tourist development council · budget update: • the county budget process began in february at...

Tourist Development CouncilCounty Services Building

September 20, 2018

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Table of Contents Agenda……………………………………………………………………………………………………………………………………………..……3

July 2018 Minutes… ............................................................................................................................. .4

Financial Report

Budget Dashboard Update……………………..…………………………………………………………………………………...11

FY 2017/18 Tourism Development Tax Collections – July 2018 …….……….………….…………………………12

Staff Reports Tourism Update……………………………………………………………………………………………………………...13

Sports Tourism Bi-Monthly Update………………………………………………………………………………………………17

CFSC TDC Funded Events Update…………………………………………………………………………………………………22

CFSC Report ………………………………………………………………………………………………………………………………..24

Grant Reports

Central Florida Zoo & Botanical Gardens Reports ............................................................................ 29

Contract Reports

Paradise Summary Report ............................................................................................................... 35

Evok Summary Report…………………………………………………………………………………………………………………48

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* These items need formal action by the TDC.

PERSONS WITH DISABILITIES NEEDING ASSISTANCE TO PARTICIPATE IN ANY OF THESE PROCEEDINGS SHOULD CONTACT THE HUMAN RESOURCES DEPARTMENT, ADA COORDINATOR 48 HOURS IN ADVANCE OF THE MEETING AT 407-665-7941. PURSUANT TO FLORIDA LAW, THE PUBLIC HAS THE RIGHT TO BE HEARD ON ALL PROPOSITIONS. PUBLIC COMMENT TIME ON PROPOSITIONS SHALL BE THREE (3) MINUTES FOR INDIVIDUALS AND SIX (6) MINUTES FOR GROUP REPRESENTATIVES. PROPER DECORUM WILL BE OBSERVED.

Tourist Development Council

Meeting Agenda September 20, 2018

Seminole County Board of County Commissioners, Room 3024

I. Call to Order, Pledge of Allegiance Chairman Bruce Skwarlo

II. Welcome and Introductions

III. Approval of July, 2018 Minutes*

IV. Central Florida Zoo Update Dino Ferri

V. Sports Tourism Update Danny Trosset

1. Central Florida Sports Commission 2017/18 Recap Jason Siegel

VI. Orlando North Tourism Updates Tricia Johnson

1. Annual Tourism Luncheon

2. FY2018/19 budget final approval at 9/25 Public Hearing

3. Zoo 2019 grant request October BCC meeting

4. Tourism Position Update

5. TDC Seats 2019

6. Leisure Update

VII. Marketing and Advertising Updates

1. Paradise – Marketing & PR

2. Evok – Social Media

VIII. Old Business Bruce Skwarlo

IX. New Business

X. Adjourn

SAVE THE DATE:

Annual Tourism Luncheon

11:30AM – 1:30PM

Wednesday, December 12, 2018

The Westin, Lake Mary

NEXT MEETING:

Thursday November 15, 2018

3pm, County Services Building Room 3024

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Tourist Development Council Meeting July 19, 2018 CSB, Room 3024 Meeting called to order by Chairman Skwarlo at 3:02 pm IN ATTENDANCE: Bruce Skwarlo, George Speake, Frank Cirrincione, Brenda Urias, Mary Sue Weinaug, Gary Brender NOT PRESENT: Mayor Triplett, Commissioner Henley, Don Dougherty A quorum was present Invocation Pledge of Allegiance Introductions APPROVAL OF MAY, 2018 MINUTES - With Revisions Revisions as follows:

• Page 5 of booklet, within discussion of Zoo grant-typo in paragraph 3: should be above not about • Page 6 of booklet-paragraph 3: Commissioner Brender Believes funding should NOT come down

to heads-in-beds • Page 6 of booklet-paragraph 4: a portion of the $141,000 will go towards new Zoo rack

brochures(not the entire $141,000) • Page 6 of booklet-paragraph 7: Zoo marketing is total request of $141,000 NOT a combined of

$141,00 plus $131,000 Motion: Gary Brender Second: George Speake Vote: Unanimous PARADISE PRESENTATION: Kristen Murphy and Danielle Ackerman

• Introduction of new Paradise team member, Danielle Ackerman • Spring/Summer campaign launched and will run through July, 2018 • Paradise will provide breakdown of campaign numbers and analytics at the Sept. meeting • Current projects include:

o Connect Sports Conference assets

o NASC e-blast

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o Telemundo World Cup

o Content video shoot and production

o AviGator mock-ups in conceptual stage

o New brand campaign concepts in review process by tourism staff

o Sports tool kits George Speake updated the TDC that Michael Caires (marketing) is leaving the airport. PR: Danielle Ackerman

• Five press releases sent May - June • Final PR numbers for campaign will be presented at September TDC meeting • Goal of 7 million impressions; currently at 6.5 million • Goal of 7,000 “clicks,” currently at nearly 13,000 clicks

Paradise is shooting video content throughout the County. Fifteen videos will be created, three-four are completed. They will roll out in the next few months; Paradise will work with staff and Evok on roll out. Will present some videos at the next TDC meeting. EVOK PRESENTATION: Holly Fuller and Brian Wilder

