragraph 4: a portion of the $141,000 will go towards new Zoo rack
brochures(not the entire $141,000) • Page 6 of booklet-paragraph 7: Zoo marketing is total request of $141,000 NOT a combined of
$141,00 plus $131,000 Motion: Gary Brender Second: George Speake Vote: Unanimous PARADISE PRESENTATION: Kristen Murphy and Danielle Ackerman
• Introduction of new Paradise team member, Danielle Ackerman • Spring/Summer campaign launched and will run through July, 2018 • Paradise will provide breakdown of campaign numbers and analytics at the Sept. meeting • Current projects include:
o Connect Sports Conference assets
o NASC e-blast
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o Telemundo World Cup
o Content video shoot and production
o AviGator mock-ups in conceptual stage
o New brand campaign concepts in review process by tourism staff
o Sports tool kits George Speake updated the TDC that Michael Caires (marketing) is leaving the airport. PR: Danielle Ackerman
• Five press releases sent May - June • Final PR numbers for campaign will be presented at September TDC meeting • Goal of 7 million impressions; currently at 6.5 million • Goal of 7,000 “clicks,” currently at nearly 13,000 clicks
Paradise is shooting video content throughout the County. Fifteen videos will be created, three-four are completed. They will roll out in the next few months; Paradise will work with staff and Evok on roll out. Will present some videos at the next TDC meeting. EVOK PRESENTATION: Holly Fuller and Brian Wilder
• Highlights from April and May social media for both sports and leisure: o 95% of visitors came through Facebook o “Things to Do” and “Nature/Outdoor” posts were most popular o More than 4,000 engagements; we know people are engaging in the County o Experienced major increases across all social media channels, particularly the “Play
Orlando North” sites o Continuing to focus on growth over all social accounts o Social media spikes occur during events, which demonstrates followers are engaged
when an event or a “live” opportunity is posted. Question: Is messaging for Play Orlando North just sports? Answer: It is sports plus the things you can do in the area when you host an event. Question: Do you utilize the cities in your social media, like @Sanford, @LakeMary? Answer: Yes, all the time. Question: What about demographics for each outlet? Answer: Will provide that data at the next TDC meeting. ZOO PRESENTATION: Dino Ferri
• The zoo has two new revenue generation opportunities: 1) Annual Pass Promotion 2) Greyline Bus tours: Tickets can be purchased to ride the bus to the zoo (group/individuals)
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• Sunset at the Zoo ongoing; every third Thursday 5pm - 8:30pm/$5 ticket and beer, wine, food is available for purchase
• Leopard exhibit should be open within the next few months • A Wild Affair is the Zoo’s largest fundraiser • Continuing the Sunset at the Zoo Events. Held every 3rd Thursday with a $5 entrance fee. There
is beer, wine, food available for purchase. Runs from 5 until 830(check audio) • Will get the leopard exhibit back within the next couple of months • Major fundraiser: “A Wild Affair” will be at the Westin this August; the Drifters will be the main
performance Brenda Urias led a discussion related to the possibility of TDC members purchasing individual ticket for a “TDC” table. Attorney Paul Chipok said that as long as that TDC members are not representing the TDC, but rather are attending as individuals at a social event, this should be fine SPORTS TOURISM: Danny Trosset
• SPORTS COMPLEX: YTD number October 2017 - May 2018: 39 events, 10,352 room nights, $12.8 million economic impact. Still analyzing June and July 2018 to actualize numbers. Should have those at the next TDC meeting. Weather created some challenges in June/July which numbers will reflect.
• ALL OTHER VENUES: 27 events, 14,605 room nights, $17.2 million economic impact. (Sanlando Park, Sylvan Park, Seminole Soccer, Red Bug Park, Soldiers Creek)
MAY:
• Junior College State Softball Championship: 388 rooms
• Softball Factory National Showcase: 315 rooms
• USSSA fast pitch: 210 rooms June:
• USSSA fast pitch Summer State Championship 81 teams and 600+ rooms
• Atlantic Coast Cup Classic: 262 rooms
• PG Youth Florida State Championship: 187 rooms
• Prospect Wire had 96 teams and 1200 rooms resulting in a $2 million economic impact
• Athletic Youth Baseball Nationals: 841 rooms, we anticipated a higher number. Several of the participating teams are from Puerto Rico and were unable to make the trip due to aftermath of Hurricane Irma
The lion’s share of the events at the Sports Complex are baseball and women’s fast pitch softball is the driver at Soldiers Creek. Event calendar is on the Play Orlando North website. Currently booked through June, 2019.
