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DESCRIPTION
iCapture™ generates true viewing data for digital displays and screens by analyzing facial images of people watching the displays. Relying on proprietary, video analytics technology, iCapture automatically detects and tracks faces captured by the iCapture Cam, a highresolution, Wide Dynamic Range camera specifically designed to overcome harsh lighting con ditions. This patentpending camera captures audience faces at wide angles (up to 125 deg.) and at distances of up to 20 ft. from the screen. The system is easy to set up and operate. Relying on advanced scenelearning algorithms, it requires the operator only to install and orient the iCapture Cam towards the audience. iCapture Cam connects to the embedded iCapture SmartBox video processor that automatically generates true "face towards" counts and individual exposure times. Further realtime classi fication algorithms determine the viewer’s gender and age group. iCapture integrates with business applications via its Application Programming Interface (API). Specifically, iCapture PROM (PROactive Merchandising) connects with content management systems to select ads and other content based on current audience size and demographics. iCapture, like all TruMedia products, is fully respectful of the audience’s privacy: no images are ever recorded, and no uniquely identifiable data is extracted. How it Works: Monday Tuesday Wednesday Thursday Friday 200 180 160 140 120 100 80 60 40 20 0 Senior Citizen Child Adult = Total Traffic = # of Viewers Counts Audience Data and ReportsTRANSCRIPT
Preferred Partner
Corporate
Technologies Inc
Incorporated in Delaware 35 Employees:
HQ – Tampa, Florida R&D/International support – Israel International sales: Spain, Netherlands
systems deliver accurate viewing measurements for:
Every Face Counts
In-door (OOH) Digital Signs (DS) TV Monitors Non-digital Signs
In-store Product Shelves Window & Product Displays End-cap displays
video analytics technology accurately captures, tracks and analyzes faces, generating real-time audience data:
For How Long?How Many?
*Available Q208
Who?Age, Gender
What did they see ?(Sync to Playlist)
Traffic
The Solution
Big Brother is NOT watching
TruMedia is
fully respectful of audience’s privacy and
is completely anonymous - no personally identifiable information is ever
collected no video or images are ever recorded, no photo archive or database is used
Privacy Statement
for Small Signage, End Caps, Product Displays
AlliOIntegrated all-in-one audience tracking system
Products
Dimensions: 20mm x 35mm x 240mm
Camera placed above screen/display
How it works
Metrics and accuracy Tracking (90%)
Counting (audience, viewers) Dwell / gaze time
Gender (90%) Age group: kids / adults / senior (90%)
125°
Up to 22’
Tracks all viewers within field of view.
Our cameras
Have Wide Dynamic Range (WDR) Overcome highlights, backlight Capture detail in shadows
Capture 125º of angle (horizontal) Full audience coverage Webcams cover up to 56º
WDR Camera
Camera – Screen Integration
PROM - What is it and why do you need it?
What is PROM
Actionable Intelligence*
for Digital Signage Networks by TruMedia Audience Tracking
systems
* Having the necessary information immediately available in order to deal with
the situation at hand
Why PROM?
DS networks deliver audio-visual messages (ads) to out-of-home audiences
Network ROI can be measured Directly – by exposure to media Indirectly – by sales, brand awareness
Without PROM Player is “blind” to current audience in the
display area Most messages miss their target (no audience /
wrong audience) Low ROI = low rates
Why real-time?
Research tools (manual / automated) Provide data after the fact Cannot cope with audience dynamics, variability
Automated, real-time information is a must
How does PROM work
Player and Audience Tracking System (“AlliO”) reside on same LAN
Player queries AlliO (“on-demand”) AlliO responds with current audience
vector / counts Player
Selects a message to play based upon audience vector (“smart scheduling”) OR
Logs audience counts for reports
Let’s get technical
Single Viewer PROM (SVP) Layer
Key viewer tracking at close distance Gender and age group classification Continuous update of
Proximity (face size) Dwell time (presence in area) Gaze time (face towards)
Distance Dwell Time Age-group Gender
Also available as SW engine for PC / Windows with webcams
Optional WDR camera from TruMedia
Basic PROM Layer Audience size quantized to 4 levels:
Zero / Low / Medium / High User-configurable size thresholds (L/M, M/H) No demographics are supplied
Ad PROM Layer
“Live” audience vectors on demand viewers (face towards) vs. audience (presence) near screen values vs. entire audience values
PPQ Audience Measurement Layer
Viewer count per message play + gender and age group breaks
Preferred Partner