uc davis qr code presentation
DESCRIPTION
A primer on use and advantages of Quick Response codes in higher educationTRANSCRIPT
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Using QR Codes
Tim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation
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Using QR Codes
Tim AkinGraduate School of ManagementPaul DornDepartment of Campus Recreation
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Why Mobile Matters: Demographics
24% of Stanford University students view iPhone as an extension of their brain or being88% keep iPhone next to their bed75% fallen asleep in bed with phone69% more likely to forget their wallet than their phone
Source: Conducted in winter 2010 by undergraduate anthropology students, interviews with 177 students, overseen by Stanford University professor Tanya Luhrmann
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Why Mobile Matters: Trends
Fastest growing technology globally – 4.6 billion by end of 2009 (1.2 billion landline DSLs)Mobile Internet is predicted to exceed desktop within next four yearsMobile data traffic will increase 39 times by 2014
Source: International Telecommunications Union, Morgan Stanley (Thanks to Lisa Lapin)
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Why Mobile Matters: Trends
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Why Mobile Matters: Trends
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What are QR (Quick Response) Codes
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What are QR (Quick Response) Codes
QR Code (2D Code) contains information in both the vertical and horizontal directionsQR Code holds a considerably greater volume of information than a bar code
Source: QRCode.com, http://www.denso-wave.com/qrcode/aboutqr-e.html
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What are QR (Quick Response) Codes
Maximum Data Characters4,296 text7,089 digits2,953 bytes
Source: QRCode.com, http://www.denso-wave.com/qrcode/qrgene4-e.html
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What are QR (Quick Response) Codes
Source: http://www.qrme.co.uk/qr-code-resources/understanding-a-qr-code.html
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What are QR (Quick Response) Codes
Source: http://www.google.com/trends?q=qr+code
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How to use QR Codes: Publications
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How to use QR Codes: Email
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How to use QR Codes: Outdoor
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How to use QR Codes: Advertising
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How to use QR Codes: Signage
Source: Flickr, "QR codes in the wild" group
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How to use QR Codes: Access Control
Source: Flickr, "QR codes in the wild" group
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How to use QR Codes: Video/Commercials
Source: http://www.youtube.com/watch?v=zuVSpG-ZdkU
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How to use QR Codes: Video/Commercials
Source: Will People Scan QR Codes in Shows or Commercials?
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How to use QR Codes: Fundraising
Source: All About Mobile Life, http://mobile.kaywa.com/p1029.html
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How to use QR Codes: Packaging
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How to use QR Codes: Apparel
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How to use QR Codes: Resumes/Business Cards
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Creating QR Code: Link shorteners
http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502a
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Creating QR Code: Link shorteners
http://campusrecreation.ucdavis.edu/cms/internal.aspx?uid=04c6dd03-ae39-4db7-bac8-28470103502a
http://bit.ly/aoWR3J
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Creating QR Code: Code Generators
Google: http://goo.gl
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Creating QR Code: Code Generators
Kaywa: http://qrcode.kaywa.com/
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Creating QR Code: Code Generators
delivr: http://delivr.com/qr-code-generator
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Using QR Codes: Further Considerations
Color: ContrastSize: At least 2 cm (0.787401575 inches)Border: a margin or "quiet zone" of 4 modulesPlacement: avoid conflicts with design, standardize location on collateralDistance: anticipate viewer separation from code
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Website Mobile Optimization
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Website Mobile Optimization
Source: http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-web.html
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Mobile: Metrics/Analytics
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Mobile ResourcesThe ABCs of Mobile Marketing, University BusinessMobileActive.org "A global network of people using mobile technology for social impact." HOW TO: Create a Mobile Website for Your Nonprofit for $8 a Month, Nonprofit Tech 2.0
QR Codes ResourcesPlacement and Size of QR Codes, FingerFoodQR Code (UK) portal, http://qrme.co.uk/QR code generator (PNG or EPS files):http://delivr.com/qr-code-generator QR code generation (PNG) and tracking(create free account): http://bit.ly
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Thanks/Acknowledgements Andy Davis, Campus RecreationJennifer Eting, Campus RecreationJustin Ling, Campus UnionsLindsay Hardy, Graduate School of Management