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Turbo YahooTurbo Yahoo
An Overview of Financial Performance
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AgendaAgenda
This presentation will focus on the profit opportunities of leveraging Broadcast.com’s technical and content assets along with Yahoo’s many assets to create a broadband, multimedia content world known as Turbo Yahoo
Highlights
Income
Revenue
Balance Sheet
Assets
Stock Performance
Revenue SourcesRevenue Sources
We will review the revenue assumptions for each of these revenue sources
Audio GW Ads
Video GW Ads
Audio InStream
Video InStream
Banners
Commerce & Others
Cost BreakdownCost Breakdown
We will breakdown the cost elements for each revenue source
Bandwidth
Servers
Software
Quality Control
Licensing
Commerce & Others
Audience GrowthAudience Growth
There are several significant opportunities for Turbo.
First there is the chance to go local. Developing turbo radio and tv designed for local markets means greater targeting, higher CPMs, and greater flexibility without much incremental costs.
All Qtrs are assumed to start 180 days from start of program
# of Stations
Stations Formats
Events
Local Content
National Content
Other options
Revenue AssumptionsRevenue Assumptions
Daily Revenue Opportunity Per User (based on 20kbs audio/video)
# Per User CPM Rev Per UserBanner Ad 1.00 15 0.0150$ Audio Gateway Ad 2.00 150 0.3000$ Video Gateway Ad 0.25 250 0.0625$ Total Revenue Per User GW and Banners 0.3775$
In Stream AdsBased upon 1 hr usage per person
Audio Ads 8.00 8 0.0640$ Video Ads 2.00 50 0.1000$ Total Daily Rev In Stream Ads 0.1640$
Total Revenue Per Person Per Day 0.5415$
Per User P&L Per User P&L Individual User P&L
# Per User CPM Rev Per User
Total Revenue Per Person Per Day 0.5415$
Bandwidth Cost Per User 0.0120$
Gross Margin Opportunity Per User Per Day 0.5295$
Assumes 1 Hour Usage75% audio, 25% video2 Gateway AdsBandwidth costs per spreadsheet
Yahoo TurboRadioYahoo TurboRadionational networknational network
Ave Simultaneous UsersFormat Q1 Q2 Q3 Q4
Top 40 5,000 7,000 9,000 12,000
Sports 2,000 2,800 3,600 4,000
AC 4,000 5,600 7,200 8,000
Country 4,000 5,600 7,200 8,000
AOR 4,000 5,600 7,200 8,000
Rythmic 6,000 8,400 10,800 14,400
Urban 6,000 8,400 10,800 14,400
Rock 4,000 5,600 7,200 8,000
Oldies 7,500 10,500 13,500 18,000
150 Niche Stations (total) 10,000 18,000 25,200 35,280
52,500 77,500 101,700 130,080
Active Hours Per Day 17 17 17 17
Total Daily Users 892,500 1,317,500 1,728,900 2,211,360
Formats with less national distribution have expected higher simulatneous usage
Niche Stations are in aggregateAverage Listen Time of 1 Hr 17 Active Hours Per day# of Daily users = Active Hours x Ave Simultaneous Listeners
Yahoo TurboRadioYahoo TurboRadioLocal -NY,Chi,LALocal -NY,Chi,LA
Per City NY,LA,Chi Ave Simultaneous UsersFormat Q1 Q2 Q3 Q4Top 40 6,000 7,200 8,640 10,368 Sports 2,400 2,880 3,456 4,147
AC 7,000 8,400 10,080 12,096 Country 6,000 7,200 8,640 10,368
AOR 6,000 7,200 8,640 10,368 Rythmic 5,000 6,000 7,200 8,640 Urban 5,000 6,000 7,200 8,640 Rock 7,000 8,400 10,080 12,096
Oldies 2,000 2,400 2,880 3,456 Local Niche Stations 500 600 720 864
46,900 56,280 67,536 81,043 Active Hours Per Day 17 17 17 17
Total Daily Users 797,300 956,760 1,148,112 1,377,734 Total 3 Cities 2,391,900 2,870,280 3,444,336 4,133,203
Niche Stations are in aggregateAverage Listen Time of 1 Hr 17 Active Hours Per day# of Daily users = Active Hours x Ave Simultaneous Listeners
Yahoo TurboRadioYahoo TurboRadioLocal -Mkt 4-12Local -Mkt 4-12
Per City NY,LA,Chi Ave Simultaneous UsersFormat Q1 Q2 Q3 Q4Top 40 4,000 4,800 5,760 6,912 Sports 1,600 1,920 2,304 2,765
