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debossing
The brand book cover_Eng.ai
hot stamping Matt Silver
The brand book cover_Eng.ai
hot stamping Gloss White
trinity-limited.com
The brand book cover_Eng.ai
hot stamping Gloss Black
TR
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The brand book cover_Eng.ai
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heritage.luxury.excellence.
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heritage. luxury. excellence. These values are the core of the Trinity Group, a leading high-to-luxury end menswear retailer serving the Greater China market. Founded in the early 1970s, the company was a pioneer in manufacturing fine menswear and diversified into retail in the 1980s with a portfolio of premium international brands and private labels. The long histories and venerable names of these brands represent the Group’s respect for heritage. Further, each brand epitomises luxury – in quality, craftsmanship and service. Our third value, excellence, is what Trinity Group strives for in every aspect of business.
values.
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vision.
The Trinity umbrella represents a natural convergence of well-established luxury brands that embody the aspirations of modern men throughout Greater China, offering them wardrobes that reflect their ambitions, authority, and achievements. Today, we are the premier menswear retailer in the region and we strive to offer the menswear brands of choice in each market. As the Chinese appetite for luxury menswear increases, our expertise in brand management and skills in retail continue to provide us with formulas for success. The Group’s vision remains clear: rely on coherent values and achieve solid growth.
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urbanheritage.
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our brands.
Today, the Trinity Group stewards six international luxury menswear brands: Kent & Curwen, Cerruti 1881, Gieves & Hawkes, D’URBAN, Intermezzo and Altea. Four of these are amongst the top ten luxury menswear brands in the Chinese Mainland market. Each brand offers unique and complete product ranges consisting of formal and casual wear with attention to local tastes and fit. Our mission is to educate modern men through quality products, creative marketing and loyalty programmes. Our experience and exposure enable us to constantly reevaluate market trends and opportunities in order to continue to strengthen our portfolio.
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our networks.
Trinity retail stores are strategically situated in prime locations throughout Greater China and across Asia. Our retail formula of size, adjacencies and product offer enables us to deliver maximum efficiency and effectiveness. All of the Group’s retail stores are directly operated to ensure consistently high standards in visual merchandising, customer experience and service. The Group is a leader in emerging markets, rapidly expanding into Chinese Mainland’s third- and fourth- tier cities. Our stores deliver the spirit and heritage of each brand’s culture while targeting different segments of the affluent consumer market.
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our brands.
In 1926, Eric Kent and Dorothy Curwen established the Kent & Curwen brand in London and created its famous
Three Lions emblem. The company began as a manufacturer of club, college and regimental ties, and expanded
into ready-to-wear to become one of today’s most recognised British fashion houses. The brand has a long
association with cricket, the national sport of England, and has sponsored many cricket teams in the past,
including England’s national team. In 1982, the quintessential British brand expanded into fashion retailing while
upholding its tradition of function and sophistication, as represented by its Three Lions trademark.
KENT & CURWEN
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1110
As of 31 December 2009
101retail storesin 47 cities
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Kent & Curwen’s product range consists primarily of business and casual menswear, targeting affluent male
customers. The brand has also developed iconic products known for their high quality such as polo shirts, casual
blousons and fine suits. Each collection features classic menswear silhouettes, fabrics, and colours – all designed
for the discerning man. This attention to quality and brand identity has enabled Kent & Curwen to build strong
customer loyalty throughout Greater China.
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our brands.
The House of Cerruti was founded by the Cerruti brothers in 1881 in Biella, Italy. It became renowned for its
manufacture of highest-quality wool and luxurious textiles and soon gained an international reputation for
perfection and authenticity. At the age of 20, Nino Cerruti took over the business. An expert in production
procedures, he modernised the family weaving workshops and invested in two factories in Milan to produce his
first menswear collection in 1957. He thus inaugurated luxury prêt-a-porter.
CERRUTI 1��1
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1514
As of 31 December 2009
89retail storesin 45 cities
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In 1967, the “Cerruti 1881” label was officially launched with the opening of a Parisian boutique at Plâce de la
Madeleine. With distinctly modern collections, the brand quickly established itself on the international scene.
Cerruti 1881’s product range is comprised primarily of menswear that represents contemporary European luxury.
The brand reflects a way of life – combining charm, inner beauty and gentle seduction.
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our brands.