• Highlights from April and May social media for both sports and leisure: o 95% of visitors came through Facebook o “Things to Do” and “Nature/Outdoor” posts were most popular o More than 4,000 engagements; we know people are engaging in the County o Experienced major increases across all social media channels, particularly the “Play

Orlando North” sites o Continuing to focus on growth over all social accounts o Social media spikes occur during events, which demonstrates followers are engaged

when an event or a “live” opportunity is posted. Question: Is messaging for Play Orlando North just sports? Answer: It is sports plus the things you can do in the area when you host an event. Question: Do you utilize the cities in your social media, like @Sanford, @LakeMary? Answer: Yes, all the time. Question: What about demographics for each outlet? Answer: Will provide that data at the next TDC meeting. ZOO PRESENTATION: Dino Ferri

• The zoo has two new revenue generation opportunities: 1) Annual Pass Promotion 2) Greyline Bus tours: Tickets can be purchased to ride the bus to the zoo (group/individuals)

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• Sunset at the Zoo ongoing; every third Thursday 5pm - 8:30pm/$5 ticket and beer, wine, food is available for purchase

• Leopard exhibit should be open within the next few months • A Wild Affair is the Zoo’s largest fundraiser • Continuing the Sunset at the Zoo Events. Held every 3rd Thursday with a $5 entrance fee. There

is beer, wine, food available for purchase. Runs from 5 until 830(check audio) • Will get the leopard exhibit back within the next couple of months • Major fundraiser: “A Wild Affair” will be at the Westin this August; the Drifters will be the main

performance Brenda Urias led a discussion related to the possibility of TDC members purchasing individual ticket for a “TDC” table. Attorney Paul Chipok said that as long as that TDC members are not representing the TDC, but rather are attending as individuals at a social event, this should be fine SPORTS TOURISM: Danny Trosset

• SPORTS COMPLEX: YTD number October 2017 - May 2018: 39 events, 10,352 room nights, $12.8 million economic impact. Still analyzing June and July 2018 to actualize numbers. Should have those at the next TDC meeting. Weather created some challenges in June/July which numbers will reflect.

• ALL OTHER VENUES: 27 events, 14,605 room nights, $17.2 million economic impact. (Sanlando Park, Sylvan Park, Seminole Soccer, Red Bug Park, Soldiers Creek)

MAY:

• Junior College State Softball Championship: 388 rooms

• Softball Factory National Showcase: 315 rooms

• USSSA fast pitch: 210 rooms June:

• USSSA fast pitch Summer State Championship 81 teams and 600+ rooms

• Atlantic Coast Cup Classic: 262 rooms

• PG Youth Florida State Championship: 187 rooms

• Prospect Wire had 96 teams and 1200 rooms resulting in a $2 million economic impact

• Athletic Youth Baseball Nationals: 841 rooms, we anticipated a higher number. Several of the participating teams are from Puerto Rico and were unable to make the trip due to aftermath of Hurricane Irma

The lion’s share of the events at the Sports Complex are baseball and women’s fast pitch softball is the driver at Soldiers Creek. Event calendar is on the Play Orlando North website. Currently booked through June, 2019.

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Jordan secured a national soccer event, the Umoja games, in December, which should generate several hundred rooms. The event will take place the weekend prior to Christmas. Question: Can we get room night comparison and an event booking comparison for the current fiscal as compared to last fiscal year? October through June? Answer: yes Question: Didn’t we have issues with Prospect Wire? Answer: Yes, but they have proved to be a strong partner at the Sports Complex. Certain groups perform differently depending upon the event and the date. We have to find that mix that works. TOURISM UPDATE: Tricia Johnson Gui Cunha will be leaving the tourism team, he has accepted a position as Regional Director for Florida Restaurant and Lodging Association. BUDGET UPDATE:

• The County budget process began in February at the staff level. The County Manager held a staff work session in June to review budgets with directors/managers as a group. The BCC will review proposed 2018/19 budgets over two work sessions in August. The final County budget will be approved at two public hearings in September.

• The TDC is statutorily required to review and approve the proposed tourism budget prior to review by the BCC. The 2018/19 budget will be presented to the TDC for review and potential approval today. Tricia will highlight notable increases/decreases in the budget.

• With respect to the Zoo grant, the TDC recommended amount of $355k will not go before the BCC for potential approval until October. The overall 2018/19 needs to be approved prior to approval of 2018/19 grants/contracts/etc.

Question: Why does the TDC see the zoo budget/grant so far in advance of actual budget approval by the Board? Answer: In order for the amount recommended by the TDC to be included in the 2018/19 proposed tourism budget, the zoo grant for the upcoming FY needs to be presented well in advance of the upcoming FY. The recommended TDC amount needs to be included in the staff-proposed budget prior to the June County Manager staff work sessions. Thus the timing of the May presentation.

• With respect to the visitor marketing profile (previously executed by Walter Klages/RDS), this is currently executed every three years. A RFP will go out (in the upcoming fiscal year and once the tourism position is filled).

Question: Can the TDC review the survey? Answer: An ad-hoc group, which will include representatives from the TDC and the airport most-certainly, will support the writing of the questions in coordination with the consultant that is selected.

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• Marketing has a proposed “special projects” line for both sports and leisure. Each marketing group will have $25,000. So, both Paradise and Evok will receive $25,000. The money designated for Evok will go towards media buys, the money designated for Paradise could be used for a number of projects. If we do not use this additional money from special projects, it will go back into the tourism reserves.

