tribal europe
TRANSCRIPT
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Søren Muus, Partner, FatDUX
EuroIA Network Initiative: Building the European
Information Architecture Community
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European IA Network
What?
Why?
How?
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What?
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What is Europe?
Europe is tribal!
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43,000 yearsof European
communication
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Knowledge of Italian in Europe
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Knowledge of French in Europe
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Knowledge of German in Europe
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Knowledge of Spanish in Europe
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Knowledge of English in Europe
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BEER VODKA
SLIVOVITZWINE
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MILK!
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What is “European”?In quest for European identity
Google search for “European guy”
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What is “Information Architecture”?
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The end of The Battle of AI vs. UX
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Music = User experience
Conductors = Information architects
Musicians = User Experience designers
Composers = Concept developers
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The Stateof IA inEurope
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Why?
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ErikHans JørgenNiels FrederikIanHelgeHeinz
Captain, KriegsmarineOfficer, Royal GuardLiquidator, ResistanceBomber, Royal Air ForceOfficer, WehrmachtPilot, Luftwaffe
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There are no absolutes
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There’s no perfect system, Only reduction of disorder
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There’s no definition,only individual perception
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There’s no final result, only stages in an ongoing process
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There’s no truth,only lack of sufficient information
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Why should this matter to you?
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ITALIA INSULA EST?
You are Italian!
You are European!
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How?
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SWOT
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Strengths:
Diversity
Calibration
History/Culture
Experience
Identity
Good will and hope...
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Weaknesses:
Language problems
Legal, social and economical differences
Bias
Poor education
Politics
Traditions
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Opportunities:
Unity
Prosperity
Value
Increased experience
Groth
Inspiration
Setting an example
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Threats:
Tribalism
Protectionism
Intolerance
Isolation
Self-sufficiency
Censorship
Cultural relativism
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European IA today...
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European IA in 2010
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Initiating the Euro IA Network
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The roadmap...
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European IA-manifesto
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I
We are people who practice, research or educate in the field of information architecture within an European
context.
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II
We define Europe as a geographical, historical, political, social, and cultural entity, north of Africa, east of the
Americas and west of Asia.
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III
We share the mutual identity and value system with people living and working in Europe, because of our
historical, political, social, and cultural similarities and despite of the same differences - as we all consider the transfer of information, knowledge and wisdom as the
backbone of our civilization.
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IV
We intend to facilitate, nurture and further develop the continuous and free exchange of information across all
boundaries in Europe, as well as in the rest of the world.
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V
We respect and value the local, regional, national and international communities of information architecture
and related fields.
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VI
We cherish freedom of speech and access to free, non-censored information, as we submit ourselves to all national, European and international laws and fully
underwrite the Universal Declaration of Human Rights.
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VII
We contribute to the European dimension of information architecture in theory, practice, research
and education, by focusing on all contextual aspects of individuals and groups interacting with information in
their personal life, their work, and play.
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The future is here...
...what are you waiting for?
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FatDUX
CPH
KRA
LON
HAMTXL
BUD
PMF
ARN
UTC FRA
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Start networking!
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Thank you!