TypographyAll types of type

Typography Defined

• The design, arrangement, style and appearance of type matter constitute typography.

Major Parts of a Type Face

Abq

Thin stroke

serif

thick stroke

San serif ascender

descenderserif

A Stroke of the PenSerif

• Letters with short strokes that finish off the ends of type.

Sans Serif• Sometimes called block letters• Without strokes• Difficult to read in small point sizes.

Examples Names

• Now is the time• All good men to• Of their county • Come to the aid• Now is the time

• Old English Text (serif)• Arial (san serif)• Lucida Bright (serif)• Palatino (san serif)• Script MT Bold (serif)

• There are FIVE types of type

Type Classification

Old Style or Old English

• Old English Text

Roman or Modern

•

• Times• Bodoni• Garamond• Americana

Gothic

• Helvetica• Sans Bold• Grolier• Gil Sans Bold

Cursive or Script

• Bradley Hand ITC

• Brush Script MT

• Script MT Bold

Novelty or Decorative

• Chiller• Giddyup Std• Jokerman• Wingdings-

–Sleepalker

Leading

Leading

(pronounced ledding)

is the space between lines. Too little or too much leading can make copy difficult to read.

CopyCopyCopy

Copy

Copy

Letterspacing or Tracking

Letterspacing

or

Tracking

is the space between letters. Just as in leading, too little or too much spacing can make copy difficult to read.

Copy

C o p y

C o p y

C o p y

Measuring Type

PicaA unit of measurement for type.

• 6 picas = 1 inch• 12 points = 1 pica

PointSmallest unit of measurement for type.

• 12 points = 1 pica• 72 points = 1 inch

Emphasis Types

• Bold

• Italic

• Condensed

• Extended