• The Tax Collector’s fee is an annual allocation that goes towards the fee charged by the Tax

Collector for the collection of TDT dollars. It is increasing this year because TDT collections have increased.

Question: Is this fee new? Answer: It is new to the budget process for the TDC, but has always been a part of our budget. Tricia has included it due to the significant increase. The actuals for 2016/17 are not correct, this portion of the spreadsheet does not auto-populate.

• Tourism has budgeted for three paid internships for FY2017/18. The UCF Rosen School of Hospitality requires that all students be paid for internships. Interns are paid $10/hour for 20 hours a week. They do not receive credit for their internships if they are unpaid. Intern responsibilities include the annual visitor’s guide “scrub,” along with content collection for blogs, website, social.

Question: Is Seminole State starting a tourism program? Answer: They are in the development stages of creating a hospitality program.

• The Tourism Administration budget includes leisure, meetings, and overall administration. Sports has a separate budget. The sports budget has not increased except for travel/training/registrations, as two new team members have been added to the team.

• Incentives and marketing are the largest portion of the sports budget • Internal charges are not included in this budget as staff cannot control these charges – cell

phones, computers, WIFI, etc. Question: What is the incentive cost for qualifying teams-the $96,000? Answer: ECNL tournament incentives are budgeted separately. This year they are included in a new line, however this incentive has been a part of our budget for the past three years.

Question: Do we anticipate changes to the CFSC contract? Answer: No expected changes Question: So an overall difference to the bottom line of $101,000? Answer: Overall, yes.

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Question: How is the increase in tax collections relevant to the budget? Answer: We anticipate collecting $5.8M in TDT next year, versus $5.2M last fiscal. We don’t base our budget on the percentage of increase of tax collections or dollar increase, that’s simply more that we put into reserves. However, if collections were to decrease, we would have to adjust the budget accordingly. Question: How long is the debt service contract? Answer: 30 years Motion to accept budget: George Speak Second: Frank Cirrincione Vote: Unanimous Tricia discussed that staff is meeting with Paradise to discuss an annual (FY2018/19) marketing plan. We had hoped to have a five-year plan completed, but in the absence of a current Visitor Profile Study, staff does not believe it is in our best interest to execute a five-year plan at this time. It is difficult to construct a long-term plan without more-recent visitor statistics – we need to know “who we are” in order to establish a realistic plan. Additionally, since the Tourism Manager position is vacant, Tricia would prefer to have that position filled prior to launching the visitor study. By the next TDC meeting, Tricia hopes to have additional details related to when the tourism position will be filled. Tricia recommends considering executing the visitor study more-often, potentially every-other-year or annually in order to have relevant visitor feedback. Gui Cunha

• Horizon Magazine ad buy includes a five second video shown in Time’s Square during July 4th weekend

• Telemundo World Cup partnership includes ad buys during specific games and website visibility • Raw Travel episode will film July 26-19 and will air in more than 107 million homes throughout

the world as well as a few airlines • Where Orlando hotel publication has been renewed; a new cover photo will be utilized

Hotel Occupancy:

• Hotel Occupancy was down 4.6% in April, but the ADR increased (10%) and RevPar was up 5% • In May, Occupancy was down 5.7%, ADR up 7% and RevPar up .9% • Weekday v. Weekend: April

• Weekdays 72.6% occupancy, ADR $105.31, RevPar $76.41 • Weekend 79.8% occupancy, ADR $103.12, RevPar $82.32

Weekday v. Weekend: May • Weekdays 68.1% occupancy, ADR $98.73, RevPar $67.26 • Weekends 71.5% occupancy, ADR $94.86, RevPar $67.84

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New hotels in an area can result in lower-occupancy but the rooms sold will increase. Rental supply has increased but the supply number is small and has held-steady throughout the year.

OLD BUSINESS: None

NEW BUSINESS: • Tom Tomerlin from City of Lake Mary shared that Top Golf is coming to Lake Mary, which will

result in a significate economic impact to the area and benefit our visitors• A new Florida Hospital ER is up and running on Rinehart Rd. in Lake Mary• Siemens Orlando Health Emergency Room and a doctor’s medical office campus will be

developed adjacent to the hospital• Bruce received an email from Will Henao that had a link to historic Downtown Sanford. Bruce

had mentioned to Will at one point that the web presence for Downtown Sanford was lacking.Will sent Bruce an email with a link that greatly enhanced and improved and showcased therestaurants, breweries, and Sanford.

• Gui mentioned that Will works for Robert Rose at Raw Travel and has worked on a‘MyHeathrow’ link. Suggested that staff will try working with Will to get a ‘Where to Stay’ linkestablished.