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Jordan secured a national soccer event, the Umoja games, in December, which should generate several hundred rooms. The event will take place the weekend prior to Christmas. Question: Can we get room night comparison and an event booking comparison for the current fiscal as compared to last fiscal year? October through June? Answer: yes Question: Didn’t we have issues with Prospect Wire? Answer: Yes, but they have proved to be a strong partner at the Sports Complex. Certain groups perform differently depending upon the event and the date. We have to find that mix that works. TOURISM UPDATE: Tricia Johnson Gui Cunha will be leaving the tourism team, he has accepted a position as Regional Director for Florida Restaurant and Lodging Association. BUDGET UPDATE:
• The County budget process began in February at the staff level. The County Manager held a staff work session in June to review budgets with directors/managers as a group. The BCC will review proposed 2018/19 budgets over two work sessions in August. The final County budget will be approved at two public hearings in September.
• The TDC is statutorily required to review and approve the proposed tourism budget prior to review by the BCC. The 2018/19 budget will be presented to the TDC for review and potential approval today. Tricia will highlight notable increases/decreases in the budget.
• With respect to the Zoo grant, the TDC recommended amount of $355k will not go before the BCC for potential approval until October. The overall 2018/19 needs to be approved prior to approval of 2018/19 grants/contracts/etc.
Question: Why does the TDC see the zoo budget/grant so far in advance of actual budget approval by the Board? Answer: In order for the amount recommended by the TDC to be included in the 2018/19 proposed tourism budget, the zoo grant for the upcoming FY needs to be presented well in advance of the upcoming FY. The recommended TDC amount needs to be included in the staff-proposed budget prior to the June County Manager staff work sessions. Thus the timing of the May presentation.
• With respect to the visitor marketing profile (previously executed by Walter Klages/RDS), this is currently executed every three years. A RFP will go out (in the upcoming fiscal year and once the tourism position is filled).
Question: Can the TDC review the survey? Answer: An ad-hoc group, which will include representatives from the TDC and the airport most-certainly, will support the writing of the questions in coordination with the consultant that is selected.
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• Marketing has a proposed “special projects” line for both sports and leisure. Each marketing group will have $25,000. So, both Paradise and Evok will receive $25,000. The money designated for Evok will go towards media buys, the money designated for Paradise could be used for a number of projects. If we do not use this additional money from special projects, it will go back into the tourism reserves.
• The Tax Collector’s fee is an annual allocation that goes towards the fee charged by the Tax
Collector for the collection of TDT dollars. It is increasing this year because TDT collections have increased.
Question: Is this fee new? Answer: It is new to the budget process for the TDC, but has always been a part of our budget. Tricia has included it due to the significant increase. The actuals for 2016/17 are not correct, this portion of the spreadsheet does not auto-populate.
• Tourism has budgeted for three paid internships for FY2017/18. The UCF Rosen School of Hospitality requires that all students be paid for internships. Interns are paid $10/hour for 20 hours a week. They do not receive credit for their internships if they are unpaid. Intern responsibilities include the annual visitor’s guide “scrub,” along with content collection for blogs, website, social.
Question: Is Seminole State starting a tourism program? Answer: They are in the development stages of creating a hospitality program.
• The Tourism Administration budget includes leisure, meetings, and overall administration. Sports has a separate budget. The sports budget has not increased except for travel/training/registrations, as two new team members have been added to the team.
• Incentives and marketing are the largest portion of the sports budget • Internal charges are not included in this budget as staff cannot control these charges – cell
phones, computers, WIFI, etc. Question: What is the incentive cost for qualifying teams-the $96,000? Answer: ECNL tournament incentives are budgeted separately. This year they are included in a new line, however this incentive has been a part of our budget for the past three years.
Question: Do we anticipate changes to the CFSC contract? Answer: No expected changes Question: So an overall difference to the bottom line of $101,000? Answer: Overall, yes.
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Question: How is the increase in tax collections relevant to the budget? Answer: We anticipate collecting $5.8M in TDT next year, versus $5.2M last fiscal. We don’t base our budget on the percentage of increase of tax collections or dollar increase, that’s simply more that we put into reserves. However, if collections were to decrease, we would have to adjust the budget accordingly. Question: How long is the debt service contract? Answer: 30 years Motion to accept budget: George Speak Second: Frank Cirrincione Vote: Unanimous Tricia discussed that staff is meeting with Paradise to discuss an annual (FY2018/19) marketing plan. We had hoped to have a five-year plan completed, but in the absence of a current Visitor Profile Study, staff does not believe it is in our best interest to execute a five-year plan at this time. It is difficult to construct a long-term plan without more-recent visitor statistics – we need to know “who we are” in order to establish a realistic plan. Additionally, since the Tourism Manager position is vacant, Tricia would prefer to have that position filled prior to launching the visitor study. By the next TDC meeting, Tricia hopes to have additional details related to when the tourism position will be filled. Tricia recommends considering executing the visitor study more-often, potentially every-other-year or annually in order to have relevant visitor feedback. Gui Cunha
• Horizon Magazine ad buy includes a five second video shown in Time’s Square during July 4th weekend
• Telemundo World Cup partnership includes ad buys during specific games and website visibility • Raw Travel episode will film July 26-19 and will air in more than 107 million homes throughout
the world as well as a few airlines • Where Orlando hotel publication has been renewed; a new cover photo will be utilized
Hotel Occupancy:
• Hotel Occupancy was down 4.6% in April, but the ADR increased (10%) and RevPar was up 5% • In May, Occupancy was down 5.7%, ADR up 7% and RevPar up .9% • Weekday v. Weekend: April
• Weekdays 72.6% occupancy, ADR $105.31, RevPar $76.41 • Weekend 79.8% occupancy, ADR $103.12, RevPar $82.32
Weekday v. Weekend: May • Weekdays 68.1% occupancy, ADR $98.73, RevPar $67.26 • Weekends 71.5% occupancy, ADR $94.86, RevPar $67.84
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New hotels in an area can result in lower-occupancy but the rooms sold will increase. Rental supply has increased but the supply number is small and has held-steady throughout the year.
