Preferred Partner

Corporate

Technologies Inc

Incorporated in Delaware 35 Employees:

HQ – Tampa, Florida R&D/International support – Israel International sales: Spain, Netherlands

systems deliver accurate viewing measurements for:

Every Face Counts

In-door (OOH) Digital Signs (DS) TV Monitors Non-digital Signs

In-store Product Shelves Window & Product Displays End-cap displays

video analytics technology accurately captures, tracks and analyzes faces, generating real-time audience data:

For How Long?How Many?

*Available Q208

Who?Age, Gender

What did they see ?(Sync to Playlist)

Traffic

The Solution

Big Brother is NOT watching

TruMedia is

fully respectful of audience’s privacy and

is completely anonymous - no personally identifiable information is ever

collected no video or images are ever recorded, no photo archive or database is used

Privacy Statement

for Small Signage, End Caps, Product Displays

AlliOIntegrated all-in-one audience tracking system

Products

Dimensions: 20mm x 35mm x 240mm

Camera placed above screen/display

How it works

Metrics and accuracy Tracking (90%)

Counting (audience, viewers) Dwell / gaze time

Gender (90%) Age group: kids / adults / senior (90%)

125°

Up to 22’

Tracks all viewers within field of view.

Our cameras

Have Wide Dynamic Range (WDR) Overcome highlights, backlight Capture detail in shadows

Capture 125º of angle (horizontal) Full audience coverage Webcams cover up to 56º

WDR Camera

Camera – Screen Integration

PROM - What is it and why do you need it?

What is PROM

Actionable Intelligence*

for Digital Signage Networks by TruMedia Audience Tracking

systems

* Having the necessary information immediately available in order to deal with

the situation at hand

Why PROM?

DS networks deliver audio-visual messages (ads) to out-of-home audiences

Network ROI can be measured Directly – by exposure to media Indirectly – by sales, brand awareness

Without PROM Player is “blind” to current audience in the

display area Most messages miss their target (no audience /

wrong audience) Low ROI = low rates

Why real-time?

Research tools (manual / automated) Provide data after the fact Cannot cope with audience dynamics, variability

Automated, real-time information is a must

How does PROM work

Player and Audience Tracking System (“AlliO”) reside on same LAN

Player queries AlliO (“on-demand”) AlliO responds with current audience

vector / counts Player

Selects a message to play based upon audience vector (“smart scheduling”) OR

Logs audience counts for reports

Let’s get technical

Single Viewer PROM (SVP) Layer

Key viewer tracking at close distance Gender and age group classification Continuous update of

Proximity (face size) Dwell time (presence in area) Gaze time (face towards)

Distance Dwell Time Age-group Gender

Also available as SW engine for PC / Windows with webcams

Optional WDR camera from TruMedia

Basic PROM Layer Audience size quantized to 4 levels:

Zero / Low / Medium / High User-configurable size thresholds (L/M, M/H) No demographics are supplied

Ad PROM Layer

“Live” audience vectors on demand viewers (face towards) vs. audience (presence) near screen values vs. entire audience values

PPQ Audience Measurement Layer

Viewer count per message play + gender and age group breaks

Preferred Partner