Meeting adjourned at 4:36

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Sports Complex Debt Service

11%

7%

15%

13%

9%

45%

Orlando North Seminole County TourismBudget Dashboard

Personnel

Central Florida Zoo Grant

Marketing Contracts

Sports

Leisure/Meetings/Admin

Sports Complex Debt Service

Description FY2017/18 Budget YTD Expenditures Available Balance Personnel $480,279 $397,278 $83,001 Central Florida Zoo Grant $325,000 $325,000 $0 Marketing Contracts $650,000 $505,311 $144,689 Sports $551,061 $481,478 $69,583 Leisure/Meetings/Admin $375,899 $333,793 $42,106 Total Budget $2,382,239 $2,042,860 $339,379

Description 2017/18 Budget YTD Payments Available Balance Sports Complex Debt Service $1,940,000 $813,208.33 1,126,791.67

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MonthlyCollections

Total

Collections

Total

Collections

Total

Collections

Total

Collections

Total

Collections

Original

3 Cents2 Cents

Total

Collections

October 264,678 304,877 345,553 300,862 428,948 253,003 168,668 421,671 (7,277) -1.7%

November 267,020 299,750 326,885 393,635 436,732 314,857 209,905 524,762 88,030 20.2%

December 272,505 318,536 369,173 392,605 396,424 283,353 188,902 472,255 75,831 19.1%

January 300,358 360,507 408,691 433,835 456,915 340,634 227,090 567,724 110,809 24.3%

February 375,143 429,247 483,661 516,610 497,136 334,856 223,237 558,093 60,957 12.3%

March 404,123 462,593 509,149 552,988 572,832 375,163 250,109 625,272 52,440 9.2%

April 318,792 364,161 404,355 407,783 461,492 298,312 198,875 497,187 35,695 7.7%

May 302,357 320,090 401,954 395,282 432,965 264,524 176,349 440,873 7,908 1.8%

June 310,442 325,397 382,227 395,373 399,489 280,593 187,062 467,655 68,166 17.1%

July 311,808 316,960 375,695 370,960 383,585 262,822 175,215 438,037 54,452 14.2%

August 264,599 300,955 324,474 339,798 333,761

September 265,212 271,010 313,288 343,950 475,615

Total 3,657,037 4,074,084 4,645,106 4,843,681 5,275,894 3,008,117 2,005,412 5,013,529 547,011 12.3%6.67% 11.40% 14.02% 4.27% 8.92% Budgeted Revenue

% Chg from % Chg from % Chg from % Chg from % Chg from 3,276,000 2,184,000 5,460,000 Prior Year Prior Year Prior Year Prior Year Prior Year

3,480,000 2,320,000 5,800,000 % Change From PY 9.9%

Revenue Per Penny 731,407 814,817 929,021.24 968,736.20 1,055,178.80 1,160,000

FY 2017/18FY 2013/14

Seminole County, FloridaTOURIST DEVELOPMENT TAX

Estimated Revenue

FY 2014/15 FY 2016/17FY 2015/16

Month Over Month/YTD Over YTD

Change In Collection

FY 2012/13 FY 17/18 vs FY 16/17

Fiscal Year 2017/18 Revenue Report

CURRENT FISCAL YEAR COMPARISONHISTORY

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

$500,000

$550,000

$600,000

$650,000

$700,000

October November December January February March April May June July August September

FY 17/18 Revenue

FY 16/17 Revenue

FY 15/16 Revenue

FY 14/15 Revenue

FY 13/14 Revenue

FY 12/13 Revenue

Tourist Development Tax Monthly Trend

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Occupancy Analytics*Based on Smith Travel Research

Year Month Occupancy ADR RevPAR

2018 June 75.2% $96.60 $72.61

2017 June 73.5% $89.25 $65.57

% Variance 2.3% 8.2% 10.7%

Year Month Occupancy ADR RevPAR

2018 July 71.0% $94.15 $66.84

2017 July 71.5% $85.41 $61.09

% Variance 0.7% 10.2% 9.4%

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Weekday/Weekend Analytics*Based on Smith Travel Research

June Weekday/Weekend Occupancy (%) ADR RevPARWeekday Current Month 75.1 2.6 99.02 9.5 74.39 12.4

(Sun-Thu) Year To Date 75.3 -0.3 108.02 10.6 81.32 9.9

Running 12 Month 72.8 1.9 101.01 9.1 73.54 11.1

Weekend Current Month 75.3 1.6 91.77 6.0 69.07 7.7

(Fri-Sat) Year To Date 79.7 -1.5 105.14 8.5 83.84 6.9

Running 12 Month 77.4 1.8 99.04 9.4 76.67 11.4

Total Current Month 75.2 2.3 96.60 8.2 72.61 10.7

Year To Date 76.6 -0.9 107.16 10.0 82.04 9.0

Running 12 Month 74.1 1.8 100.42 9.2 74.44 11.2

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Weekday/Weekend Analytics*Based on Smith Travel Research

July Weekday/Weekend Occupancy (%) ADR RevPARWeekday Current Month 69.3 -0.5 94.99 10.2 65.84 9.7

(Sun-Thu) Year To Date 74.4 -0.7 106.16 10.5 78.98 9.8

Running 12 Month 72.9 1.6 101.69 9.7 74.13 11.5

Weekend Current Month 75.8 -0.3 91.96 9.8 69.73 9.5

(Fri-Sat) Year To Date 79.2 -1.3 103.47 8.9 81.95 7.5

Running 12 Month 77.6 1.4 99.79 10.0 77.40 11.6

Total Current Month 71.0 -0.7 94.15 10.2 66.84 9.4

Year To Date 75.7 -0.9 105.38 10.0 79.82 9.1

Running 12 Month 74.2 1.6 101.12 9.8 75.06 11.5

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Comp Analytics*Based on Smith Travel Research