OLD BUSINESS: None
NEW BUSINESS: • Tom Tomerlin from City of Lake Mary shared that Top Golf is coming to Lake Mary, which will
result in a significate economic impact to the area and benefit our visitors• A new Florida Hospital ER is up and running on Rinehart Rd. in Lake Mary• Siemens Orlando Health Emergency Room and a doctor’s medical office campus will be
developed adjacent to the hospital• Bruce received an email from Will Henao that had a link to historic Downtown Sanford. Bruce
had mentioned to Will at one point that the web presence for Downtown Sanford was lacking.Will sent Bruce an email with a link that greatly enhanced and improved and showcased therestaurants, breweries, and Sanford.
• Gui mentioned that Will works for Robert Rose at Raw Travel and has worked on a‘MyHeathrow’ link. Suggested that staff will try working with Will to get a ‘Where to Stay’ linkestablished.
Meeting adjourned at 4:36
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Sports Complex Debt Service
11%
7%
15%
13%
9%
45%
Orlando North Seminole County TourismBudget Dashboard
Personnel
Central Florida Zoo Grant
Marketing Contracts
Sports
Leisure/Meetings/Admin
Sports Complex Debt Service
Description FY2017/18 Budget YTD Expenditures Available Balance Personnel $480,279 $397,278 $83,001 Central Florida Zoo Grant $325,000 $325,000 $0 Marketing Contracts $650,000 $505,311 $144,689 Sports $551,061 $481,478 $69,583 Leisure/Meetings/Admin $375,899 $333,793 $42,106 Total Budget $2,382,239 $2,042,860 $339,379
Description 2017/18 Budget YTD Payments Available Balance Sports Complex Debt Service $1,940,000 $813,208.33 1,126,791.67
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MonthlyCollections
Total
Collections
Total
Collections
Total
Collections
Total
Collections
Total
Collections
Original
3 Cents2 Cents
Total
Collections
October 264,678 304,877 345,553 300,862 428,948 253,003 168,668 421,671 (7,277) -1.7%
November 267,020 299,750 326,885 393,635 436,732 314,857 209,905 524,762 88,030 20.2%
December 272,505 318,536 369,173 392,605 396,424 283,353 188,902 472,255 75,831 19.1%
January 300,358 360,507 408,691 433,835 456,915 340,634 227,090 567,724 110,809 24.3%
February 375,143 429,247 483,661 516,610 497,136 334,856 223,237 558,093 60,957 12.3%
March 404,123 462,593 509,149 552,988 572,832 375,163 250,109 625,272 52,440 9.2%
April 318,792 364,161 404,355 407,783 461,492 298,312 198,875 497,187 35,695 7.7%
May 302,357 320,090 401,954 395,282 432,965 264,524 176,349 440,873 7,908 1.8%
June 310,442 325,397 382,227 395,373 399,489 280,593 187,062 467,655 68,166 17.1%
July 311,808 316,960 375,695 370,960 383,585 262,822 175,215 438,037 54,452 14.2%
August 264,599 300,955 324,474 339,798 333,761
September 265,212 271,010 313,288 343,950 475,615
Total 3,657,037 4,074,084 4,645,106 4,843,681 5,275,894 3,008,117 2,005,412 5,013,529 547,011 12.3%6.67% 11.40% 14.02% 4.27% 8.92% Budgeted Revenue
% Chg from % Chg from % Chg from % Chg from % Chg from 3,276,000 2,184,000 5,460,000 Prior Year Prior Year Prior Year Prior Year Prior Year
3,480,000 2,320,000 5,800,000 % Change From PY 9.9%
Revenue Per Penny 731,407 814,817 929,021.24 968,736.20 1,055,178.80 1,160,000
FY 2017/18FY 2013/14
Seminole County, FloridaTOURIST DEVELOPMENT TAX
Estimated Revenue
FY 2014/15 FY 2016/17FY 2015/16
Month Over Month/YTD Over YTD
Change In Collection
FY 2012/13 FY 17/18 vs FY 16/17
Fiscal Year 2017/18 Revenue Report
CURRENT FISCAL YEAR COMPARISONHISTORY
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