AC 3,000 3,600 4,320 5,184 Country 2,000 2,400 2,880 3,456
AOR 3,000 3,600 4,320 5,184 Rythmic 3,000 3,600 4,320 5,184 Urban 3,000 3,600 4,320 5,184 Rock 3,000 3,600 4,320 5,184
Oldies 2,000 2,400 2,880 3,456 Local Niche Stations 500 600 720 864
25,100 30,120 36,144 43,373 Active Hours Per Day 17 17 17 17
Total Daily Users Each City 426,700 512,040 614,448 737,338 Total 8 Cities 3,413,600 4,096,320 4,915,584 5,898,701
Niche Stations are in aggregateAverage Listen Time of 1 Hr 17 Active Hours Per day# of Daily users = Active Hours x Ave Simultaneous Listeners
BCST TurboRadioBCST TurboRadioExisting StationsExisting StationsRemaining MktsRemaining Mkts
Ave Simultaneous UsersFormat Q1 Q2 Q3 Q4Top 40 750 900 1,080 1,296 Sports 300 360 432 518
AC 400 480 576 691 Country 500 600 720 864
AOR 300 360 432 518 Rythmic 400 480 576 691 Urban 400 480 576 691 Rock 400 480 576 691
Oldies 500 600 720 864
3,950 4,740 5,688 6,826 Active Hours Per Day 17 17 17 17
Total Daily Users Each City 67,150 80,580 96,696 116,035 30 markets 2,014,500 2,417,400 2,900,880 3,481,056
Assumes using existing BCST stations where in place, creating Internet Only where notAverage Listen Time of 1 Hr 17 Active Hours Per day# of Daily users = Active Hours x Ave Simultaneous Listeners
Yahoo TurboRadioYahoo TurboRadioTotal NetworkTotal Network
Daily Users Total Stations Total Servers
Format Q1 Q2 Q3 Q4 National Network 892,500 1,317,500 1,728,900 2,211,360 159 3000
Sports Network 87,894 16,594 64,500 83,039 200
Local Radio Network - - - - TotalNY,LA,Chi 2,391,900 2,870,280 3,444,336 4,133,203 36 6000
Total Mkts 4-12 3,413,600 4,096,320 4,915,584 5,898,701 96 8000
30 markets 2,014,500 2,417,400 2,900,880 3,481,056 300 3500
Total Daily Users 8,800,394 10,718,094 13,054,200 15,807,359 591 20,700
Active Hours Per Day 17 17 17 17Ave Simul Users 517,670 630,476 767,894 929,845
Niche Stations are in aggregateAverage Listen Time of 1 Hr 17 Active Hours Per dayServers assume P450 dual boxes, Will be reduced with improved technology
Yahoo TurboRadioYahoo TurboRadiosports networksports network
Ave Daily Listeners Sport Teams Games Ave Q1 Q2 Q3 Q4 College Football 100 1,200 5,000 - 60,000 46,667College Basketball 105 2,500 2,000 44,444 - 16,667College Baseball 25 425 100 283 94 - 94NFL 5 80 5,000 4,000 3,111NHL 30 2,400 2,000 42,667 16,000 16,000Other 120 1,200 100 500 500 500 500
87,894 16,594 64,500 83,039
Assumes No Growth From BCST #sDaily Ave is total games x ave listeners/% of days in quarter in season
B/W Cost AssumptionsB/W Cost Assumptions
Cost Comments
Cost Per MB Per Mo $ 300.00 OC12 Pricing, with Network HW
# of Hours Per Month 500.00 125 Hrs Per Week, not all hrs fully used
Cost Per Hr Per MB $.6000 $300 Per Mo/500 Hours Per Mo
Cost Per Hr – 20kbs $.0120 $Cost Per 20kbs Stream per Hr
No Multicast Savings Included
No other cost encumbrances
GrowthGrowth
Daily UserGrowth
(thousands)
Simul
User Growth
Revenues
(thousands)
6,785
8,300
10,153
12,326
Q1 Q2 Q3 Q4
100
250
500
1,000
Q1 Q2 Q3 Q4
2,000
4,000
10,000
20,000
Q1 Q2 Q3 Q4
Revenue by TypeRevenue by Type
In Stream Audio14%
In Stream Video21%
Audio Gateways
31%
Video Gateways
20%
Banners7%
Ecommerce7%
Revenue by LocationRevenue by Location
US51%
Europe13%
AIME29%
ROW7%
Balance SheetBalance Sheet
1994 1995
Assets
Cash and Short-Term Investments $x,xxx $x,xxx
Accounts Receivable xxx xxx
Inventories xxx xxx
Other xxx xx
Property, Plant, & Equipment -net xxx xxx
Other Assets xx xx
Total Assets $x,xxx $x,xxx
Liabilities
Accounts payable $x,xxx $x,xxx
Accrued compensation xxx xxx
Income taxes payable xxx xxx
Total current liabilities $x,xxx $x,xxx
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