Download - Uc Davis QR Code Presentation
Using QR Codes
Tim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation
Using QR Codes
Tim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation
Why Mobile Matters: Demographics
24% of Stanford University students view iPhone as an extension of their brain or being88% keep iPhone next to their bed75% fallen asleep in bed with phone69% more likely to forget their wallet than their phone
Source: Conducted in winter 2010 by undergraduate anthropology students, interviews with 177 students, overseen by Stanford University professor Tanya Luhrmann
Why Mobile Matters: Trends
Fastest growing technology globally – 4.6 billion by end of 2009 (1.2 billion landline DSLs)Mobile Internet is predicted to exceed desktop within next four yearsMobile data traffic will increase 39 times by 2014
Source: International Telecommunications Union, Morgan Stanley (Thanks to Lisa Lapin)
Why Mobile Matters: Trends
Why Mobile Matters: Trends
What are QR (Quick Response) Codes
What are QR (Quick Response) Codes
QR Code (2D Code) contains information in both the vertical and horizontal directionsQR Code holds a considerably greater volume of information than a bar code
Source: QRCode.com, http://www.denso-wave.com/qrcode/aboutqr-e.html
What are QR (Quick Response) Codes
Maximum Data Characters4,296 text7,089 digits2,953 bytes
Source: QRCode.com, http://www.denso-wave.com/qrcode/qrgene4-e.html
What are QR (Quick Response) Codes
Source: http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html
What are QR (Quick Response) Codes
Source: http://www.google.com/trends?q=qr+code
How to use QR Codes: Publications
How to use QR Codes: Email
How to use QR Codes: Outdoor
How to use QR Codes: Advertising
How to use QR Codes: Signage
Source: Flickr, "QR codes in the wild" group
How to use QR Codes: Access Control
Source: Flickr, "QR codes in the wild" group
How to use QR Codes: Video/Commercials
Source: http://www.youtube.com/watch?v=zuVSpG-ZdkU
How to use QR Codes: Video/Commercials
Source: Will People Scan QR Codes in Shows or Commercials?
How to use QR Codes: Fundraising
Source: All About Mobile Life, http://mobile.kaywa.com/p1029.html
How to use QR Codes: Packaging
How to use QR Codes: Apparel
How to use QR Codes: Resumes/Business Cards
Creating QR Code: Link shorteners
http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502a
Creating QR Code: Link shorteners
http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502a
http://bit.ly/aoWR3J
Creating QR Code: Code Generators
Google: http://goo.gl
Creating QR Code: Code Generators
Kaywa: http://qrcode.kaywa.com/
Creating QR Code: Code Generators
delivr: http://delivr.com/qr-code-generator
Using QR Codes: Further Considerations
Color: ContrastSize: At least 2 cm (0.787401575 inches)Border: a margin or "quiet zone" of 4 modulesPlacement: avoid conflicts with design, standardize location on collateralDistance: anticipate viewer separation from code
Website Mobile Optimization
Website Mobile Optimization
Source: http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html
Mobile: Metrics/Analytics
Mobile ResourcesThe ABCs of Mobile Marketing, University BusinessMobileActive.org "A global network of people using mobile technology for social impact." HOW TO: Create a Mobile Website for Your Nonprofit for $8 a Month, Nonprofit Tech 2.0
QR Codes ResourcesPlacement and Size of QR Codes, FingerFoodQR Code (UK) portal, http://qrme.co.uk/QR code generator (PNG or EPS files):http://delivr.com/qr-code-generator QR code generation (PNG) and tracking(create free account): http://bit.ly
Thanks/Acknowledgements Andy Davis, Campus RecreationJennifer Eting, Campus RecreationJustin Ling, Campus UnionsLindsay Hardy, Graduate School of Management