$550,000
$600,000
$650,000
$700,000
October November December January February March April May June July August September
FY 17/18 Revenue
FY 16/17 Revenue
FY 15/16 Revenue
FY 14/15 Revenue
FY 13/14 Revenue
FY 12/13 Revenue
Tourist Development Tax Monthly Trend
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Occupancy Analytics*Based on Smith Travel Research
Year Month Occupancy ADR RevPAR
2018 June 75.2% $96.60 $72.61
2017 June 73.5% $89.25 $65.57
% Variance 2.3% 8.2% 10.7%
Year Month Occupancy ADR RevPAR
2018 July 71.0% $94.15 $66.84
2017 July 71.5% $85.41 $61.09
% Variance 0.7% 10.2% 9.4%
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Weekday/Weekend Analytics*Based on Smith Travel Research
June Weekday/Weekend Occupancy (%) ADR RevPARWeekday Current Month 75.1 2.6 99.02 9.5 74.39 12.4
(Sun-Thu) Year To Date 75.3 -0.3 108.02 10.6 81.32 9.9
Running 12 Month 72.8 1.9 101.01 9.1 73.54 11.1
Weekend Current Month 75.3 1.6 91.77 6.0 69.07 7.7
(Fri-Sat) Year To Date 79.7 -1.5 105.14 8.5 83.84 6.9
Running 12 Month 77.4 1.8 99.04 9.4 76.67 11.4
Total Current Month 75.2 2.3 96.60 8.2 72.61 10.7
Year To Date 76.6 -0.9 107.16 10.0 82.04 9.0
Running 12 Month 74.1 1.8 100.42 9.2 74.44 11.2
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Weekday/Weekend Analytics*Based on Smith Travel Research
July Weekday/Weekend Occupancy (%) ADR RevPARWeekday Current Month 69.3 -0.5 94.99 10.2 65.84 9.7
(Sun-Thu) Year To Date 74.4 -0.7 106.16 10.5 78.98 9.8
Running 12 Month 72.9 1.6 101.69 9.7 74.13 11.5
Weekend Current Month 75.8 -0.3 91.96 9.8 69.73 9.5
(Fri-Sat) Year To Date 79.2 -1.3 103.47 8.9 81.95 7.5
Running 12 Month 77.6 1.4 99.79 10.0 77.40 11.6
Total Current Month 71.0 -0.7 94.15 10.2 66.84 9.4
Year To Date 75.7 -0.9 105.38 10.0 79.82 9.1
Running 12 Month 74.2 1.6 101.12 9.8 75.06 11.5
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Comp Analytics*Based on Smith Travel Research
Current Month - June 2018 vs June 2017
Occ % ADR RevPAR Percent Change from June 2017
2018 2017 2018 2017 2018 2017 Occ ADR RevPARRoom Rev
Room Avail
Room Sold
Alachua County, FL 67.7 71.8 91.28 93.89 61.79 67.38 -5.7 -2.8 -8.3 2.5 11.7 5.4
Flagler County, FL 66.4 64.1 151.26 150.79 100.43 96.69 3.5 0.3 3.9 3.9 0.0 3.5
Orange County, FL 86.3 81.2 136.23 123.48 117.56 100.20 6.3 10.3 17.3 19.7 2.0 8.5
Osceola County, FL 71.4 67.4 89.24 82.53 63.67 55.66 5.8 8.1 14.4 15.9 1.3 7.1
Polk County, FL 65.4 57.8 99.11 93.95 64.83 54.34 13.1 5.5 19.3 20.6 1.1 14.3
Volusia County, FL 73.6 68.6 116.40 117.25 85.68 80.47 7.3 -0.7 6.5 11.5 4.7 12.3
Seminole County, FL 75.2 73.5 96.60 89.25 72.61 65.57 2.3 8.2 10.7 13.5 2.5 4.9
Current Month - July 2018 vs July 2017
Occ % ADR RevPAR Percent Change from July 2017
2018 2017 2018 2017 2018 2017 Occ ADR RevPARRoom Rev
Room Avail
Room Sold
Alachua County, FL 64.0 64.5 87.98 89.49 56.32 57.72 -0.8 -1.7 -2.4 9.0 11.7 10.9
Flagler County, FL 70.2 69.4 159.96 156.18 112.36 108.38 1.2 2.4 3.7 3.7 0.0 1.2
Orange County, FL 83.5 83.6 121.45 117.76 101.37 98.47 -0.2 3.1 2.9 5.6 2.5 2.4
Osceola County, FL 72.2 71.2 85.10 81.33 61.45 57.90 1.4 4.6 6.1 7.1 0.9 2.4
Polk County, FL 60.8 60.5 94.75 92.34 57.63 55.86 0.5 2.6 3.2 4.3 1.1 1.6
Volusia County, FL 78.0 77.0 131.64 126.54 102.67 97.50 1.2 4.0 5.3 11.0 5.4 6.7
Seminole County, FL 71.0 71.5 94.15 85.41 66.84 61.09 -0.7 10.2 9.4 12.2 2.5 1.8
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Fiscal Year BreakdownSports Complex Actuals
Fiscal Year # of Events Teams Visitors Room Nights Eco Impact