Current Month - June 2018 vs June 2017

Occ % ADR RevPAR Percent Change from June 2017

2018 2017 2018 2017 2018 2017 Occ ADR RevPARRoom Rev

Room Avail

Room Sold

Alachua County, FL 67.7 71.8 91.28 93.89 61.79 67.38 -5.7 -2.8 -8.3 2.5 11.7 5.4

Flagler County, FL 66.4 64.1 151.26 150.79 100.43 96.69 3.5 0.3 3.9 3.9 0.0 3.5

Orange County, FL 86.3 81.2 136.23 123.48 117.56 100.20 6.3 10.3 17.3 19.7 2.0 8.5

Osceola County, FL 71.4 67.4 89.24 82.53 63.67 55.66 5.8 8.1 14.4 15.9 1.3 7.1

Polk County, FL 65.4 57.8 99.11 93.95 64.83 54.34 13.1 5.5 19.3 20.6 1.1 14.3

Volusia County, FL 73.6 68.6 116.40 117.25 85.68 80.47 7.3 -0.7 6.5 11.5 4.7 12.3

Seminole County, FL 75.2 73.5 96.60 89.25 72.61 65.57 2.3 8.2 10.7 13.5 2.5 4.9

Current Month - July 2018 vs July 2017

Occ % ADR RevPAR Percent Change from July 2017

2018 2017 2018 2017 2018 2017 Occ ADR RevPARRoom Rev

Room Avail

Room Sold

Alachua County, FL 64.0 64.5 87.98 89.49 56.32 57.72 -0.8 -1.7 -2.4 9.0 11.7 10.9

Flagler County, FL 70.2 69.4 159.96 156.18 112.36 108.38 1.2 2.4 3.7 3.7 0.0 1.2

Orange County, FL 83.5 83.6 121.45 117.76 101.37 98.47 -0.2 3.1 2.9 5.6 2.5 2.4

Osceola County, FL 72.2 71.2 85.10 81.33 61.45 57.90 1.4 4.6 6.1 7.1 0.9 2.4

Polk County, FL 60.8 60.5 94.75 92.34 57.63 55.86 0.5 2.6 3.2 4.3 1.1 1.6

Volusia County, FL 78.0 77.0 131.64 126.54 102.67 97.50 1.2 4.0 5.3 11.0 5.4 6.7

Seminole County, FL 71.0 71.5 94.15 85.41 66.84 61.09 -0.7 10.2 9.4 12.2 2.5 1.8

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Fiscal Year BreakdownSports Complex Actuals

Fiscal Year # of Events Teams Visitors Room Nights Eco Impact

‘15/’16 27 1,523 74,458 6,437 $13,174,148

‘16/’17 55 3,493 132,021 11,570 $18,900,000

Total 82 5,016 206,479 18,007 $32,074,148

FY ‘17/’18 Projections

Location # of Events Teams Visitors Room Nights Eco Impact

Sports Complex 59 3,734 148,385 15,000 $21,579,360

All Other Venues 40 1,694 57,996 12,000 $14,170,762

Total 99 5,428 206,381 27,000 $35,750,122

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Sports Tourism – Sports ComplexSports Complex FY ‘17/’18 Actuals

Month # of Events Room Nights Eco Impact

October 4 1,798 $3,642,518

November 6 961 $1,544,956

December 5 1,847 $1,037,216

January 3 2,578 $2,119,522

February 5 586 $859,629

March 4 712 $1,099,459

April 4 540 $1,185,799

May 8 1,330 $1,343,229

June 7 3,343 $4,255,265

July 7 3,377 $3,777,100

Total 53 17,072 $20,864,693

Monthly Projections

Month # of Events

RoomNights

Eco Impact

August 4 550 $733,000

September 4 600 $956,094

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Sports Tourism – All other VenuesAll Other Venues FY ‘17/’18 Actuals

Month # of Events Room Nights Eco Impact

October 5 2,702 $4,466,467

November 1 455 $559,694

December 5 4,196 $3,068,071

January 1 2,516 $2,117,183

February 5 1,605 $4,203,964

March 3 1,548 $1,144,919

April 5 825 $1,014,810

May 3 758 $702,263

June 4 1,093 $954,461

July 1 0 $61,824

Total 32 15,698 $18,293,656

Monthly Projections

Month # of Events

RoomNights

Eco Impact

August 0 0 $0

September 7 850 $710,168

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FY ‘17/’18 Events (by Sport)Sports Complex

Baseball (48) Softball (6) Field Hockey (1) Football (1) Soccer (3)

All Other Venues

Baseball (2) Softball (29) Tennis (7) Soccer (2)

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Upcoming Events

EventsOrganization Event Date Location Teams Visitors Room

Nights Eco Impact

USSSA Fastpitch Central Florida Elite Championship September 8-9, 2018 BOOMBAH Soldiers Creek 45 1,330 220 $200,000

Prospect Wire Fall Classic September 14-16, 2018 BOOMBAH Sports Complex 45 2,115 250 $341,260

Perfect Game Youth Seminole Season Opener September 22-23, 2018 BOOMBAH Sports Complex 40 1,880 300 $177,931

