Challenge the future

DelftUniversity ofTechnology

Colloquium SEC

Rob Speekenbrink, TU Delft

Rob SpeekenbrinkConsultant Online Media

@RobSpeekenbrink+316-81834114

www.speekenbrink.com

• 43, girlfriend, kids (12, 14), Delft, skate,

geocaching

• Consultant online media communications

department TU Delft

• Responsible for all online social communication

(not www)

• Lecturing in both MSc and minor

• Participate in SEC projects like the Virtual

Research Environment

• Research professional social online collaboration

networks and the possibility to improve them

Reality check

Branding vs webcare

• Personal branding is about showing scientists what they can

do themselves to promote themselves, their work, the field

and the university.

• Webcare is about listening and acting upon what’s being said

about the university, the topics and the people

• Branding and webcare are intertwined

• Webcare includes branding the institute itself

webcare TU Delft

• monitoring

• intervention

• influencing

Monitoring

Intervention

Influencing

Science information and press officers

• Communication about content (research, news, education, valorisation, student projects)

• Communication about the way we do our job• Train scientists (etc) how to communicatie (all media)• Spin and de-spin• Press-releases• Answering to media questions• Talk about dilemma’s

What do we do?

Core businessEnvironment,Infrastructures & mobility

Health

Education / TU Delft

Energy

Sport innovation, Process technology, robotics

Research / TU Delft / quantum

Blogs and Twitter

www.foliaweb.nl/opinie-2/het-ironische-gevaar-van-de-communicatieafdeling/

Rob SpeekenbrinkConsultant Online Media

@RobSpeekenbrink+316-81834114

www.speekenbrink.com