‘15/’16 27 1,523 74,458 6,437 $13,174,148
‘16/’17 55 3,493 132,021 11,570 $18,900,000
Total 82 5,016 206,479 18,007 $32,074,148
FY ‘17/’18 Projections
Location # of Events Teams Visitors Room Nights Eco Impact
Sports Complex 59 3,734 148,385 15,000 $21,579,360
All Other Venues 40 1,694 57,996 12,000 $14,170,762
Total 99 5,428 206,381 27,000 $35,750,122
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Sports Tourism – Sports ComplexSports Complex FY ‘17/’18 Actuals
Month # of Events Room Nights Eco Impact
October 4 1,798 $3,642,518
November 6 961 $1,544,956
December 5 1,847 $1,037,216
January 3 2,578 $2,119,522
February 5 586 $859,629
March 4 712 $1,099,459
April 4 540 $1,185,799
May 8 1,330 $1,343,229
June 7 3,343 $4,255,265
July 7 3,377 $3,777,100
Total 53 17,072 $20,864,693
Monthly Projections
Month # of Events
RoomNights
Eco Impact
August 4 550 $733,000
September 4 600 $956,094
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Sports Tourism – All other VenuesAll Other Venues FY ‘17/’18 Actuals
Month # of Events Room Nights Eco Impact
October 5 2,702 $4,466,467
November 1 455 $559,694
December 5 4,196 $3,068,071
January 1 2,516 $2,117,183
February 5 1,605 $4,203,964
March 3 1,548 $1,144,919
April 5 825 $1,014,810
May 3 758 $702,263
June 4 1,093 $954,461
July 1 0 $61,824
Total 32 15,698 $18,293,656
Monthly Projections
Month # of Events
RoomNights
Eco Impact
August 0 0 $0
September 7 850 $710,168
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FY ‘17/’18 Events (by Sport)Sports Complex
Baseball (48) Softball (6) Field Hockey (1) Football (1) Soccer (3)
All Other Venues
Baseball (2) Softball (29) Tennis (7) Soccer (2)
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Upcoming Events
EventsOrganization Event Date Location Teams Visitors Room
Nights Eco Impact
USSSA Fastpitch Central Florida Elite Championship September 8-9, 2018 BOOMBAH Soldiers Creek 45 1,330 220 $200,000
Prospect Wire Fall Classic September 14-16, 2018 BOOMBAH Sports Complex 45 2,115 250 $341,260
Perfect Game Youth Seminole Season Opener September 22-23, 2018 BOOMBAH Sports Complex 40 1,880 300 $177,931
Orlando City Orlando City Cup October 6-7, 2018 BOOMBAH Sports Complex 100 3,000 700 $1,013,009
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# of Events LocationTotal Funding Approved Plan
Total Paid-Out YTD Room Night Plan Total Room Nights YTD
FY 16/17 56 All Venues $297,749.49 $ 177,047.56 22,597 20,210FY17/18 42 All Venues $341,894.76 $ 258,915.45 22,824 27889TOTAL 98 All Venues $639,644.25 $ 435,963.01 45,421 48,099
Event Name Dates Location Total Funding Approved
Total Funding Paid-Out
Room Night Guarantee Room Night Final
Perfect Game Youth Florida Seminole
Invitational October 14-15
Seminole County Sports Complex
$ 1,500.00 $ 228.15 100 39
USA Softball October 14-15Soldiers Creek Park and
Seminole Softball Complex $ 1,875.00 $ 2,500.00 125 275
Florida Classic Softball Tournament
October 20-22 Soldiers Creek Park $ 12,102.64 $ 5,302.44 807 668
Diamond 9 Sun Classic Fall Event
October 27-29Boombah Sports Complex
& Soldiers Creek Park & Softball Complex
$ 20,000.00 $ 11,456.27 1333 1100
Proswings Power 5o Invitational Softball
Tournament November 3-5, 2017
Seminole County Softball Complex and Soldiers
Creek $ 6,750.00 $ 6,305.13 450 455
Central Florida Youth Soccer ECNL Regular
Season Games
Multiple Weekends October2017 -April,
2018Central Winds Park $ 7,560.00 $ 6,000.00 504 1142
Central Florida Youth Football Regional Championships
