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0
8500
17000
25500
34000
42500
2012 2013 2014 2015 2016 2017
Visi
tors
Fyrisbiografen 2012-2017
Usingdigitaldatato
buildlocalaudiencesHowweturnedour100yearoldcinemaintoadigitalstartupin12
months(andincreasedourrevenueby50percent)
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Audiencestra
tegy
Design,perform
,test
Measureresults
Learn
Audienceanalysis
Externalanalysis
Innova<ons:Hypothesesesbasedonriskandinvestm
ent
Increasedaudienceviaadata-driven,itera<veapproach
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Method
• Interviews
• ObservaBons
• Inhouseknowledge
• Digita
ldata
![Page 4: tup in 12 - Jens Lanestrand · Miles Davis: Birth of the cool 1 Visas 17 augusti . program.goteborgfilmfestival.se Göteborg Film Festival Justera filter The Ha vesters Visar 27 av](https://reader033.vdocument.in/reader033/viewer/2022060606/605bb20582419628120b1882/html5/thumbnails/4.jpg)
Cre
ate
aw
are
ness
Co
nve
rt In
cre
ase
freq
uency
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Digitalop<miza<on-w
ebsite
Exit:-1
6%
Conversionra
te:+
23%
Imageprio
rity:
ConversionopBmizedBckeBngsystem:
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Usingdatato
createuniquecinema-goingexperie
nces
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ValueproposiBon
Thebestcinema-goingexperienceinU
ppsala
ThebestscreeningsEasiesttouseondigital
plaHorms
Audienceengagem
ent
Increasedaudience
Increasedfrequency
Increasedaudiencesa<sfac<on