tup in 12 - jens lanestrand · miles davis: birth of the cool 1 visas 17 augusti ....
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17000
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2012 2013 2014 2015 2016 2017
Visi
tors
Fyrisbiografen 2012-2017
Usingdigitaldatato
buildlocalaudiencesHowweturnedour100yearoldcinemaintoadigitalstartupin12
months(andincreasedourrevenueby50percent)
Audiencestra
tegy
Design,perform
,test
Measureresults
Learn
Audienceanalysis
Externalanalysis
Innova<ons:Hypothesesesbasedonriskandinvestm
ent
Increasedaudienceviaadata-driven,itera<veapproach
Method
• Interviews
• ObservaBons
• Inhouseknowledge
• Digita
ldata
Cre
ate
aw
are
ness
Co
nve
rt In
cre
ase
freq
uency
Digitalop<miza<on-w
ebsite
Exit:-1
6%
Conversionra
te:+
23%
Imageprio
rity:
ConversionopBmizedBckeBngsystem:
Usingdatato
createuniquecinema-goingexperie
nces
ValueproposiBon
Thebestcinema-goingexperienceinU
ppsala
ThebestscreeningsEasiesttouseondigital
plaHorms
Audienceengagem
ent
Increasedaudience
Increasedfrequency
Increasedaudiencesa<sfac<on