November 17-19, 2017Seminole County Sports
Complex $ 2,200.00 $ 2,621.00 150 698
Nations Baseball Winter Bat Freeze
December 2-3 Boombah Sports Complex $ 1,500.00 $ - 125 0
2017 Tottenham Hotspur Soccer Event
December 9-10, 2017 Boombah Sports Complex $ 2,542.40 $ 2,542.40 170 257
USSSA Winter Softball Championships
December 9-10, 2017 Softball Complex, Soldiers Creek, Red Bug, Merill Park
$ 6,000.00 $ 7,200.00 400 524
Suncoast Fall All-Stars December 16-17, 2017 Boombah Sports Complex $ 5,625.00 $ 3,877.02 375 456
Baseball Youth All-American Games
December 27-30, 2017 Boombah Sports Complex $ 13,500.00 $ 10,668.39 900 942
ECNL BoysDecember 31 - January
2, 2018Seminole Soccer
Complex/Sylvan Lake $ 7,978.72 $ 7,698.72 532 2,188
ECNL Girls January 6-8,2018Seminole Soccer
Complex/Sylvan Lake $ 8,780.00 $ 6,436.22 585 2,516
NFHCA Winter Escape Field Hockey
January 12-14, 2018 Boombah Sports Complex $ 15,000.00 $ 14,466.30 1,000 2,377
Florida Half Century Senior Softball
February 3-4, 2018 Boombah Sports Complex $ 3,750.00 $ 3,685.54 250 378
Perfect Game Frozen Ropes Classic
February 10-11, 2018 Boombah Sports Complex $ 1,500.00 $ 1,800.00 100 140
Spring Break Sports Spring Break Tennis
February 15-March 31, 2018
Sanlando/Red Bug/Sylvan Lake
$ 13,875.00 $ 13,605.00 925 907
Perfect Game Winter Classic
February 24-25, 2018 Boombah Sports Complex $ 1,500.00 $ 1,500.00 100 68
Boombah/ A Game March Mayham NIT Baseball
Tournament March 10-11, 2018 Boombah Sports Complex $ 3,000.00 $ 3,000.00 200 172
Florida League Highschool Baseball Invitational
March 12-March 30, 2018
Boombah Sports Complex, Sanford Stadium, Seminole
High School $ 18,000.00 $ 17,624.04 1,200 1459
Florida Half Century Senior Softball Tournament
March 17-18, 2018 Boombah Sports Complex $ 3,700.00 $ 4,068.74 247 352
Perfect Game Youth Florida Elite Invitaitonal
March 24-25, 2018 Boombah Sports Complex $ 1,500.00 $ 1,800.00 100 188
Perfect Game Youth Florida CFL Super25
QualifierApril 7-8, 2018 Boombah Sports Complex $ 2,625.00 $ 2,670.00 175 178
A-Game East Coast State Championship
April 14-15, 2018 Boombah Sports Complex $ 3,000.00 $ 3,435.00 200 229
Nations Baseball Florida State Championship
April 20-22, 2018 Boombah Sports Complex $ 2,625.00 $ - 175 0
UAA Men's and Women's Tennis Championship
April 25-30, 2018 Sanlando Park $ 5,220.00 $ 5,500.00 348 375
Prospect Wire NextGen Championships
April 27-29, 2018 Boombah Sports Complex $ 3,750.00 $ 1,057.35 250 133
FHSAA Highschool State Tennis Championships
April 30- May 4, 2018Sanlando Park, Red Bug,
Sylvan Lake Park $ 7,075.00 $ 6,738.55 472 450
TDC Funded Events - Funding Analysis FY1718 Updated 9/1/2018
Seminole County - All Venues
22
Junior College State Softball Championships
May 3-6, 2018 Soldiers Creek Park $ 4,395.00 $ 4,401.59 293 388
Perfect Game Florida State Championship Weeks 1 &2
May 6-7 & 13-14, 2018 Boombah Sports Complex $ 4,875.00 $ 4,950.00 325 330
Champions Cup May 19-20 Boombah Sports Complex, Sylvan Lake Park, Moore
Station Road $ 5,148.00 $ 5,026.48 344 423
USSSA Elite Select Softball Tournament
May 19-20 Soldiers Creek Park $ 3,150.00 $ 2,125.00 210 210
Atlantic Coast Baseball Cap Classic
May 26-28, 2018 BOOMBAH Sports Complex $ 3,000.00 $ 3,600.00 200 262
A-Game BOOMBAH Summer Series 1
June 2-3, 2018 BOOMBAH Sports Complex $ 3,600.00 $ 3,315.00 240 221
Prospect Wire Southeast Championship
June 8-13, 2018 BOOMBAH Sports Complex $ 16,500.00 $ 15,001.05 1,100 1232
Perfect Game Tucci Wood Bat Challenge
