Download - Two thumbs up—or down—on social media efforts

© Copyright 2010 Resource Interactive and Luckie & Company

TWO THUMBS UP (or down) ON SOCIAL MEDIA EFFORTS... Dan Shust - Resource Interactive

David Griner - Luckie & Company


A QUESTION TO GET US STARTED


Burberry Art of the TrenchSocial Microsite


BURBERRY ART OF THE TRENCH


Results:

7.5 million page views150 countries5 million minutes spent on the site1 million Facebook fans10% increase in same-store sales



LET’S VOTE


David’s take: Dan’s take:



IKEA Photo TaggingFacebook Engagement


IKEA PHOTO TAGGING

http://www.youtube.com/watch?v=P_K1ti4RU78




IKEA PHOTO TAGGING

Results:

Lots of PR!


LET’S VOTE



IKEA PHOTO TAGGING


Levi’s Friends StoreSocial Commerce


LEVI’S FRIENDS STORE


Benefits:

More engaged shoppersReal-time custom shopping experiencesEnhanced insight into demand signals



LET’S VOTE


Resource Interactive Off The WallSocial Commerce

SOCIAL COMMERCE


RESOURCE OFF THE WALL



Benefits:

Reward fans with special offers, etc. Allow fans to shop without leaving FacebookShareable with all commerce capabilities


LET’S VOTE



ABSTAIN



Uniqlo UTweetTwitter API


UNIQLO UTWEET


UNIQLO UTWEET

http://www.youtube.com/watch?v=b5IyQE2AY38&feature=related




UNIQLO UTWEET


Results:

Uniqlo generates fun...againThousands of custom Twitter movies createdTens of thousands of free brand impressions

UNIQLO UTWEET


LET’S VOTE



UNIQLO UTWEET


Jimmy Choo Trainer HuntGeolocation


JIMMY CHOO TRAINER HUNT


Results:

33% increase in sneaker sales40% increase in positive mentions4,000 online participants



LET’S VOTE


Procter & Gamble CauseWorld Third Party App Sponsorship


PROCTER & GAMBLE CAUSEWORLD



Benefits:

Gives “checking in” a purposeMarketers know when a product is in handGame mechanics encourage repeat use


LET’S VOTE


Moosejaw Break Up ServiceEngagement


MOOSEJAW BREAKUP SERVICE



http://www.youtube.com/watch?v=fnkDt5xq2M4





Results:

Over 200 breakups in progress(also a few hookups)Moosejaw fans always wondering “what next?”


LET’S VOTE


Our Tips and Takeaways


David:

Think beyond the launch

Empower your customers on the product level

Engage fans in their daily lives, not in a web browser

OUR TIPS AND TAKEAWAYS


Dan:

Be part of the experience

Consider tools that are freely available first

Have fun!

OUR TIPS AND TAKEAWAYS


Thanks! For more information about Resource Interactive or Luckie & Company contact:

Dan Shust / Director, Emerging Media - Resource [email protected]: @getshust

David Griner / Social Media Strategist - Luckie & [email protected]: @griner

mailto:[email protected]




Download - Two thumbs up—or down—on social media efforts

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