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Challenge the future
DelftUniversity ofTechnology
Colloquium SEC
Rob Speekenbrink, TU Delft
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Rob SpeekenbrinkConsultant Online Media
@RobSpeekenbrink+316-81834114
www.speekenbrink.com
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• 43, girlfriend, kids (12, 14), Delft, skate,
geocaching
• Consultant online media communications
department TU Delft
• Responsible for all online social communication
(not www)
• Lecturing in both MSc and minor
• Participate in SEC projects like the Virtual
Research Environment
• Research professional social online collaboration
networks and the possibility to improve them
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Reality check
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Branding vs webcare
• Personal branding is about showing scientists what they can
do themselves to promote themselves, their work, the field
and the university.
• Webcare is about listening and acting upon what’s being said
about the university, the topics and the people
• Branding and webcare are intertwined
• Webcare includes branding the institute itself
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webcare TU Delft
• monitoring
• intervention
• influencing
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Monitoring
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Intervention
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Influencing
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Science information and press officers
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• Communication about content (research, news, education, valorisation, student projects)
• Communication about the way we do our job• Train scientists (etc) how to communicatie (all media)• Spin and de-spin• Press-releases• Answering to media questions• Talk about dilemma’s
What do we do?
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Core businessEnvironment,Infrastructures & mobility
Health
Education / TU Delft
Energy
Sport innovation, Process technology, robotics
Research / TU Delft / quantum
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Blogs and Twitter
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www.foliaweb.nl/opinie-2/het-ironische-gevaar-van-de-communicatieafdeling/
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Rob SpeekenbrinkConsultant Online Media
@RobSpeekenbrink+316-81834114
www.speekenbrink.com