June 14-18, 2018 BOOMBAH Sports Complex $ 13,500.00 $ 2,070.90 900 354
USA Softball East Coast National Qualifier
June 15-17, 2018Softball Complex and
Merrill Park $ 2,250.00 $ 2,700.00 150 274
USSSA State Softball Championship
June 23-24, 2018Softball Complex, Soldiers
Creek, Red Bug, and Merrill Park
$ 9,000.00 $ 8,809.67 600 609
Perfect Game Inc Super 10u-12u National
ChampionshipJune 25-29, 2018 BOOMBAH Sports Complex $ 11,250.00 $ 7,770.00 750 640
Athletx Youth Baseball Nationals
June 29-July 5, 2018 BOOMBAH Sports Complex $ 12,000.00 $ 12,615.00 800 841
Perfect Game Inc Super 25 13u/15u National
ChampionshipJuly 6-10, 2018 BOOMBAH Sports Complex $ 15,000.00 $ 9,758.97 1000 1419
Florida Half Century July 7-8, 2018Boombah Sports Complex/Softball
$ 3,453.00 $ 2,375.21 231 239
Suncoast/USSSA All-Star Games
July 13-15, 2018 BOOMBAH Sports Complex $ 4,500.00 $ 4,740.00 300 316
Perfect Game Inc Super 25 14u/7u National Championship
July 16-20, 2018 BOOMBAH Sports Complex $ 15,000.00 $ 8,887.32 1000 812
Florida Half Century July 21-22, 2018 Softball/Merrill/Red Bug $ 3,865.00 $ 3,383.00 258 371
Longwood Babe Ruth 13-15u Southeast Regional
ChampionshipJuly 24-29, 2018 Candyland Park $ 3,000.00 $ 3,600.00 200 282
Prospect Wire Florida State Championship
July 27-31, 2018 BOOMBAH Sports Complex $ 11,250.00 750
Perfect Game Fall Tryout August 18-19, 2018 BOOMBAH Sports Complex $1,875 125
USSSA Fastpitch Elite Select Tournament
September 8-9, 2018 Soldiers Creek/Softball $ 6,750.00 450
Perfect Game Youth Central Florida Kickoff
September 22-23, 2018 BOOMBAH Sports Complex $ 4,500.00 300
Total $ 341,894.76 $ 258,915.45 22824 27889
23
Seminole County TDC Meeting Central Florida Sports Commission Update – September 20, 2018
24
1
FY 2017-18 Recap
Seminole County TDC Meeting
DATE EVENT FINAL
TEAMS FINAL
ROOM NIGHTS FINAL
ECO IMPACT
December 1-3, 2017 Women’s College Cup Youth Showcase 76 1,335 $ 695,692
December 9-10, 2017 Tottenham Hotspur America Trophy 29 257 $ 155,755
December 31-January 2, 2018 Boys ECNL Florida 166 2,188 $ 1,950,449
January 3-4, 2018 ECNL Referee Development Program - 55 $ 5,301
January 6-8, 2018 ECNL Florida 176 2,516 $ 2,117,183
March 5-7, 2018 She Believes Cup - England Team Training 1 112 $ 18,240
April 30-May 4, 2018 FHSAA Tennis State Championships 64 450 $ 396,898
May 19-20, 2018 Champions Cup 66 423 $ 401,400
TOTAL 578 7,336 $ 5,740,918
The goal was to achieve a minimum of 7,000 room nights, and the CFSC generated 7,336 room nights totaling over $5.74 million in economic impact.
25
T h r e e - Y e a r C o m p a r i s o n
ECNL Florida
The CFSC’s contracts with ECNL runs through 2019-20.
15-16
GIRLS ECNL 16-17
GIRLS ECNL 17-18
BOYS & GIRLS ECNL
Total Teams 170 176 342
Total Room Nights 6,376 6,278 11,215
Room Nights in Seminole County 2,637 2,883 4,704
% of Room Nights in Seminole County 41% 46% 42%
Seminole County TDC Meeting
26
1
FY 2018-19 Forecast
DATE EVENT PROJECTED
TEAMS PROJECTED
ROOM NIGHTS
December 8-9, 2018 Southampton Cup Florida 29 257
December 2018 ECNL Referee Development Program - 55
December 29-31, 2018 Boys ECNL Florida 166 2,188
January 11-13, 2019 ECNL Florida 176 2,516
March 10-29,2019 HoganLax Florida Team Training 12 631
April 29-May 3, 2019 FHSAA Tennis State Championships 64 450
May 18-19, 2019 Champions Cup 66 423
May 20-25, 2019 NCAA DII Tennis Championships 32 1,029
TOTAL 545 7,549
The CFSC projects 7,549 room nights in FY 2018-19.
Hogan Lacrosse will be in Seminole County in 2019 after 4 years in Osceola and Lake County.
