Download - Trending keywords reduce CPF by 50%
© 2012 TBG Digital
Trending keywordsreduce CPF by 50%
© 2012 TBG Digital
What’s the story?
© 2012 TBG Digital
Ford Germany wanted to create an engagingexperience that would build awareness
of the new Ford Fiesta’s features and helprecruit new fans to their Facebook Page
© 2012 TBG Digital
What did we do?
© 2012 TBG Digital
Four different photo ‘challenges’ were connected to new technology features in the Ford Fiesta
Entrants were asked to take inspirational photos with Instagram and share them
using #fiestagram to be in witha chance of winning prizes
© 2012 TBG Digital
TBG Digital recruited fans to the promotional Facebook app where the user ‘Liked’ the Ford Fiesta page and
found out more about the competition
TBG Digital used trending keywords to deliver high traffic volumes with low CPCs. Trending keywords are those which are not brand or target market specific,
they are popular user interests that are of the moment
© 2012 TBG Digital
What were the results?
© 2012 TBG Digital
53%lower
138%increase
48%saving
sCost per Fan
for campaignsusing trending
keywords
in Fans for the Ford Facebook Page over five
weeks
in Cost per Fan when
compared to original target
Case period: March 2011 to April 2011