Gieves & Hawkes is a premium British fashion house founded in London in 1771, making it one of England’s
oldest suit makers. Its flagship store in London is located at No. 1 Savile Row. Gieves & Hawkes is an internationally
recognised brand with stores and concessions throughout the United Kingdom, Ireland, the Middle East, Russia
and Asia. The brand has three Royal Warrants of Appointment to HM The Queen, HRH The Duke of Edinburgh
and HRH The Prince of Wales. The Royal Warrants are awarded only to brands that supply the British royal family
and Gieves & Hawkes has been granted the use of one or more Royal Warrants since the award first began in
1809. Indeed, they have dressed every English monarch and members of their families since the award’s inception.
GIEVES & HAWKES
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1�1�
As of 31 December 2009
80retail storesin 42 cities
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Gieves & Hawkes’ product range comprises of bespoke, made-to-measure, ready-to-wear, formal suiting and casual
wear. The brand’s target customers are men aged 35 to 60, including many celebrities, royalty, top CEOs and
executives. Some of Gieves & Hawkes’ more notable customers include HRH Prince Charles, HRH Prince William,
former US President Bill Clinton, Michael Jackson and David Beckham. Gieves & Hawkes’ source of inspiration is its
rich archive and history. The brand also draws on more than two centuries of craftsmanship and innovation to offer
uncompromising store quality, product excellence and service of the highest degree.
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our brands.
D’URBAN
Established in 1970, D’URBAN’s founders were inspired by Europe’s long-held tradition of prestigious tailoring to
create similarly styled fashion for the Asian market. The brand gained instant popularity with the appointment of
Alain Delon as its spokesperson and he appeared in all of D’URBAN’s advertising from 1971 to 1981. The first
D’URBAN store opened in Hong Kong in 1979. Today, D’URBAN has almost 200 stores in Japan’s major cities.
The year 2010 marks the brand’s 40th anniversary.
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As of 31 December 2009
66retail storesin 33 cities
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Noted for its exquisite suiting, D’URBAN targets men who aspire to sophisticated simplicity, quiet elegance and
modern minimalism. D’URBAN’s team of creative European and Japanese designers have worked to move the
brand in an even more contemporary direction, increasing its appeal to a younger age group.
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our brands.
Intermezzo was established in 1975 and adopted its name from an Italian word, meaning a composition that fits
between other musical entities, such as a musical interlude. The brand’s collection consists of chic, versatile and
comfortable casual wear for urban men aged from 30 to 50.
INTERMEZZO
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As of 31 December 2009
13retail storesin 9 cities
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Intermezzo’s product range is primarily contemporary menswear, including chic and comfortable casual wear
made from well-balanced and innovative materials. Equally important, Intermezzo’s simple, fine designs create
harmony between fabric, colour and pattern.
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our brands.
In 1892, the Sartori family opened a small tie shop in Milan, Italy, which they named after a Mediterranean flower.
Altea’s unique style is instantly recognisable thanks to its creative use of fabrics, energetic colour combinations,
and lively patterns. Together with the excellence of Italian craftsmanship, Altea’s ever-evolving range stands out
for its playfulness and sense of style.
ALTEA
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�1�0
As of 31 December 2009
5retail storesin 2 cities
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Managed by the founding Sartori family, the brand is now a full-fledged fashion house diversifying from ties to a
full range of menswear and accessories. With Altea’s strong roots and heritage in neckwear, the abundant use of
colours and innovative coordination have become integral parts of each ready-to-wear collection.
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our brands.
SALVATORE FERRAGAMO
Visionary Italian shoe designer Salvatore Ferragamo founded this world-famous luxury Italian brand in 1927.
Today, the brand is renowned for its comfortable and elegant leather goods and its sophisticated ready-to-wear.
As of 2010, Salvatore Ferragamo has a global network of over 550 stores in more than 80 countries.
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�5�4
As of 31 December 2009
38retail storesin 4 countries
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The brand’s products include menswear, women’s ready-to-wear, and leather goods. Ferragamo has long been
popular amongst Hollywood celebrities with famous stars often visiting the brand’s headquarters in Florence to
have their shoes custom made. Many of its signature logos are used in shoes, handbags and scarves. The retail
relationship between the Salvatore Ferragamo Group and the Li & Fung Group began when the first Salvatore
Ferragamo store in Asia opened in Singapore in 1986. The brand has since expanded into Malaysia, South Korea
and Thailand. The Trinity Group owns 50 percent of the joint ventures.
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G L O B A L O F F I C E S
U n i t e d K i n g d o m
L o n d o n
H o n g K o n g , S A R
C h i n a M a i n l a n d
S h a n g h a i
B e i j i n g
G u a n g z h o u
C h e n g d u
S i n g a p o r e
S o u t h K o r e a
S e o u l
Ta i w a n
Ta i p e i
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debossing
The brand book cover_Eng.ai
hot stamping Matt Silver
The brand book cover_Eng.ai
hot stamping Gloss White
trinity-limited.com
The brand book cover_Eng.ai
hot stamping Gloss Black
TR
INIT
Y L
IMIT
ED
The brand book cover_Eng.ai