The NCAA DII Tennis Championships is secured in Seminole County for 2019 and 2022.
Seminole County TDC Meeting
27
UPCOMING REGIONAL CFSC EVENTS
Wo r l d C u p 2 0 2 6 S p e c i a l O l ymp i c s U SA G am e s 2 0 2 2
Seminole County TDC Meeting
28
CENTRAL FLORIDA ZOO & BOTANICAL GARDENSFINANCIAL AND OPERATING SUMMARY
Jun-18
29
Central Florida Zoo & Botanical GardensOperating Highlights
◊ June 2018 budget was a net loss of $ 42,930 and actual was a net profit of $ 23,790◊ June 2017 actual was a net loss of $ 23,070◊◊ As of 6-30-2018 the line of credit had been repaid in full◊ As of 6-30-2018 the winter reseve had a balance of $ 100,000◊
30
Central Florida Zoo & Botanical GardensUnaudited Balance Sheet Summary1
As of June 30, 2018
Current Year Assets:
Unrestricted cash 7,870$ General Reserve 75,000$ Winter Reserve 100,000$ Donor-restricted cash2 - Accts Receivable 5,200 Net fixed assets 8,975,060 Other assets 97,360
Total Assets 9,260,490$
Liabilities:Accounts payable 154,650$ Unearned membership revenue3 282,940 Debt 642,090 Other liabilities 113,440
Total liabilities 1,193,120$
Net assets 8,067,370$
1 Summary of the unaudited balance sheet as of the date indicated2 Use of the cash is restricted to that specified by the donor3 Membership dues received but recognized pro-rata over the year
31
Central Florida Zoo & Botanical GardensUnaudited Net Cash Flow Summary1
Year-to-Date for the twelve months ended June 30, 2018
Current Year-to-Date Actual Budget
Variance to Budget
Cash flows from operations 84,150$ (79,120)$ 163,270$ + New debt proceeds 90,000 - 90,000 + Proceeds from sale of assets - - - + Capital project public support 21,350 21,350 - + Capital project government support 100,000 - 100,000 - Debt principal and interest (214,000) (124,000) (90,000) - Capital expenditures Bear (95,810) (95,810) - - Capital expenditures (govt support) (70,000) - (70,000)$ +/- other cash flows - - -$
Net cash flow (84,310)$ (277,580)$ 193,270$
1 Summary of the unaudited year-to-date cash sources and uses
32
Central Florida Zoo & Botanical GardensUnaudited Net Operating Income Summary1
Year-to-Date for the twelve months ended June 30, 2018
Current Year-to-Date Actual Budget
Variance to Budget June 2018
Number of employees 60 full time 42 part time
Number of visiting guests:Annual passholders 78,750 All other guests 179,533
Total number of visiting guests 258,283
RevenuesAnnual passholders 515,040$ 530,000$ (14,960)$ 44,900$ Gate 2,332,030 2,392,500 (60,470) 230,040 Government support 225,000 225,000 - - Public support2 289,300 205,900 83,400 3,960 In-kind support - - - - Other revenues 744,030 821,400 (77,370) 71,300 Net event revenues 118,330 123,030 (4,700) -
Total revenues 4,223,730 4,297,830 (74,100) 350,200
Operating expensesPayroll 2,659,940 2,846,990 (187,050) 213,500 Animal care 196,280 174,360 21,920 18,880 Facilities repair and maintenance 150,600 158,400 (7,800) 16,830 Other operating expenses 1,132,760 1,197,200 (64,440) 77,200
Total operating expenses 4,139,580 4,376,950 (237,370) 326,410
Net operating income 84,150$ (79,120)$ 163,270$ 23,790$
Year to Date Expenses OCIC $232,490 Note: these expenses are included in the above numbers
1 Summary of the unaudited year-to-date operating revenues and operating expenses2 Donations not tied to a capital project
33
2017 - 2018 Attendance demographic breakdown:
Jun-18 YTDSeminole 10518 95291Volusia 5022 44928Orange 4147 41720Lake 1054 10062Brevard 203 2216Flagler 123 1073Osceola 578 3999
Other Florida Counties 2338 38098
Out of State 2534 19782
Canada 26 498France 0 8Germany 9 62Great Britain 13 112Other Countries 47 434
TOTAL June 2018 26612 258283
TOTAL June 2017 25236 268597
Difference 1376 -10314
Hotels 28 259
The year to date difference is due to hurricane and colder weather than usualMay was lower than ususal due to rain
34
35
2
•••
36
37
GOAL Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec TOTAL
4 15
28 55
5
Fiscal Year Oct 1, 2017-Sept 30, 2018
38
11,520,668
39
8,499,199
0.21%
17,592
69,646
1.73
00:49
78.06%
40
7
August 2018
YTD
41
842
943
10
4.37%
44
1145
1246
1347
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62