Orlando City Orlando City Cup October 6-7, 2018 BOOMBAH Sports Complex 100 3,000 700 $1,013,009

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# of Events LocationTotal Funding Approved Plan

Total Paid-Out YTD Room Night Plan Total Room Nights YTD

FY 16/17 56 All Venues $297,749.49 $ 177,047.56 22,597 20,210FY17/18 42 All Venues $341,894.76 $ 258,915.45 22,824 27889TOTAL 98 All Venues $639,644.25 $ 435,963.01 45,421 48,099

Event Name Dates Location Total Funding Approved

Total Funding Paid-Out

Room Night Guarantee Room Night Final

Perfect Game Youth Florida Seminole

Invitational October 14-15

Seminole County Sports Complex

$ 1,500.00 $ 228.15 100 39

USA Softball October 14-15Soldiers Creek Park and

Seminole Softball Complex $ 1,875.00 $ 2,500.00 125 275

Florida Classic Softball Tournament

October 20-22 Soldiers Creek Park $ 12,102.64 $ 5,302.44 807 668

Diamond 9 Sun Classic Fall Event

October 27-29Boombah Sports Complex

& Soldiers Creek Park & Softball Complex

$ 20,000.00 $ 11,456.27 1333 1100

Proswings Power 5o Invitational Softball

Tournament November 3-5, 2017

Seminole County Softball Complex and Soldiers

Creek $ 6,750.00 $ 6,305.13 450 455

Central Florida Youth Soccer ECNL Regular

Season Games

Multiple Weekends October2017 -April,

2018Central Winds Park $ 7,560.00 $ 6,000.00 504 1142

Central Florida Youth Football Regional Championships

November 17-19, 2017Seminole County Sports

Complex $ 2,200.00 $ 2,621.00 150 698

Nations Baseball Winter Bat Freeze

December 2-3 Boombah Sports Complex $ 1,500.00 $ - 125 0

2017 Tottenham Hotspur Soccer Event

December 9-10, 2017 Boombah Sports Complex $ 2,542.40 $ 2,542.40 170 257

USSSA Winter Softball Championships

December 9-10, 2017 Softball Complex, Soldiers Creek, Red Bug, Merill Park

$ 6,000.00 $ 7,200.00 400 524

Suncoast Fall All-Stars December 16-17, 2017 Boombah Sports Complex $ 5,625.00 $ 3,877.02 375 456

Baseball Youth All-American Games

December 27-30, 2017 Boombah Sports Complex $ 13,500.00 $ 10,668.39 900 942

ECNL BoysDecember 31 - January

2, 2018Seminole Soccer

Complex/Sylvan Lake $ 7,978.72 $ 7,698.72 532 2,188

ECNL Girls January 6-8,2018Seminole Soccer

Complex/Sylvan Lake $ 8,780.00 $ 6,436.22 585 2,516

NFHCA Winter Escape Field Hockey

January 12-14, 2018 Boombah Sports Complex $ 15,000.00 $ 14,466.30 1,000 2,377

Florida Half Century Senior Softball

February 3-4, 2018 Boombah Sports Complex $ 3,750.00 $ 3,685.54 250 378

Perfect Game Frozen Ropes Classic


Spring Break Sports Spring Break Tennis

February 15-March 31, 2018

Sanlando/Red Bug/Sylvan Lake

$ 13,875.00 $ 13,605.00 925 907

Perfect Game Winter Classic


Boombah/ A Game March Mayham NIT Baseball

Tournament March 10-11, 2018 Boombah Sports Complex $ 3,000.00 $ 3,000.00 200 172

