Download - Tribal Europe
Søren Muus, Partner, FatDUX
EuroIA Network Initiative: Building the European
Information Architecture Community
European IA Network
What?
Why?
How?
What?
What is Europe?
Europe is tribal!
43,000 yearsof European
communication
Knowledge of Italian in Europe
Knowledge of French in Europe
Knowledge of German in Europe
Knowledge of Spanish in Europe
Knowledge of English in Europe
BEER VODKA
SLIVOVITZWINE
MILK!
What is “European”?In quest for European identity
Google search for “European guy”
What is “Information Architecture”?
The end of The Battle of AI vs. UX
Music = User experience
Conductors = Information architects
Musicians = User Experience designers
Composers = Concept developers
The Stateof IA inEurope
Why?
ErikHans JørgenNiels FrederikIanHelgeHeinz
Captain, KriegsmarineOfficer, Royal GuardLiquidator, ResistanceBomber, Royal Air ForceOfficer, WehrmachtPilot, Luftwaffe
There are no absolutes
There’s no perfect system, Only reduction of disorder
There’s no definition,only individual perception
There’s no final result, only stages in an ongoing process
There’s no truth,only lack of sufficient information
Why should this matter to you?
ITALIA INSULA EST?
You are Italian!
You are European!
How?
SWOT
Strengths:
Diversity
Calibration
History/Culture
Experience
Identity
Good will and hope...
Weaknesses:
Language problems
Legal, social and economical differences
Bias
Poor education
Politics
Traditions
Opportunities:
Unity
Prosperity
Value
Increased experience
Groth
Inspiration
Setting an example
Threats:
Tribalism
Protectionism
Intolerance
Isolation
Self-sufficiency
Censorship
Cultural relativism
European IA today...
European IA in 2010
Initiating the Euro IA Network
The roadmap...
European IA-manifesto
I
We are people who practice, research or educate in the field of information architecture within an European
context.
II
We define Europe as a geographical, historical, political, social, and cultural entity, north of Africa, east of the
Americas and west of Asia.
III
We share the mutual identity and value system with people living and working in Europe, because of our
historical, political, social, and cultural similarities and despite of the same differences - as we all consider the transfer of information, knowledge and wisdom as the
backbone of our civilization.
IV
We intend to facilitate, nurture and further develop the continuous and free exchange of information across all
boundaries in Europe, as well as in the rest of the world.
V
We respect and value the local, regional, national and international communities of information architecture
and related fields.
VI
We cherish freedom of speech and access to free, non-censored information, as we submit ourselves to all national, European and international laws and fully
underwrite the Universal Declaration of Human Rights.
VII
We contribute to the European dimension of information architecture in theory, practice, research
and education, by focusing on all contextual aspects of individuals and groups interacting with information in
their personal life, their work, and play.
The future is here...
...what are you waiting for?
FatDUX
CPH
KRA
LON
HAMTXL
BUD
PMF
ARN
UTC FRA
Start networking!
Thank you!