© 2012 TBG Digital

Trending keywordsreduce CPF by 50%

© 2012 TBG Digital

What’s the story?

© 2012 TBG Digital

Ford Germany wanted to create an engagingexperience that would build awareness

of the new Ford Fiesta’s features and helprecruit new fans to their Facebook Page

© 2012 TBG Digital

What did we do?

© 2012 TBG Digital

Four different photo ‘challenges’ were connected to new technology features in the Ford Fiesta

Entrants were asked to take inspirational photos with Instagram and share them

using #fiestagram to be in witha chance of winning prizes

© 2012 TBG Digital

TBG Digital recruited fans to the promotional Facebook app where the user ‘Liked’ the Ford Fiesta page and

found out more about the competition

TBG Digital used trending keywords to deliver high traffic volumes with low CPCs. Trending keywords are those which are not brand or target market specific,

they are popular user interests that are of the moment

© 2012 TBG Digital

What were the results?

© 2012 TBG Digital

53%lower

138%increase

48%saving

sCost per Fan

for campaignsusing trending

keywords

in Fans for the Ford Facebook Page over five

weeks

in Cost per Fan when

compared to original target

Case period: March 2011 to April 2011