Florida League Highschool Baseball Invitational

March 12-March 30, 2018

Boombah Sports Complex, Sanford Stadium, Seminole

High School $ 18,000.00 $ 17,624.04 1,200 1459

Florida Half Century Senior Softball Tournament

March 17-18, 2018 Boombah Sports Complex $ 3,700.00 $ 4,068.74 247 352

Perfect Game Youth Florida Elite Invitaitonal

March 24-25, 2018 Boombah Sports Complex $ 1,500.00 $ 1,800.00 100 188

Perfect Game Youth Florida CFL Super25

QualifierApril 7-8, 2018 Boombah Sports Complex $ 2,625.00 $ 2,670.00 175 178

A-Game East Coast State Championship

April 14-15, 2018 Boombah Sports Complex $ 3,000.00 $ 3,435.00 200 229

Nations Baseball Florida State Championship

April 20-22, 2018 Boombah Sports Complex $ 2,625.00 $ - 175 0

UAA Men's and Women's Tennis Championship

April 25-30, 2018 Sanlando Park $ 5,220.00 $ 5,500.00 348 375

Prospect Wire NextGen Championships

April 27-29, 2018 Boombah Sports Complex $ 3,750.00 $ 1,057.35 250 133

FHSAA Highschool State Tennis Championships

April 30- May 4, 2018Sanlando Park, Red Bug,

Sylvan Lake Park $ 7,075.00 $ 6,738.55 472 450

TDC Funded Events - Funding Analysis FY1718 Updated 9/1/2018

Seminole County - All Venues

22

Junior College State Softball Championships

May 3-6, 2018 Soldiers Creek Park $ 4,395.00 $ 4,401.59 293 388

Perfect Game Florida State Championship Weeks 1 &2

May 6-7 & 13-14, 2018 Boombah Sports Complex $ 4,875.00 $ 4,950.00 325 330

Champions Cup May 19-20 Boombah Sports Complex, Sylvan Lake Park, Moore

Station Road $ 5,148.00 $ 5,026.48 344 423

USSSA Elite Select Softball Tournament

May 19-20 Soldiers Creek Park $ 3,150.00 $ 2,125.00 210 210

Atlantic Coast Baseball Cap Classic

May 26-28, 2018 BOOMBAH Sports Complex $ 3,000.00 $ 3,600.00 200 262

A-Game BOOMBAH Summer Series 1

June 2-3, 2018 BOOMBAH Sports Complex $ 3,600.00 $ 3,315.00 240 221

Prospect Wire Southeast Championship

June 8-13, 2018 BOOMBAH Sports Complex $ 16,500.00 $ 15,001.05 1,100 1232

Perfect Game Tucci Wood Bat Challenge

June 14-18, 2018 BOOMBAH Sports Complex $ 13,500.00 $ 2,070.90 900 354

USA Softball East Coast National Qualifier

June 15-17, 2018Softball Complex and

Merrill Park $ 2,250.00 $ 2,700.00 150 274

USSSA State Softball Championship

June 23-24, 2018Softball Complex, Soldiers

Creek, Red Bug, and Merrill Park

$ 9,000.00 $ 8,809.67 600 609

Perfect Game Inc Super 10u-12u National

ChampionshipJune 25-29, 2018 BOOMBAH Sports Complex $ 11,250.00 $ 7,770.00 750 640

Athletx Youth Baseball Nationals

June 29-July 5, 2018 BOOMBAH Sports Complex $ 12,000.00 $ 12,615.00 800 841

Perfect Game Inc Super 25 13u/15u National

ChampionshipJuly 6-10, 2018 BOOMBAH Sports Complex $ 15,000.00 $ 9,758.97 1000 1419

Florida Half Century July 7-8, 2018Boombah Sports Complex/Softball

$ 3,453.00 $ 2,375.21 231 239

Suncoast/USSSA All-Star Games

July 13-15, 2018 BOOMBAH Sports Complex $ 4,500.00 $ 4,740.00 300 316

Perfect Game Inc Super 25 14u/7u National Championship

July 16-20, 2018 BOOMBAH Sports Complex $ 15,000.00 $ 8,887.32 1000 812

Florida Half Century July 21-22, 2018 Softball/Merrill/Red Bug $ 3,865.00 $ 3,383.00 258 371

Longwood Babe Ruth 13-15u Southeast Regional

ChampionshipJuly 24-29, 2018 Candyland Park $ 3,000.00 $ 3,600.00 200 282

Prospect Wire Florida State Championship

July 27-31, 2018 BOOMBAH Sports Complex $ 11,250.00 750

Perfect Game Fall Tryout August 18-19, 2018 BOOMBAH Sports Complex $1,875 125

USSSA Fastpitch Elite Select Tournament

September 8-9, 2018 Soldiers Creek/Softball $ 6,750.00 450

Perfect Game Youth Central Florida Kickoff

September 22-23, 2018 BOOMBAH Sports Complex $ 4,500.00 300

Total $ 341,894.76 $ 258,915.45 22824 27889

23

Seminole County TDC Meeting Central Florida Sports Commission Update – September 20, 2018

24

1

FY 2017-18 Recap

Seminole County TDC Meeting

DATE EVENT FINAL

TEAMS FINAL

ROOM NIGHTS FINAL

ECO IMPACT

December 1-3, 2017 Women’s College Cup Youth Showcase 76 1,335 $ 695,692

December 9-10, 2017 Tottenham Hotspur America Trophy 29 257 $ 155,755

December 31-January 2, 2018 Boys ECNL Florida 166 2,188 $ 1,950,449

January 3-4, 2018 ECNL Referee Development Program - 55 $ 5,301

January 6-8, 2018 ECNL Florida 176 2,516 $ 2,117,183

March 5-7, 2018 She Believes Cup - England Team Training 1 112 $ 18,240

April 30-May 4, 2018 FHSAA Tennis State Championships 64 450 $ 396,898

May 19-20, 2018 Champions Cup 66 423 $ 401,400

TOTAL 578 7,336 $ 5,740,918

The goal was to achieve a minimum of 7,000 room nights, and the CFSC generated 7,336 room nights totaling over $5.74 million in economic impact.

25

T h r e e - Y e a r C o m p a r i s o n

ECNL Florida

The CFSC’s contracts with ECNL runs through 2019-20.

15-16

GIRLS ECNL 16-17

GIRLS ECNL 17-18

BOYS & GIRLS ECNL

Total Teams 170 176 342

Total Room Nights 6,376 6,278 11,215

Room Nights in Seminole County 2,637 2,883 4,704

% of Room Nights in Seminole County 41% 46% 42%


26

1

FY 2018-19 Forecast

DATE EVENT PROJECTED

TEAMS PROJECTED

ROOM NIGHTS

December 8-9, 2018 Southampton Cup Florida 29 257

December 2018 ECNL Referee Development Program - 55

December 29-31, 2018 Boys ECNL Florida 166 2,188

January 11-13, 2019 ECNL Florida 176 2,516

March 10-29,2019 HoganLax Florida Team Training 12 631

April 29-May 3, 2019 FHSAA Tennis State Championships 64 450

May 18-19, 2019 Champions Cup 66 423

May 20-25, 2019 NCAA DII Tennis Championships 32 1,029

TOTAL 545 7,549

The CFSC projects 7,549 room nights in FY 2018-19.

