TypographyAll types of type
Typography Defined
• The design, arrangement, style and appearance of type matter constitute typography.
Major Parts of a Type Face
Abq
Thin stroke
serif
thick stroke
San serif ascender
descenderserif
A Stroke of the PenSerif
• Letters with short strokes that finish off the ends of type.
Sans Serif• Sometimes called block letters• Without strokes• Difficult to read in small point sizes.
Examples Names
• Now is the time• All good men to• Of their county • Come to the aid• Now is the time
• Old English Text (serif)• Arial (san serif)• Lucida Bright (serif)• Palatino (san serif)• Script MT Bold (serif)
• There are FIVE types of type
Type Classification
Old Style or Old English
• Old English Text
Roman or Modern
•
• Times• Bodoni• Garamond• Americana
Gothic
• Helvetica• Sans Bold• Grolier• Gil Sans Bold
Cursive or Script
• Bradley Hand ITC
• Brush Script MT
• Script MT Bold
Novelty or Decorative
• Chiller• Giddyup Std• Jokerman• Wingdings-
–Sleepalker
Leading
Leading
(pronounced ledding)
is the space between lines. Too little or too much leading can make copy difficult to read.
CopyCopyCopy
Copy
Copy
Letterspacing or Tracking
Letterspacing
or
Tracking
is the space between letters. Just as in leading, too little or too much spacing can make copy difficult to read.
Copy
C o p y
C o p y
C o p y
Measuring Type
PicaA unit of measurement for type.
• 6 picas = 1 inch• 12 points = 1 pica
PointSmallest unit of measurement for type.
• 12 points = 1 pica• 72 points = 1 inch
Emphasis Types
• Bold
• Italic
• Condensed
• Extended