Hogan Lacrosse will be in Seminole County in 2019 after 4 years in Osceola and Lake County.

The NCAA DII Tennis Championships is secured in Seminole County for 2019 and 2022.


27

UPCOMING REGIONAL CFSC EVENTS

Wo r l d C u p 2 0 2 6 S p e c i a l O l ymp i c s U SA G am e s 2 0 2 2


28

CENTRAL FLORIDA ZOO & BOTANICAL GARDENSFINANCIAL AND OPERATING SUMMARY

Jun-18

29

Central Florida Zoo & Botanical GardensOperating Highlights

◊ June 2018 budget was a net loss of $ 42,930 and actual was a net profit of $ 23,790◊ June 2017 actual was a net loss of $ 23,070◊◊ As of 6-30-2018 the line of credit had been repaid in full◊ As of 6-30-2018 the winter reseve had a balance of $ 100,000◊

30

Central Florida Zoo & Botanical GardensUnaudited Balance Sheet Summary1

As of June 30, 2018

Current Year Assets:

Unrestricted cash 7,870$ General Reserve 75,000$ Winter Reserve 100,000$ Donor-restricted cash2 - Accts Receivable 5,200 Net fixed assets 8,975,060 Other assets 97,360

Total Assets 9,260,490$

Liabilities:Accounts payable 154,650$ Unearned membership revenue3 282,940 Debt 642,090 Other liabilities 113,440

Total liabilities 1,193,120$

Net assets 8,067,370$

1 Summary of the unaudited balance sheet as of the date indicated2 Use of the cash is restricted to that specified by the donor3 Membership dues received but recognized pro-rata over the year

31

Central Florida Zoo & Botanical GardensUnaudited Net Cash Flow Summary1

Year-to-Date for the twelve months ended June 30, 2018

Current Year-to-Date Actual Budget

Variance to Budget

Cash flows from operations 84,150$ (79,120)$ 163,270$ + New debt proceeds 90,000 - 90,000 + Proceeds from sale of assets - - - + Capital project public support 21,350 21,350 - + Capital project government support 100,000 - 100,000 - Debt principal and interest (214,000) (124,000) (90,000) - Capital expenditures Bear (95,810) (95,810) - - Capital expenditures (govt support) (70,000) - (70,000)$ +/- other cash flows - - -$

Net cash flow (84,310)$ (277,580)$ 193,270$

1 Summary of the unaudited year-to-date cash sources and uses

32

Central Florida Zoo & Botanical GardensUnaudited Net Operating Income Summary1

Year-to-Date for the twelve months ended June 30, 2018

Current Year-to-Date Actual Budget

Variance to Budget June 2018

Number of employees 60 full time 42 part time

Number of visiting guests:Annual passholders 78,750 All other guests 179,533

Total number of visiting guests 258,283

RevenuesAnnual passholders 515,040$ 530,000$ (14,960)$ 44,900$ Gate 2,332,030 2,392,500 (60,470) 230,040 Government support 225,000 225,000 - - Public support2 289,300 205,900 83,400 3,960 In-kind support - - - - Other revenues 744,030 821,400 (77,370) 71,300 Net event revenues 118,330 123,030 (4,700) -

Total revenues 4,223,730 4,297,830 (74,100) 350,200

Operating expensesPayroll 2,659,940 2,846,990 (187,050) 213,500 Animal care 196,280 174,360 21,920 18,880 Facilities repair and maintenance 150,600 158,400 (7,800) 16,830 Other operating expenses 1,132,760 1,197,200 (64,440) 77,200

Total operating expenses 4,139,580 4,376,950 (237,370) 326,410

Net operating income 84,150$ (79,120)$ 163,270$ 23,790$

Year to Date Expenses OCIC $232,490 Note: these expenses are included in the above numbers

1 Summary of the unaudited year-to-date operating revenues and operating expenses2 Donations not tied to a capital project

33

2017 - 2018 Attendance demographic breakdown:

Jun-18 YTDSeminole 10518 95291Volusia 5022 44928Orange 4147 41720Lake 1054 10062Brevard 203 2216Flagler 123 1073Osceola 578 3999

Other Florida Counties 2338 38098

Out of State 2534 19782

Canada 26 498France 0 8Germany 9 62Great Britain 13 112Other Countries 47 434

TOTAL June 2018 26612 258283

TOTAL June 2017 25236 268597

Difference 1376 -10314

Hotels 28 259

The year to date difference is due to hurricane and colder weather than usualMay was lower than ususal due to rain

34

2

•••

36

GOAL Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec TOTAL

4 15

28 55

5

Fiscal Year Oct 1, 2017-Sept 30, 2018

38

11,520,668

39

8,499,199

0.21%

17,592

69,646

1.73

00:49

78.06%

40

7

August 2018

YTD

41

10

4.37%

44

tourist development council · budget update: • the county budget process began in february at...

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